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What will 2018 hold for media broadcasters?

What will 2018 hold for media broadcasters?

2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following:

Dawn of the OTT Era

Industry reports reveal that an average Indian consumes 8.5 hours of video content every month on Facebook and YouTube, which accounts for 47 percent and 42 percent of market share. Add the popularity of Over the Top (OTT) platforms like Hotstar, Netflix, Amazon Prime Video, Jio TV, and VOOT to that, and you’d realize that the way Indians consume digital content has changed over the years.

In India, the popularity can be attributed to access to faster and cheaper internet, affordable smartphones, and the wide range of content on offer. With over 460 million internet users, India is the second largest online market[1] whose smartphone penetration rate is expected to reach more than 28 percent by 2018.

While some broadcasters have already launched their platform like Ozee, others will pick this trend in 2018 and look at launching their platforms. Some may also look to optimize and produce their content on commercially successful OTT operators. Broadcasters will be seen investing in tools and technology to prepare their content and distribute it to CDNs.

Solving the Content Conundrum

OTT has changed the way content is created and consumed. As viewers consume content anytime, anywhere, and on any device, the demand for short-form, high quality ‘snackable’ content has been on the rise. Citizen journalism is gaining momentum, with viewers recording events and posting live on social media for the global audience.

Original, consistent, and addictive content is on demand. With players like Apple planning to invest over $1 billion in original content and Facebook spending a chunk of its marketing budget on content, fresh content production depending on current affairs, mood, and preference of the viewers is on the rise.

However, creating fresh consumable content is only one side of the story. To retain subscribers and provide a shared experience across devices, OTT providers also need to recreate the legacy content with proper archiving, metadata and tagging, and digitization. For this, broadcasters will need to dig into their archives to sort, organize, digitize, restore and optimize legacy content to enable easy search, access, and distribution of content across channels.

Embracing Virtualization

Newer digital broadcast avenues like OTT are creating pressure on traditional broadcasters to lower their Broadcast Operations and Engineering (BO&E) budgets. A survey by Devoncroft reveals that more than 40% M&E vendors have products that operate in a virtualized environment. While it is debatable if ‘virtualization’ refers to only IT infrastructure or the entire content supply chain, the fact is – new, small, and medium-sized broadcasters are gradually migrating their infrastructure to cloud-based solutions.

Moving to IP comes with the benefits of using a standardized connectivity and infrastructure to transport videos from locations to the central facilities and on to distribution. Therefore, broadcasters will continue digital transformation keeping content at the center of business to achieve faster time-to-market, scalability, and agility at a lower TCO.

Enhanced User Experience with 4K, HD Formats

A 2016-report by Chrome Data Analytics and Media[2] reveals that 8.34 million households in India have HD televisions, of which 89 percent have DTH HD connection and 11 percent have digital cable HD connection. However, only 9 percent or 91 channels out of 857 permitted private satellite television stations and more than 190 government channels in India are High Definitions (HD).

With the market share of OLEDs, 3D and 4K television increasing every day, viewers often forget to ask – does India have enough 4K and 3D channels? Wikipedia lists only five 4K channels and one 3D channel.

To address the change in viewership, media organizations will continue to upgrade their technical infrastructure to broadcast in HD or beyond (4K). With 2019 General Elections in sight, it is expected that news broadcasters will upgrade their technology, investing in workflows and solutions for presentation and analysis of election results in high definition.

To summarize, 2018 and 2019 will be the year of digital transformation and adoption of technology focusing on improving the viewer experience.

State of OTT (Over the top television) in India

State of OTT (Over the top television) in India

OTT or Over the Top Services has taken the broadcasting industry by storm and given a new dimension to watching content. There is a plethora of video content reaching consumers directly via internet bypassing traditional controllers or distributors.  In US, 57% of Wi-Fi households have OTT devices, Smartphones, most definitely the front runner of them all.1 Based on a recent study done in US measuring 12,500 homes and 150,000 devices, showed that four major OTT streaming services, namely Netflix (40%), YouTube (18%), Hulu (14%) and Amazon Prime Video (7%) account for 80% of viewing time rolling out programs from all across the globe.

OTT in India

OTT Services have climbed the popularity ladder rather quickly and has definitely come in a big way in India giving watchers a whole new experience. With the onset of ‘Digital’ becoming a national phenomenon across the length and breadth of the country, audio-visual content available on OTT platforms has gone viral. With more than 30 OTT providers and approximately 90 million active viewers, the temperature is only expected to rise in the coming times.

The launch of Star India’s Hotstar in 2015 proved to be a turning point in India’s OTT scenario. They were one of the first to have successfully blended world class technology with great content resulting in high viewership. And thereafter, many national and international players like Netflix, Voot, Amazon Prime Video, Viu, etc. followed, leveraging the ever growing popularity in this part of Asian Continent.

Furthermore, hi-speed 4G internet and free data packs with increased bandwidth being offered gave more power to consumers to view on the go. It upped the game forcing providers to aim for cutting edge content and seamless, high definition viewing experience.

Factors affecting OTT market in India

Multiple Players

The OTT market is segregated between original content creators, content aggregators and digital platforms owned by already established Television Broadcasters. For Voot from Viacom 18, where it is fiction and reality shows of TV on one side, they are going equally strong with tailor-made digital series as well. Also, Voot Kids and regional language content are equally big ROI churners. Foreign players like Netflix and Amazon Prime Video are banking high on investments made in acquiring videos and movies from across the globe. According to reports, Netflix has earmarked a whooping amount of $300 million to be invested in India in the coming times.

Cultural Structure

India’s social and cultural structure is an added advantage in this OTT content driven game. Being a multilingual market, it fuels up the demand for variety and compelling content. SUN TV Network has already launched its OTT platform, Sun NXT to facilitate viewers with portable content. But the early bird has been Viu which partnered with Annapurna Studios for Telugu originals Pilla and Pelli Gola with a surprise viewership of approximately 40% of regional language content. Foreign players are also not left behind. Amazon Prime Video are building a strong base of regional content through various licensing deals. Hooq, a joint venture of SingTel, Sony Pictures Television and Warner Bros. strategizes to offer Hollywood movies and famous US TV shows dubbed in regional languages. Increased investments pouring in non-Hindi market is expected to encompass close to 30% of total viewership in the years to come. As Indian language internet consumers surpass English content consumers, language-driven content will play a very important role in OTT players’ growth.

Demography & Infrastructure

With India’s urban market saturating slowly, the need to reach out to a wider audience is obvious to keep the business moving. Government’s initiative to connect the country digitally is just the right thing for OTT owners. Rural sector comprises a major part of India’s population and business experts have a major eye on them. Roll-out of 4G services, better infrastructure have aided in adding more viewership. According to statistics, internet use in rural areas which was 33% of the total internet population in 2013 is fast growing and is expected to reach approximately 55% by 2025 covering a major chunk of viewership. Smartphone users are expected to grow to 520 million by the end of 2020 which clearly means that individual content watching is going to outgrow the rest of the mediums.2

Pitfalls Faced by Platform Owners

  • Internet speed and its quality is the make and break point of OTT market. India, especially, will have to divert a lot of attention and finances to build up better digital infrastructure if it wants to break even in the global market.
  • New players will have to shell out more money to keep the business going. Entry costs are going to inflate. Also they have to keep the budget levels high for acquisitions in absence of library content which old players possess.
  • Technology is going to demand regular high investments in order to match up audience exposure and expectations. Today’s viewers expect seamless, high definition experience irrespective of the medium.
  • Content is the backbone of OTT world and originality and compelling and engrossing content would be the final winner. Repetitive or slackly produced content would be a strict no.
  • Irrelevant advertisements and micro second patience of viewers makes it a major problem where almost 60% revenue of the platform owners is lost in the hands of ad-blockers. Ad-tech company Amagi Media Labs is set to launch its Thunderstorm OTT Ad Insertion service in India, which is already working well in US and UK markets. It inserts ads seamlessly within the content stream and make ad-blockers ineffective. On the individual front, this nuisance can be controlled if advertisers start creating relevant and seamless ads which add some value to the consumers.

Future of OTT

Globally, OTT business is expected to grow from US$36.7 Bn in 2015 to US$158.4 Bn by 2025. 3

A major boom is foreseen in India bringing it closer to US which has always been the top contenders in content driven entertainment market.  Video accounts for India’s 51% data traffic which is set to rise to 75% by 2020. In terms of revenue, the Video-on-demand (VOD) market is anticipated to reach USD 168 million in 2021 from USD 64 million in 2017.4

Going by trends, it’s an exciting and an interesting phase in India, it being the second largest market for smartphones and having the biggest entertainment industry offering an entire ocean of content. But seeing how fickle minded Indian audience is, the onus would be completely on content, how original and diversified it can get. Infrastructure and high quality internet facility would also play a major role in it. Emphasis would be more on interruption free viewing at a lucrative price. It would be interesting to see how these entertainment carriers behave and strategies to be able to capture ever so changing consumer recall value and reach the winning end. 5

Top six trends that are shaping the future of television

Top six trends that are shaping the future of television

We don’t know how, when and why Television has always been called an Idiot Box world over. On the contrary, it is a smart device which has encapsulated our attention unabashedly over the longest period of time since its inception and the first television service by British Broadcasting Corporation in 1936. Today, even after 80 years, it rules our heart and is still a major source of entertainment and global information.

The television industry in the last few decades has grown extensively and the wave continues. Whether in terms of technology, state-of-the-art looks or content, many key players in a highly competitive market keep up with the pace of development. Advancements in terms of knowledge, exposure, urbanization, increased buying power and a continuous shift in user preferences keep the innovators on their toes to think beyond the edge.

In terms of technology, the end users might think that now the peak has arrived, and there is nothing more that innovators can come up with. But we also agree with the mystic power of human brain who, if one can anticipate the current trends, is surely preparing for something which will take television technology to an altogether another level of viewing.

Some of the trends that are shaping the future of Television include:

  1. Holographic TV

BBC has always been a front-runner as far as anything concerned with TV goes. It has trialed for a technology and content wherein a fairly big size TV is laid flat and simple, old Victorian theatre techniques are used to create 3D images which seem to float in the air.1

Though a Holographic TV is still at its nascent stage the initiation is applaudable.

  1. Data Analytics

The revolution, “Big Data Analytics” aids smart viewership. Early adopters like Netflix have used it extensively to create a niche and specialize in the domain as creative as content production. We hope to see it being widely adopted, more hands-on to optimize produced or acquired content. The steps are simple; behavioral data is collected from various sources, classified and judged to help identify end-user preferences.

  1. Virtual Reality

In terms of technology, Virtual Reality predictably is the next big thing which aims at completely revolutionizing the concept of TV watching. It’s an ever-growing popular culture wherein a consumer after wearing a VR headset can explore virtual, computer-generated worlds. It replicates an environment and simulates user’s real-time presence and allows full interaction. VR, when integrated with TV shows can help a user be a part of that show. Looks a bit far-fetched at the moment, but not too far also. In fact, Director Steven Soderbergh’s new ambitious project Mosaic, an interactive narrative app is a perfect example of this concoction. It is due to release soon where the audience becomes a part of the narration and gets the leverage to decide how the story should unfold. It’s a new way of storytelling and irrespective of its response and real-time success paves way for more such experiments.2

  1. Virtualization

Virtualization creates an ecosystem where independent services can share a common platform. It will surely take some time to realize this completely but cloud-based broadcasting wherein the content is put on public clouds for smooth broadcasting and viewing experience, is fast catching up. In fact, coming years will see major investments in cloud solutions. It does away with huge hardware investments and their maintenance and broadcasters benefit in terms of scalability and high levels of efficiency. They are extremely cost-effective with reduced turnaround time and helps manage viewer demands to a large extent. Predictably, a cloud utility model is surely going to turn Broadcasters into Orchestrators whose job would be to deliver aggregated content. The transition is already on its way. Key players like BBC, Disney/ABC Television have started making the shift as the world moves towards Virtualization. 3

  1. Immersive and Interactive Experience-Augmented Reality

Technologists have always aimed for maximum consumer participation. Tools are being developed to involve our sensory powers to blur the line between the real and digital world thereby making the viewer part of the content. A mid-world is created where 3D and 4D images give the brain a real-time perception and the user feels more involved. 3D audio effects surround sound helps manipulate a sound one hears and provides a more real-time effect. One can easily confuse this with Virtual Reality but Augmented Reality deals more with the real world. It enhances the experience by adding drama to it. And Broadcasters are making hands-on use of it by developing more interactive and engaging shows with maximum audience participation.

Plans to introduce Interactive Advertising by Channel 4 on British TV is one step forward to it where watchers would enjoy the liberty to choose different ads, watch different content or even buy the products instantly.4

  1. Humanoids, AI comes to Television Broadcasting

Robots have always fascinated us since time immemorial. Recently, a real-time robot or a Humanoid, Sophia surfaced on BBC television featuring as a spokesperson on BBC’s Earth TV. It is made of frubber (flesh rubber) and is highly sophisticated. It has a human face and also emulates real-time human emotions. It is not functioning in artificial intelligence. Rather it has scripted answers. One can only anticipate the whole experience of television watching in the future with more such humanoid interactions. 5

On the Whole

Above are some of the trends observed that are going to shape the future of TV. And it doesn’t stop here. The list is ever growing. Technologists and innovators are constantly aiming for utmost consumer participation and keep them more involved and engaged. Broadcasters are trying really hard to absorb new technologies and amalgamating them to give their audiences different forms of experiences thereby entertaining them. The game is actually to play with the human mind and show them something which ups their curiosity level. It is a new age fairy tale times which is illusionary and beautiful and forces one to be a part of those moments.

Cultural institutions preserving heritage in digitization era

Cultural institutions preserving heritage in digitization era

Culture forms the backbone of each place and its people are identified by their cultural uniqueness. Some great thinkers started preserving it over the time to keep it alive even after thousands and thousands of years.

Today, each country or community has so much heritage of such great value, it is unimaginable. There is audiovisual history, artifacts, material objects, paper preserves, books and the list of items goes on. This heritage is only adding up with each passing day. Museums, libraries, galleries, cultural institutions are full of priceless content.

When it all started off, no one must have ever thought of the challenges humankind will face to take care of them and keep them alive for generations and generations to come. But slowly and gradually, these institutions started facing issues as far as the quality of these preserves was concerned. With changing times and depleting environmental conditions, it became very difficult to upkeep with the quality of each heritage. The need to secure these valuables became such a worrisome issue and needed a permanent and a highly durable solution to it.

WORLD OF DIGITIZATION AND ITS CHALLENGES

A lot of research went into it and Digitization provided the one-stop solution to all problems these institutions were facing. It brought new life to the ever-diminishing rich cultural heritage of our very existence. But it was just a start. With the onset of digitization journey, cropped up, many challenges.

What to Digitize & How to Store

Not everything could be digitized or preserved. There were various forms in which our history existed and that too in varied conditions. Selecting a thing which was possible to revive and then deciding on how to preserve it became the first and foremost task of digitization specialists. The content had to be selective, holds significance with the motive of preservation and be in a revival condition.

Another concern for the custodians of these historical assets is storing the items once a digital copy has been created. It is a speculated decision of investing resources to store old physical items, such as obsolete audio-video material, or frail paper items or let them go after they have been archived digitally.

The Copyright Issue

Another major issue which affected many digitization projects was The Copyright Issue which had to go through a lot of clearances. In such cases, there was the high risk of content being frail or sub judice. Google Books Library Project is a well-known example for when it started digitizing books of US libraries in 2002, never had they thought what lay ahead. In 2005, members of Association of American Publishers and Authors’ Guild brought proceedings of copyright infringement against Google. It was only after a long battle that in late 2013, Google’s activities were protected as fair use.

Money Matters

Cost is another major issue. Any digitization project – audio, video, or manuscript etc. – involves a huge investment in terms of technology and highly skilled manpower. A fair amount of budget needs to be allocated which depends largely on the content, in its present analog form and how will it be converted digitally. Initially, the main purpose to digitize content was to create a repository. Further commercial use was not something high on agenda. But, over the period of time, its future viability became a major deciding factor before undertaking any project.

SOME OF THE SUCCESSFUL DIGITIZATION PROJECTS

Overcoming all hindrances and obstacles, many digitization projects were undertaken and accomplished the feat.

To name a few, The Star East Asian Library at Columbia University holds a unique collection of over 200 Chinese “paper gods” which were conserved and digitized.

Digitizing history of Australian Museum and South Australian Museum in 2010 is another example wherein digitizing workstations were built to reduce cost and increase productivity. They also enjoyed the luxury of increased budgets from time to time seeing the outcome.

In 2015, a major digitization project was undertaken by University of Michigan Biological Collections to digitize close to 50,000 natural history specimens.

Many libraries namely Library of Congress, The British Library, Australian Islamic Library, South Carolina State Library, German National Library of Medicine, National Library of Indonesia, National Library of Whales are few of the names who have successfully preserved their rich heritage. Furthermore, world-class universities also went the digital way to not only preserve their assets but also made them available for references.

THE IMPACT & ROAD AHEAD

Consistent and sustainable efforts showed positive results and slowly and gradually, all institutions started adopting digitization or digital archiving to save and preserve their assets. Now, it has become a worldwide phenomenon and every place, big or small, has adopted technology to give a new life to their collection.

It is even envisaged that in years to come, the word ‘Digital’ would have no meaning of its own. It would actually mean ‘Default’. Digital libraries and repositories have helped our cultural organizations in not only preserving the vast history but has also aided in its accessibility to a wider audience thus by satisfying its commercial viability as well.

Digitization seems to be the need of present and future to preserve our glory and pass it on to our coming generations for them to understand their roots, their forefathers’ journey of life and evolvement of the human brain. It helps in beautifully integrating the past into the present and together advance towards the future.

Social Platforms – Changing the News Broadcast Industry

Social Platforms – Changing the News Broadcast Industry

With rapidly evolving content consumption pattern and hasty rise in online video viewing, traditional television viewing has suffered a setback. The very format of content delivery in nano-seconds has completely shaken up the existing ways of content delivery for news broadcasters.

According to the Digital News Report 2017 by Reuters Institute for the Study of Journalism, almost 33% of millennial users (aged 18-24) consider social media to be their primary source of news and information. It’s said that the current situation of legacy broadcasters is quite similar to that faced by newspapers in the early 2000s. Gone are the days when families sat together for evening bulletins, now it’s time for news anytime, anywhere with around 46% of people consuming news in bed on their smartphones itself. 1

Rise and Live on Social

The rise of platforms have opened newer avenues of reaching wider and demographically diverse audience. Audiences have moved to digital representations of news with mediums such as Snapchat, Periscope, Instagram and Facebook Live becoming regular tools of what was once a single source of information dissemination platform. Besides, there’s also a significant rise in news consumption from messaging apps such as WhatsApp, WeChat, FB Messenger, Vibe, etc.

Facebook dominates its reach with wider acceptability as a social network for news with 47% of people logging in for their daily updates. Taking cue from this favourability broadcasters have evolved their content delivery for digital platforms. Live events, particularly sports and election results are now being reported using Facebook live and Periscope along with traditional broadcasts.

The Associated Press (AP) works in partnership with Livestream.com to bring major news events live to customers, which is formatted for TV, mobile, or online. Similarly, while experimenting early on with the format, National Public Radio (NPR), USA decided to go “all out” with Facebook Live. It created a Facebook page entirely for live video with dedicated journalists to ideate and produce content so they can broadcast as the news breaks and deliver stories in a new format. 2

Finding New Audiences among Distributed Platforms

While the multi-platform world also puts forth a challenge of what new content will be engaging for the audiences and how to bring more audiences. As per findings of the Reuters Institute, Digital News Report majority of access to websites and apps is now via side-door routes (65%) rather than direct (32%) such as search, social media, email, mobile alerts and aggregators. 3

While there’s also around 29% of people who completely avoid the news as it is said to have a negative impact on their mood. To reach new and younger audiences, broadcasters such as Australian Broadcasting Corporation, are investing in news apps and partnering with news aggregators (Flipboard, SmartNews, Apple News, Google News, Snapchat Discover, Kakao Channel, and Line News) pushing notifications directly to user’s mobile screen.

For Australian Broadcasting Corporation, the country’s public broadcaster, Apple News has added up to more than 1.1 million subscribers who’ve enabled push alerts since September 2016. ABC’s audience on Apple News is younger and more female than its readers on other digital platforms, and 75% of the people it reaches there are new to the brand. 4

Citizen Journalists & Combating Fake News

The need to produce more content and be in active mode always has made broadcasters reliant to content offered by the public or ‘citizen journalists’ to some extent. User generated content on social platforms such as viewer reviews, polls, video stories of local happenings is driving audience engagement that becomes a backbone of content programming.

User submitted information has done wonders especially in times of crisis such as Arab Uprising or reportage about current conflict in Aleppo. Citizens armed with smartphones record and bring the stories from conflicted areas to center stage, putting their safety at stake. 5

While this has also given rise to the concept of fake news, around the world only 24% believe social media does a good job separating fact from fiction. Alone Facebook had 23 out 50 hoaxed news around US election in 2016 and it contributed to  10.6 million shares, reactions and comments 6. This incidence highlighted the power of social media platform and the viral algorithms that are encouraging low quality and ‘fake news’ to spread quickly. It is thus important to monitor the kind of news that is disseminated through social platforms to avoid any negative impact on society.

The Way Ahead

The best way to move ahead for broadcasters is by utilizing the data to understand viewer behavior and drawing analogies for the dissemination of relevant content. Fighting the algorithmic delivery of news, Broadcasters are also looking to break the echo chambers. This would not only help in building upon new audience but also retaining the existing ones.

Both television news and social media will coexist and broadcasters need a strategy to focus on both. The major impact, however, has been on print media where the time to report is much higher and they have to catch than wait for news to break in the morning.

Hot 100- System Integrators, MediaGuru

Hot 100- System Integrators, MediaGuru

We are pleased to share that MediaGuru got featured in Digital Studio Hot 100 Power list for the second time.The list was presented by leading broadcast media technology publication, Digital Studio under the aegis of ITP Publishing Group.

Sushil Khanna, Global COO, MediaGuru has been featured among most influential leaders in broadcast and media industry in the region. The nomination was analyzed by industry experts, followed by a detailed survey to select best in each category. The results were declared in July edition of Digital Studio magazine. Click here http://bit.ly/2vbHskt to know about the winners across categories such as film directors, cinematographers, film editors, broadcasters, technocrats, etc.

Are people still watching movies on cinema screens?

Are people still watching movies on cinema screens?

No matter how many screens we add up, the charm of the cinema screens is still not slowing down. Driven by the growing audience, increased number of screens, and disruptive technology film industry continues to expand the world over.

A recent research by Research and Markets 1 indicates that the global movie and entertainment industry is expected to reach an estimated US $139 billion in 2017 with a CAGR of 4.2% over the next five years.

While as per the estimates by the Motion Picture Association of America (MPAA) total worldwide box office rose merely by 1% in 2016 valued at $38.6 billion in ticket sales. North America (USA & Canada) largely dominate box office accounting to $11.4 billion in ticket sales growing by 2% since 2015 as an individual territory. International markets made up 71% of the global box office in 2016 valuing $27.2 billion, compared with 63% a decade ago 2.

Though bets placed on China’s growth did not meet predictions, yet cinema market is still touted to grow at a staggering 11.6% CAGR from US$6.2 billion in 2016 to US$10.7 billion by 2021 3. Domestic films still command 58.33% of the total box office collection in the country where the release of foreign films meets a restricted number. 2016 saw over 92 foreign films released in China, the highest in country’s history. An average 26 new screens a day were added for the theatre-going audiences in 2016, making it a total of 41,179 movie screens, the most in the world 4.

Still holding the spot for top film producing country, India’s box office market valued at US$1.9 billion in 2016. Overall Indian film industry is projected to grow at CAGR of 7.7% over the next five years. The year 2017 would show higher growth results with the worldwide release of Bahubali 2: The Conclusion (2017) and Dangal’s (2016) release in Asian markets. Dangal has become the highest grossing Indian film ever collecting over US$290 million worldwide. Overseas theatrical release from India witnessed 14% growth year-on-year a reflection of cinema produce and export is being appreciated in the global market. Collections from the theatrical release of Dangal in China alone is close to US$191.03 million 5.

Piracy is one of the biggest threat for filmmakers globally coupled with management of talent. Filmmakers are adopting innovative marketing by premiering of movies on OTT, Pay-TV platforms and incorporating digital storage for content security techniques. Technology along with stories will continue to be the key forces to drive the audience to watch films.

You might also be interested in “[Infographic] Filming For Entertainment: How Big Is The Screening?”

Blockchain And Its Impact On Media Industry

Blockchain And Its Impact On Media Industry

As we move towards digitalization, the world of media has also changed significantly. Different roles have been established along the media value chain. For example, artists and authors have become the primary creators of content, while platform providers and aggregators of content are donning the hats of royalty collecting body.

Blockchain technology can disrupt the industry structure further by bypassing content aggregators, platform providers, and royalty collection associations, thereby shifting the market power to copyright owners.

Derived from the Bitcoin, blockchain is ‘a distributed database that maintains a continuously growing list of records, called blocks, secured from tampering and revision. Sealed in the chain, blocks can no longer be changed -preventing further deletion, edition, or replication, thus making it true digital assets.

This technology has the potential to resolve some of the current challenges prevalent in broadcast and media industry with ease. Listed below are some ways in which blockchain can benefit media.

Boost Revenue

Blockchain technology can generate revenues for fragmented content like news, blogs, and photos with micropayment-based pricing models. With targeted media usage that can be directly linked to respective content, budget allocation for advertising and marketing also becomes more targeted.

Centralized Payment

While the technology is still in its nascent stage, revenue distribution can be automated based on predefined smart contracts, thereby making payment transactions cheap and centralized. This can potentially reset pricing, advertising, revenue sharing, and royalty payment processes.

Protecting IP Rights

While digitization has altered content production and distribution, protecting the intellectual property of the content remains a major concern of the industry. Though several brands are charging to access digital content, consumers are looking for similar content elsewhere for free. Blockchain technology connects these brands directly to consumers who compensate them accordingly (and securely) for access to digital content

Ensure Authenticity

Blockchain records the history of every transaction. Therefore, it can be used as a potential application to ensure authenticity and transparency. Social media influencers, authors, videographers, and photographers can use blockchains for provenance and attribution.

News in the Digital Era: Tips for Broadcasters

News in the Digital Era: Tips for Broadcasters

Do you prefer reading news on social media? If your answer is yes, you belong among 51%[1]  of the population who prefer so. Research by Reuters Institute reveals that 64% of the population between the age group of 18-24 rely on online media for information.

Which makes us wonder – is digitization transforming the way viewers consume content? As the F.O.M.O. and the favor of personalization over objectivity give rise to social media and aggregators like ‘In Shorts,’ ‘Feedly,’ and ‘Digg Reader,’ do traditional media need to change their broadcast/distribution strategy to retain the audience?

In an age where what goes ‘viral’ sells, here are some tips to utilize the power of digital media to capture the audience.

Intriguing Storytelling: While the information remains the same, how the broadcaster presents it is what pulls and retains the audience in the ‘mobile first’ world. With the same story available across multiple platforms, readers look for a unique perspective, and perhaps, an intriguing way to share the same news. To retain the audience, storytelling has to change – it has to be short, visual, timely, and hyper-relevant.

‘Snackable’ Content: According to Forbes[2], adding infographic is a sure shot way to boost news traffic, as 90 percent of what we remember is based on visual impact. Short-form videos play a vital role in capturing the viewer’s attention for a longer time, thereby driving user engagement and revenue.

Explainer Videos: With the information overload that comes with the Internet, an average person is attacked by the equivalent of 174 newspapers of data a day. Explainer videos are a great way to cut through the information overload. Focusing on the facts, explainer videos often have only subtitles without any sound highlighting the crux, which usually works well for breaking news.

Focus on Soft News: Humans are primarily driven by emotions. Therefore, viewers tend to connect more with the soft news that has a strong emotional element. A simple story presented objectively with an emotional perspective works better for news broadcasters.

Choosing the Right Distribution Platform: With offsite news video consumption growing fast, broadcasters need to focus on the distribution channel to ensure maximum reach. For example, videos uploaded to Facebook or shared on Twitter get more views than those uploaded on the website. Therefore, sharing the breaking news on social media, and do a follow-up story with detailed analysis and context for the website will have more viewers than uploading a detailed video on the website.

Going Live: Thanks to the video appeal, user engagement, ‘in the moment’ value, and instant feedback, live video has become an interesting trend in the broadcast industry. With Facebook Live, Snapchat, YouTube, and Periscope allowing wider reach, media houses are competing to bring interesting and valuable live videos to their customers.

Having Defined Goals: Not all content is created with the same purpose. While the cyberspace is flooded with news and videos, each trying to carve a niche and attract the audience, a broadcaster needs to have defined goals like monetization, engagement, or brand extension before generating the content. It is important to have a strategy in place, which the broadcasters should review and refer to at regular intervals.

Creating Video Community: Media houses are increasingly turning to platforms like Talenthouse, Tongal, and Zooppa to have new video content that explains key issues simplifying business/hard language. Creating video community is a great way to crowdsource ideas in thousands, connect with the audience and empower them, and create a loyal viewers’ community.

Having Ready-made Templates: News, if not communicated as soon as it breaks, become stale. Therefore, it is important not to waste time in deciding the ideal content format or creating videos from scratch. Having templates for various kind of news across different platforms enable quick packaging and sharing of videos and news, thereby helping broadcasters share information as soon as it happens.

As broadcasters embrace the new digital world and make their presence more prominent across online platforms, it is important to have a right strategy to ensure increased engagement with the audience.