The Motion Picture Industry had begun to develop in early 1900s. Celluloid Nitrate films were the industry norm till the magnetic tape came into play. With technology, the video storage carriers have also evolved. From carrying bulky video cameras for shoot and storing cans of videos archives to live streaming of video using a mobile, video has come a long way. Let us look at some key formats through the history of video.
1956 saw the coming of Quadruplex videotapes which were most commonly used commercial distribution medium at that time. Developed and released by Ampex, 2” Quad was the first successful videotape format. The name comes from its four-head wheel which rotated 240 times a second. VR 1500/600 (by Ampex) was the first consumer VTR.
From Videotape we graduated to video cassettes. In 1969, Sony introduced a prototype for the first widespread video cassette, the 3/4″ (1.905 cm) Composite U-matic system. ¾” U-Matic, Sony, 1970 was one of the most successful formats of all time. Until its release, news acquisition had primarily been gathered on 16mm film.
In 1976, Sony introduced Betamax which was the first successful consumer video cassette. It failed in the marketplace against VHS due to its maximum record time despite initial success. Introduced as a competitor to Betamax, VHS, JVC, 1976 was the most successful among all home video formats.
Digital video formats started hitting market by 1982. Sony introduced Betacam which was the first and most widely used digital video format with 460 lines of resolution. Sony’s D-1, the first digital VTR, featured uncompressed digital component recording. It was mainly used in high-end post-production facilities with special effects and multiple layering of video signal.
In 1985, Handycam introduced by Sony was the first portable Video8 Camera with commercial success. The 8mm video format refers to 3 video cassette formats namely, Video 8 (analog), Hi8 (combination of analog and digital) & Digital 8 (digital). And a decade later in 1995, the next generation of digital disc storage was introduced, the Digital Versatile Disc (DVD). The world’s first DVD player was the Toshiba SD-3000 launched in November 1996 and was made available in Japan, US, Europe and Australia.
Blu-Ray is the next generation of optical disc format aimed to store high definition video (HD). Named after Blue Laser, it stores more data than a standard DVD. DigiBeta is the highest quality standard definition format in common use. It’s 10 bit 4.2.2 with a low compression of 2.3 and a common SD delivery format with many broadcasters. Launched in 1995, DV is a format for storing digital video. DVCPRO, also known as DVCPRO25, is a variation of DV developed by Panasonic and introduced in 1995 for use in electronic news gathering (ENG) equipment. In 1996 Sony responded with its own professional version of DV called DVCAM.
Its competitor is High-Density Digital Versatile Disc (HD-DVD). Promoted by Toshiba, NEC & Sanyo, it is a digital optical media format applying the same disc size as Blu-Ray. As far as quality of Video is concerned the future belongs to Ultra HD or UHD. The UHD Alliance comprising of 35 companies have laid down UHD Premium Specification in 2016. The specification comprises a list of features that should be included in products like TVs and Blu-ray players to ensure maximum compatibility with other content and hardware produced.
Though availability and quality of recording devices is a huge edge, it comes with disadvantages. Modern recording devices produce 720p, 1080p and 4K video resolutions eating up hard drive space thereby slowing it down. It faces lack of adequate backup feature as well. These inabilities make Cloud Storage Solutions the future of video storage. Cloud provides excellent features like anywhere access, easy sharing and retrieval and also ensures longevity of the content.
Video content consumption has revolutionized our lifestyle in massive proportions. Surprisingly, the developing economies consume video content in startling way. Africa often referred to as “The Mobile Continent” witness 77% viewers consuming content on smart phones and 53% are interested in mobile video on-demand. UNESCO has highlighted, “much of our audio visual heritage has already been irrevocably lost and much more will be lost if no action is taken.” Broadcasters and content owners must now focus on migrating their valuable media assets to latest video storage formats and ensure its availability for generations to come. The future clearly belongs to the media organizations that adopt digital and offer choice of platforms (any device, any time) and variety of content to their viewers.