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Leveraging Artificial Intelligence in Digitization

Leveraging Artificial Intelligence in Digitization

Digitization is a necessity today – both for restoring and making it searchable. Be it physical libraries or digital media, media organizations and content owners are investing in digitization and archiving of legacy content. Organizations often spend hours in recreating or searching for content that already exists. Aged and untreated content, discounting metadata, and not choosing the right storage solution often takes a hit on the broadcasters.

While you’re oblivious, artificial intelligence (AI) is changing this scenario. Think of personalized playlists on YouTube or Spotify or recommendations on Netflix and Amazon Prime; broadcasters are using AI to curate a selection of tailormade content.

Few weeks after Donald Trump was elected, the Internet Archive’s TV News Archive aggregated more than 520 hours of televised Trump speeches, debates, interviews, and other broadcasts way back from 2009. Thanks to the Trump Archive, the footage doesn’t get lost in the crowd of news giving journalists, scholars and citizens a chance can track and analyze Trump’s statements on public policy issues.

Netflix claims to save about US$1bn annually due to AI technology’s ability to automate workflows and reduce customer churn.

After Wimbledon 2017, IBM Watson used a cognitive algorithm to produce highlight reels of what it believed were the best shots of the tournament. By automatically analyzing audio and video from the footage to identify highlight worthy shots and points, artificial intelligence saved hundreds of manhours of editors.

Here are five ways in which artificial intelligence is revolutionizing the way we archive, process, and store documents and extract information out of it.

Automated processing

Optical character recognition can recognize texts. AI can additionally read, classify, and automate workflows based on that information in minutes. Initially fed with a set of rules, AI uses machine learning to improve its identification and processing capabilities.

Data extraction

Data extraction reaches a whole new level with AI-powered document management system, which can accurately read the information and understand the context.

Document clustering

AI can also group unclassified documents based on topics, which can help organizations understand the documents within a larger context, find resemblances, and draw conclusions that would otherwise be time-consuming or impossible.

Advanced security

Document management system powered by AI can help impose user access. By using secure biometric techniques like facial recognition to identify employees who can access the data, it can prevent unauthorized viewing or alteration of documents.

Data analytics

Cognitive platforms as a service (PaaS) like Microsoft Azure Cognitive Services and IBM Watson apply techniques like predictive analytics, machine learning, and data visualization to analyze the collected data to improve decision making.

The way ahead…

At IBC2017, for the first time, AI was one of the main themes, which speaks loads about its adoption. Recently, a company named Ripcord has patented and built robots to scan and sort a box full of paper from business cards to legal documents and enter the contents into a searchable database in the cloud. As AI adoption across industries is increasing, we can only hope to see better and faster analysis, and improved decision making across the broadcast industry.

Cyber Security: Tips for Broadcasters

Cyber Security: Tips for Broadcasters

While the digital era has brought significant advances in technology, it has also opened the doorway to continuously evolving threats in the media and broadcast industry. Over 30% of media and broadcasting companies admit that they have experienced a cyber-attack of some kind or the other.

In 2015, five unreleased Sony Pictures’ movies – Annie, Fury, Still Alice, Mr. Turner and To Write Love on Her Arms –made their way onto torrent file-sharing websites. French broadcaster TV5Monde’s TV channels and social media accounts were hacked by a nation-state hacker in January 2015, costing the TV station millions of Euros.

In October 2016, Internet infrastructure company Dyn was hacked, affecting broadcast companies like CNN, HBO, Amazon, Yelp, and the Wall Street Journal.

Recently, in 2017, an anonymous hacker leaked some of the scripts and unaired episodes of Game of Thrones’ seventh season from HBO. The email from the hacker claimed a leak 1.5 terabyte of raw data from HBO.

Vulnerabilities and threats

The common security vulnerabilities and threats faced by the media and broadcast companies are as follows:

  • Distributed Denial-of-Service (DDoS): This attack occurs when multiple systems flood the bandwidth of the targeted system with traffic
  • Signal piracy: World Intellectual Protocol Organization (WIPO) internet treaties that would outlaw the breaking of anti-piracy locks on digital signals such as encryption and ‘tagging.’
  • The Cloud: The threat of data breaches and compromised credentials and account hijacking are some of the major threats to data on the cloud
  • Connected Devices (TV): More and more IoT enabled devices are setting up paths for ways to launch cyber attacks
  • Data leakage: the collection and monetization of an online publisher’s audience data by a third party without the publisher’s permission
  • Vendor System Vulnerabilities: Maintaining security standards across multiple vendors across the media value chain is difficult to achieve
  • Malware Attacks: (Malicious software) or a program code designed to harm a computer or its data
  • Ransomware Attacks: A form of malware in which the user’s computer files are encrypted. A ransom is demanded to restore the system or device to normal use
  • Piracy: Broadcasters can think of simultaneous global broadcasting as a solution to tackle TV piracy.

How to avoid cyber-attacks?

  • Monitor the social media accounts of the hacktivist campaigns that are relevant to your industry
  • Proactively monitor for credential dumps relevant to your organization’s account
  • Monitor for the latest IE and Flash vulnerabilities and ensure your site is patched
  • Understand which ransomware variants are targeting your industry, which delivery methods are most popular, and the CVEs the hackers target
  • Monitor for the registration of typo-squatted domains
Virtualization – The Way Ahead for Broadcasters

Virtualization – The Way Ahead for Broadcasters

Virtualization is the doing-away of physical infrastructure in favor of software mimicking the hardware’s functions. From the viewpoint of broadcasters, however virtualization is the employment of equipment to perform a variety of tasks simultaneously or a shared piece of machinery that serves multiple studios or locations. Specialized software running on high-powered machines eliminates the need for dedicated, often-expensive equipment performing individual tasks.

Disney, one of the earliest adopters of the Cloud have set forth an ambitious plan to take their massive master broadcast facilities at New York City and Burbank, California and diffuse them globally – broadcasting from data centers around the world. They feel it critical to separate the data center from the broadcast center. Disney’s host of cable-based channels are preparing for their move to the Cloud.

The BBC has found virtualization to be the way ahead in the race against redundancy that most radio broadcasters are facing. The BBC’s Virtual Local Radio (ViLoR) project centralizes the infrastructure of four major stations at one remote, shared location. While the local stations from four major UK cities shall compile their content independently, their audio files shall be stored, streamed, mixed and processed at the central data center. As radio channels come up against budget-trimming by parent organizations, they can look towards virtual stations to keep up their operations without compromising on the scale.

Hardware heavyweights NVIDIA have devised an ingenious method of optimizing the use of their products. Known for their Graphical Processing Units (GPUs), the firm has set up gargantuan blocks of interconnected GPUs which can be remotely accessed by paying customers – albeit at a fraction of the price of a physical unit. NVIDIA’s workstation grade Quadro & TESLA cards can render video and process data at lightning speeds. By decentralizing the usage of its cards, NVIDIA has ensured optimal and future-proof utilization of its products.

Besides being an obvious financial asset, the adoption of virtualization grants a plethora of benefits to broadcasters both small and large.

Being unfettered from carry-along apparatus has given increased mobility to broadcasters. Growing network speeds and the advent of 5G means it is exponentially easier to set up pop-up stations and better, wider on-ground coverage. Having software-based computing power further allows creative freedom and experimentation. Launching new services over a broadcaster’s existing distribution network is a quicker, less cumbersome process.

Troubled organizations, those which pumped in significant resources into setting up equipment have found a lifeline in virtualization. Letting out leftover space on servers remotely or granting access to their specialized machinery through software-based virtual interfaces – these companies recover costs faster, some even generating profits.

Content creators have struggled to maintain a healthy distance between themselves and the infrastructure support in an organization. Media specialists have long bemoaned limited knowledge of equipment and technicalities prohibiting their creativity. Virtualization provides a seamless way for journalists to avoid the everyday altercations with physical machinery and divert their energies to creating content.

With many of the industry bigwigs already on-board and newcomers seeing the many advantages of a virtual station, embracing a virtual future is soon to become an industry norm.

5G – The Next Generation Network Is Here

5G – The Next Generation Network Is Here

Pace is the pin-up word in today’s world. Everything should be speedy, efficient, clear with minimum latency time. And it won’t be inappropriate to say that 5G or 5th Generation best represents that. 5G, the much anticipated future network aims at higher capacity communication network which is faster, denser and provides ultra-high-definition output. In short, better implementation of the Internet of Things.

Going by the predictions, there would be 550 million 5G subscriptions by 2022 and 10% of the world population would be covered by 5G networks. 1

5G in Television and Media

Who can deny the impact 4G has made on media and broadcasting industry? It became the trigger point of television’s changing landscape where it brought television viewing from a television set or our computers to individual mobile interface. It paved the way for huge consumption of mobile videos and helped expand the market for everything be it films, music, news, television shows, or any other form of video content.

5G network aims to surpass 4G standards manifolds in terms of data bandwidth, frequency, technology supremacy, high-quality streaming and reduced network congestion.

  • Disruptions Foreseen in Broadcast Industry

While 5G will provide us world class viewing experience, it could also open the door for some serious industry disruption.

  • Innovative Content

Content consumption will bear a major impact due to huge technical improvements in terms of speed and quality. Consumers will enjoy huge improvements with a significant decrease in download and upload speeds.

Almost zero latency is surely going to feed the impatient DNA of the viewers’. This will also help narrow the gap between quality and speed and live streaming of content and virtual reality content will see an uprise in the market forcing its creators for more innovative, original and creative content.

  • Value Chain Effects

The Internet has made ‘Content its King’ keeping major profit margins towards the content innovators. The onset of 5G is predicted to divert the route towards distributors forcing content providers to pay more for efficient streaming of their content.

  • Consumption Effects

Streaming content has been a winner to date with low costs and inferior technology being the key reasons. 5G bringing a major change in download speed bringing it down to microseconds will make downloaded content more feasible and popular in coming times.2

Challenges

But there are two sides to a coin. On one hand, it provides an ideal environment for television broadcast with its top class features like enhanced network speed and technology advancements, it also hints at becoming a threat to the standard ways with which we have watched content until now through cable, satellite, IPTV and broadcast providers, market of which is approximately $500 billion. 3

Some of the challenges 5G would bring in are :

  • Out of the box, content has to be offered to leverage the huge shift from contemporary to mobility.
  • Data rates would be something to watch out for as all advancements lead to increase in costs.
  • Stability and consistency will play a major role in the network’s success keeping in mind the continuous increase in the number of users.
  • The efficiency of end-to-end providence will determine the real-time feasibility of 5G network.
  • Huge investments would be required to upgrade the technology and meet 5G standards.

The Future

It is too soon to comment or anticipate the future of 5G Network. If we look backward, each generation which has come up has aimed at fixing flaws of its predecessors. First mobile network in 1980’s was followed by GSM in 1990. 3G arrived at the onset of the century and LTE rolled out in 2010. 4G was introduced to make consuming data a less unpleasant experience. The work is still in progress and if we go by statistics, 4G is yet to be even launched in various parts of the country.

But the trail seems to break here. It seems difficult to think of any major challenge we can put across 5G which is worth such huge infrastructural investments and changes. Right now, 5G is only a concept whose standards have yet to be established. It is likely to take few years to finalize the whole 5G structure. The foundations are being laid with lots of funding coming from EU, South Korea, US, and the UK to build up 5G research facility.

The momentum is surely building up. A super-fast, super-efficient wireless network is all set to make its mark in the media world by 2020.  It promises to provide us the ability to watch television content over a 5G network connection rather than fixed broadband, cable or satellite in its best form. In fact, the conjunction of speed and technological advancements can create an ideal environment for the television market.

The industry knows what it wants. Internet of things, telehealth systems, smart city infrastructure are some of the features set to figure in 5G thinking. What finally forms a part of 5G spectrum, only coming years would tell. 4

Future of Linear Tape-Open (LTO)

Future of Linear Tape-Open (LTO)

In today’s scenario, so much content is being produced that handling it is the biggest challenge every company is facing. It won’t be wrong to say that every moment becomes a data for further reference from time to time. And where there is data, there is a need for its storage and preservation. The importance is one notch higher in broadcasting and media industry. There is already an ocean of heritage content to be taken care of and the volume is only increasing day by day. Innovators, over a period of time, have come up with various technologies to manage and optimize content to its best possible condition.

It all started in late 1990’s when technology providers Hewlett Packard, IBM Corporation and Quantum Corporation developed and finally introduced the first generation of Linear Tape-Open (LTO), a magnetic tape storage technology in the year 2000 which could hold 100 GB of data in a cartridge. The standard form factor of LTO technology is known by the name Ultrium which is highly scalable and adaptable on multi-platforms like MAC, Linux, and Windows.

LTO has proved revolutionary in terms of data storage with its outstanding performance, capacity, and reliability, combining the advantages of linear multi-channel, data compression, track layout and error correction.
Due to its high success outcome and market demand, regular enhancements have been done and 2017 could see the launch of its 8th generation which can hold data up to 12 TB in a cartridge of the same size. Although, between generations, there are strict compatibility rules clearly defining which drives and cartridges can be used together.

WHY HAS THE INDUSTRY TURNED TO LTO?

The word ‘Tape’ may sound old school but breakthrough enhancement features have made LTO the most suited backup storage medium. Every company needs a storage solution which is high on speed and capacity and has adequate protection levels. Content is available in various forms. LTO Ultrium, being an open format technology provides its users to source data from multiple platforms and store it in a very convenient and easily restored format.
LTO, with each version, have come up with better speed resulting in quick access and recovery. Capacity to store data has increased manifolds. Functionalities like WORM and data encryption provide adequate protection of the valuable data thus by preventing it from getting tampered.

LTO based archiving also proves cost-effective in terms of reduced energy bills and also since storage capacity is ever increasing with each new generation thereby further reducing the cost.

WHAT DOES LTO-8 OFFER?

LTO-8 was recently revealed in 2017, two years after LTO-7. It is obvious to get attracted to the new improved version but many factors go into this big decision making.If we look at the specifications, LTO-8 offers 12 TB of raw data capacity which is 50% more than what is provided by its previous version. The head channel count also goes up to 32 from 16. The compressed transfer rate has also increased from 750 MB/s to 1180 MB/s. The encryption and WORM feature remains the same.

A new feature which aces up LTO-8 is its ability to increase the cartridge capacity of LTO-7 by 50%. LTO-8 drives can also read and write to LTO-7 tapes thus by saving on the huge investments already made.2

So, before making any decision to consider the switchover, a lot of factors have to be considered in terms of budget, usage, last upgraded time and also to what extent the capabilities of new tapes can be leveraged.

To sum up, we can say that when we think of tapes as a storage and recovery solution, we are focussing on future demands of the ever-increasing volume of data which can be stored and accessed in an environment which is secured as well as cost-effective. And LTO, with its roadmap and growth capabilities, promises to be able to endure Big Data challenges with its continuous breakthroughs.

What will 2018 hold for media broadcasters?

What will 2018 hold for media broadcasters?

2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following:

Dawn of the OTT Era

Industry reports reveal that an average Indian consumes 8.5 hours of video content every month on Facebook and YouTube, which accounts for 47 percent and 42 percent of market share. Add the popularity of Over the Top (OTT) platforms like Hotstar, Netflix, Amazon Prime Video, Jio TV, and VOOT to that, and you’d realize that the way Indians consume digital content has changed over the years.

In India, the popularity can be attributed to access to faster and cheaper internet, affordable smartphones, and the wide range of content on offer. With over 460 million internet users, India is the second largest online market[1] whose smartphone penetration rate is expected to reach more than 28 percent by 2018.

While some broadcasters have already launched their platform like Ozee, others will pick this trend in 2018 and look at launching their platforms. Some may also look to optimize and produce their content on commercially successful OTT operators. Broadcasters will be seen investing in tools and technology to prepare their content and distribute it to CDNs.

Solving the Content Conundrum

OTT has changed the way content is created and consumed. As viewers consume content anytime, anywhere, and on any device, the demand for short-form, high quality ‘snackable’ content has been on the rise. Citizen journalism is gaining momentum, with viewers recording events and posting live on social media for the global audience.

Original, consistent, and addictive content is on demand. With players like Apple planning to invest over $1 billion in original content and Facebook spending a chunk of its marketing budget on content, fresh content production depending on current affairs, mood, and preference of the viewers is on the rise.

However, creating fresh consumable content is only one side of the story. To retain subscribers and provide a shared experience across devices, OTT providers also need to recreate the legacy content with proper archiving, metadata and tagging, and digitization. For this, broadcasters will need to dig into their archives to sort, organize, digitize, restore and optimize legacy content to enable easy search, access, and distribution of content across channels.

Embracing Virtualization

Newer digital broadcast avenues like OTT are creating pressure on traditional broadcasters to lower their Broadcast Operations and Engineering (BO&E) budgets. A survey by Devoncroft reveals that more than 40% M&E vendors have products that operate in a virtualized environment. While it is debatable if ‘virtualization’ refers to only IT infrastructure or the entire content supply chain, the fact is – new, small, and medium-sized broadcasters are gradually migrating their infrastructure to cloud-based solutions.

Moving to IP comes with the benefits of using a standardized connectivity and infrastructure to transport videos from locations to the central facilities and on to distribution. Therefore, broadcasters will continue digital transformation keeping content at the center of business to achieve faster time-to-market, scalability, and agility at a lower TCO.

Enhanced User Experience with 4K, HD Formats

A 2016-report by Chrome Data Analytics and Media[2] reveals that 8.34 million households in India have HD televisions, of which 89 percent have DTH HD connection and 11 percent have digital cable HD connection. However, only 9 percent or 91 channels out of 857 permitted private satellite television stations and more than 190 government channels in India are High Definitions (HD).

With the market share of OLEDs, 3D and 4K television increasing every day, viewers often forget to ask – does India have enough 4K and 3D channels? Wikipedia lists only five 4K channels and one 3D channel.

To address the change in viewership, media organizations will continue to upgrade their technical infrastructure to broadcast in HD or beyond (4K). With 2019 General Elections in sight, it is expected that news broadcasters will upgrade their technology, investing in workflows and solutions for presentation and analysis of election results in high definition.

To summarize, 2018 and 2019 will be the year of digital transformation and adoption of technology focusing on improving the viewer experience.

State of OTT (Over the top television) in India

State of OTT (Over the top television) in India

OTT or Over the Top Services has taken the broadcasting industry by storm and given a new dimension to watching content. There is a plethora of video content reaching consumers directly via internet bypassing traditional controllers or distributors.  In US, 57% of Wi-Fi households have OTT devices, Smartphones, most definitely the front runner of them all.1 Based on a recent study done in US measuring 12,500 homes and 150,000 devices, showed that four major OTT streaming services, namely Netflix (40%), YouTube (18%), Hulu (14%) and Amazon Prime Video (7%) account for 80% of viewing time rolling out programs from all across the globe.

OTT in India

OTT Services have climbed the popularity ladder rather quickly and has definitely come in a big way in India giving watchers a whole new experience. With the onset of ‘Digital’ becoming a national phenomenon across the length and breadth of the country, audio-visual content available on OTT platforms has gone viral. With more than 30 OTT providers and approximately 90 million active viewers, the temperature is only expected to rise in the coming times.

The launch of Star India’s Hotstar in 2015 proved to be a turning point in India’s OTT scenario. They were one of the first to have successfully blended world class technology with great content resulting in high viewership. And thereafter, many national and international players like Netflix, Voot, Amazon Prime Video, Viu, etc. followed, leveraging the ever growing popularity in this part of Asian Continent.

Furthermore, hi-speed 4G internet and free data packs with increased bandwidth being offered gave more power to consumers to view on the go. It upped the game forcing providers to aim for cutting edge content and seamless, high definition viewing experience.

Factors affecting OTT market in India

Multiple Players

The OTT market is segregated between original content creators, content aggregators and digital platforms owned by already established Television Broadcasters. For Voot from Viacom 18, where it is fiction and reality shows of TV on one side, they are going equally strong with tailor-made digital series as well. Also, Voot Kids and regional language content are equally big ROI churners. Foreign players like Netflix and Amazon Prime Video are banking high on investments made in acquiring videos and movies from across the globe. According to reports, Netflix has earmarked a whooping amount of $300 million to be invested in India in the coming times.

Cultural Structure

India’s social and cultural structure is an added advantage in this OTT content driven game. Being a multilingual market, it fuels up the demand for variety and compelling content. SUN TV Network has already launched its OTT platform, Sun NXT to facilitate viewers with portable content. But the early bird has been Viu which partnered with Annapurna Studios for Telugu originals Pilla and Pelli Gola with a surprise viewership of approximately 40% of regional language content. Foreign players are also not left behind. Amazon Prime Video are building a strong base of regional content through various licensing deals. Hooq, a joint venture of SingTel, Sony Pictures Television and Warner Bros. strategizes to offer Hollywood movies and famous US TV shows dubbed in regional languages. Increased investments pouring in non-Hindi market is expected to encompass close to 30% of total viewership in the years to come. As Indian language internet consumers surpass English content consumers, language-driven content will play a very important role in OTT players’ growth.

Demography & Infrastructure

With India’s urban market saturating slowly, the need to reach out to a wider audience is obvious to keep the business moving. Government’s initiative to connect the country digitally is just the right thing for OTT owners. Rural sector comprises a major part of India’s population and business experts have a major eye on them. Roll-out of 4G services, better infrastructure have aided in adding more viewership. According to statistics, internet use in rural areas which was 33% of the total internet population in 2013 is fast growing and is expected to reach approximately 55% by 2025 covering a major chunk of viewership. Smartphone users are expected to grow to 520 million by the end of 2020 which clearly means that individual content watching is going to outgrow the rest of the mediums.2

Pitfalls Faced by Platform Owners

  • Internet speed and its quality is the make and break point of OTT market. India, especially, will have to divert a lot of attention and finances to build up better digital infrastructure if it wants to break even in the global market.
  • New players will have to shell out more money to keep the business going. Entry costs are going to inflate. Also they have to keep the budget levels high for acquisitions in absence of library content which old players possess.
  • Technology is going to demand regular high investments in order to match up audience exposure and expectations. Today’s viewers expect seamless, high definition experience irrespective of the medium.
  • Content is the backbone of OTT world and originality and compelling and engrossing content would be the final winner. Repetitive or slackly produced content would be a strict no.
  • Irrelevant advertisements and micro second patience of viewers makes it a major problem where almost 60% revenue of the platform owners is lost in the hands of ad-blockers. Ad-tech company Amagi Media Labs is set to launch its Thunderstorm OTT Ad Insertion service in India, which is already working well in US and UK markets. It inserts ads seamlessly within the content stream and make ad-blockers ineffective. On the individual front, this nuisance can be controlled if advertisers start creating relevant and seamless ads which add some value to the consumers.

Future of OTT

Globally, OTT business is expected to grow from US$36.7 Bn in 2015 to US$158.4 Bn by 2025. 3

A major boom is foreseen in India bringing it closer to US which has always been the top contenders in content driven entertainment market.  Video accounts for India’s 51% data traffic which is set to rise to 75% by 2020. In terms of revenue, the Video-on-demand (VOD) market is anticipated to reach USD 168 million in 2021 from USD 64 million in 2017.4

Going by trends, it’s an exciting and an interesting phase in India, it being the second largest market for smartphones and having the biggest entertainment industry offering an entire ocean of content. But seeing how fickle minded Indian audience is, the onus would be completely on content, how original and diversified it can get. Infrastructure and high quality internet facility would also play a major role in it. Emphasis would be more on interruption free viewing at a lucrative price. It would be interesting to see how these entertainment carriers behave and strategies to be able to capture ever so changing consumer recall value and reach the winning end. 5

Top six trends that are shaping the future of television

Top six trends that are shaping the future of television

We don’t know how, when and why Television has always been called an Idiot Box world over. On the contrary, it is a smart device which has encapsulated our attention unabashedly over the longest period of time since its inception and the first television service by British Broadcasting Corporation in 1936. Today, even after 80 years, it rules our heart and is still a major source of entertainment and global information.

The television industry in the last few decades has grown extensively and the wave continues. Whether in terms of technology, state-of-the-art looks or content, many key players in a highly competitive market keep up with the pace of development. Advancements in terms of knowledge, exposure, urbanization, increased buying power and a continuous shift in user preferences keep the innovators on their toes to think beyond the edge.

In terms of technology, the end users might think that now the peak has arrived, and there is nothing more that innovators can come up with. But we also agree with the mystic power of human brain who, if one can anticipate the current trends, is surely preparing for something which will take television technology to an altogether another level of viewing.

Some of the trends that are shaping the future of Television include:

  1. Holographic TV

BBC has always been a front-runner as far as anything concerned with TV goes. It has trialed for a technology and content wherein a fairly big size TV is laid flat and simple, old Victorian theatre techniques are used to create 3D images which seem to float in the air.1

Though a Holographic TV is still at its nascent stage the initiation is applaudable.

  1. Data Analytics

The revolution, “Big Data Analytics” aids smart viewership. Early adopters like Netflix have used it extensively to create a niche and specialize in the domain as creative as content production. We hope to see it being widely adopted, more hands-on to optimize produced or acquired content. The steps are simple; behavioral data is collected from various sources, classified and judged to help identify end-user preferences.

  1. Virtual Reality

In terms of technology, Virtual Reality predictably is the next big thing which aims at completely revolutionizing the concept of TV watching. It’s an ever-growing popular culture wherein a consumer after wearing a VR headset can explore virtual, computer-generated worlds. It replicates an environment and simulates user’s real-time presence and allows full interaction. VR, when integrated with TV shows can help a user be a part of that show. Looks a bit far-fetched at the moment, but not too far also. In fact, Director Steven Soderbergh’s new ambitious project Mosaic, an interactive narrative app is a perfect example of this concoction. It is due to release soon where the audience becomes a part of the narration and gets the leverage to decide how the story should unfold. It’s a new way of storytelling and irrespective of its response and real-time success paves way for more such experiments.2

  1. Virtualization

Virtualization creates an ecosystem where independent services can share a common platform. It will surely take some time to realize this completely but cloud-based broadcasting wherein the content is put on public clouds for smooth broadcasting and viewing experience, is fast catching up. In fact, coming years will see major investments in cloud solutions. It does away with huge hardware investments and their maintenance and broadcasters benefit in terms of scalability and high levels of efficiency. They are extremely cost-effective with reduced turnaround time and helps manage viewer demands to a large extent. Predictably, a cloud utility model is surely going to turn Broadcasters into Orchestrators whose job would be to deliver aggregated content. The transition is already on its way. Key players like BBC, Disney/ABC Television have started making the shift as the world moves towards Virtualization. 3

  1. Immersive and Interactive Experience-Augmented Reality

Technologists have always aimed for maximum consumer participation. Tools are being developed to involve our sensory powers to blur the line between the real and digital world thereby making the viewer part of the content. A mid-world is created where 3D and 4D images give the brain a real-time perception and the user feels more involved. 3D audio effects surround sound helps manipulate a sound one hears and provides a more real-time effect. One can easily confuse this with Virtual Reality but Augmented Reality deals more with the real world. It enhances the experience by adding drama to it. And Broadcasters are making hands-on use of it by developing more interactive and engaging shows with maximum audience participation.

Plans to introduce Interactive Advertising by Channel 4 on British TV is one step forward to it where watchers would enjoy the liberty to choose different ads, watch different content or even buy the products instantly.4

  1. Humanoids, AI comes to Television Broadcasting

Robots have always fascinated us since time immemorial. Recently, a real-time robot or a Humanoid, Sophia surfaced on BBC television featuring as a spokesperson on BBC’s Earth TV. It is made of frubber (flesh rubber) and is highly sophisticated. It has a human face and also emulates real-time human emotions. It is not functioning in artificial intelligence. Rather it has scripted answers. One can only anticipate the whole experience of television watching in the future with more such humanoid interactions. 5

On the Whole

Above are some of the trends observed that are going to shape the future of TV. And it doesn’t stop here. The list is ever growing. Technologists and innovators are constantly aiming for utmost consumer participation and keep them more involved and engaged. Broadcasters are trying really hard to absorb new technologies and amalgamating them to give their audiences different forms of experiences thereby entertaining them. The game is actually to play with the human mind and show them something which ups their curiosity level. It is a new age fairy tale times which is illusionary and beautiful and forces one to be a part of those moments.

Cultural institutions preserving heritage in digitization era

Cultural institutions preserving heritage in digitization era

Culture forms the backbone of each place and its people are identified by their cultural uniqueness. Some great thinkers started preserving it over the time to keep it alive even after thousands and thousands of years.

Today, each country or community has so much heritage of such great value, it is unimaginable. There is audiovisual history, artifacts, material objects, paper preserves, books and the list of items goes on. This heritage is only adding up with each passing day. Museums, libraries, galleries, cultural institutions are full of priceless content.

When it all started off, no one must have ever thought of the challenges humankind will face to take care of them and keep them alive for generations and generations to come. But slowly and gradually, these institutions started facing issues as far as the quality of these preserves was concerned. With changing times and depleting environmental conditions, it became very difficult to upkeep with the quality of each heritage. The need to secure these valuables became such a worrisome issue and needed a permanent and a highly durable solution to it.

WORLD OF DIGITIZATION AND ITS CHALLENGES

A lot of research went into it and Digitization provided the one-stop solution to all problems these institutions were facing. It brought new life to the ever-diminishing rich cultural heritage of our very existence. But it was just a start. With the onset of digitization journey, cropped up, many challenges.

What to Digitize & How to Store

Not everything could be digitized or preserved. There were various forms in which our history existed and that too in varied conditions. Selecting a thing which was possible to revive and then deciding on how to preserve it became the first and foremost task of digitization specialists. The content had to be selective, holds significance with the motive of preservation and be in a revival condition.

Another concern for the custodians of these historical assets is storing the items once a digital copy has been created. It is a speculated decision of investing resources to store old physical items, such as obsolete audio-video material, or frail paper items or let them go after they have been archived digitally.

The Copyright Issue

Another major issue which affected many digitization projects was The Copyright Issue which had to go through a lot of clearances. In such cases, there was the high risk of content being frail or sub judice. Google Books Library Project is a well-known example for when it started digitizing books of US libraries in 2002, never had they thought what lay ahead. In 2005, members of Association of American Publishers and Authors’ Guild brought proceedings of copyright infringement against Google. It was only after a long battle that in late 2013, Google’s activities were protected as fair use.

Money Matters

Cost is another major issue. Any digitization project – audio, video, or manuscript etc. – involves a huge investment in terms of technology and highly skilled manpower. A fair amount of budget needs to be allocated which depends largely on the content, in its present analog form and how will it be converted digitally. Initially, the main purpose to digitize content was to create a repository. Further commercial use was not something high on agenda. But, over the period of time, its future viability became a major deciding factor before undertaking any project.

SOME OF THE SUCCESSFUL DIGITIZATION PROJECTS

Overcoming all hindrances and obstacles, many digitization projects were undertaken and accomplished the feat.

To name a few, The Star East Asian Library at Columbia University holds a unique collection of over 200 Chinese “paper gods” which were conserved and digitized.

Digitizing history of Australian Museum and South Australian Museum in 2010 is another example wherein digitizing workstations were built to reduce cost and increase productivity. They also enjoyed the luxury of increased budgets from time to time seeing the outcome.

In 2015, a major digitization project was undertaken by University of Michigan Biological Collections to digitize close to 50,000 natural history specimens.

Many libraries namely Library of Congress, The British Library, Australian Islamic Library, South Carolina State Library, German National Library of Medicine, National Library of Indonesia, National Library of Whales are few of the names who have successfully preserved their rich heritage. Furthermore, world-class universities also went the digital way to not only preserve their assets but also made them available for references.

THE IMPACT & ROAD AHEAD

Consistent and sustainable efforts showed positive results and slowly and gradually, all institutions started adopting digitization or digital archiving to save and preserve their assets. Now, it has become a worldwide phenomenon and every place, big or small, has adopted technology to give a new life to their collection.

It is even envisaged that in years to come, the word ‘Digital’ would have no meaning of its own. It would actually mean ‘Default’. Digital libraries and repositories have helped our cultural organizations in not only preserving the vast history but has also aided in its accessibility to a wider audience thus by satisfying its commercial viability as well.

Digitization seems to be the need of present and future to preserve our glory and pass it on to our coming generations for them to understand their roots, their forefathers’ journey of life and evolvement of the human brain. It helps in beautifully integrating the past into the present and together advance towards the future.

Social Platforms – Changing the News Broadcast Industry

Social Platforms – Changing the News Broadcast Industry

With rapidly evolving content consumption pattern and hasty rise in online video viewing, traditional television viewing has suffered a setback. The very format of content delivery in nano-seconds has completely shaken up the existing ways of content delivery for news broadcasters.

According to the Digital News Report 2017 by Reuters Institute for the Study of Journalism, almost 33% of millennial users (aged 18-24) consider social media to be their primary source of news and information. It’s said that the current situation of legacy broadcasters is quite similar to that faced by newspapers in the early 2000s. Gone are the days when families sat together for evening bulletins, now it’s time for news anytime, anywhere with around 46% of people consuming news in bed on their smartphones itself. 1

Rise and Live on Social

The rise of platforms have opened newer avenues of reaching wider and demographically diverse audience. Audiences have moved to digital representations of news with mediums such as Snapchat, Periscope, Instagram and Facebook Live becoming regular tools of what was once a single source of information dissemination platform. Besides, there’s also a significant rise in news consumption from messaging apps such as WhatsApp, WeChat, FB Messenger, Vibe, etc.

Facebook dominates its reach with wider acceptability as a social network for news with 47% of people logging in for their daily updates. Taking cue from this favourability broadcasters have evolved their content delivery for digital platforms. Live events, particularly sports and election results are now being reported using Facebook live and Periscope along with traditional broadcasts.

The Associated Press (AP) works in partnership with Livestream.com to bring major news events live to customers, which is formatted for TV, mobile, or online. Similarly, while experimenting early on with the format, National Public Radio (NPR), USA decided to go “all out” with Facebook Live. It created a Facebook page entirely for live video with dedicated journalists to ideate and produce content so they can broadcast as the news breaks and deliver stories in a new format. 2

Finding New Audiences among Distributed Platforms

While the multi-platform world also puts forth a challenge of what new content will be engaging for the audiences and how to bring more audiences. As per findings of the Reuters Institute, Digital News Report majority of access to websites and apps is now via side-door routes (65%) rather than direct (32%) such as search, social media, email, mobile alerts and aggregators. 3

While there’s also around 29% of people who completely avoid the news as it is said to have a negative impact on their mood. To reach new and younger audiences, broadcasters such as Australian Broadcasting Corporation, are investing in news apps and partnering with news aggregators (Flipboard, SmartNews, Apple News, Google News, Snapchat Discover, Kakao Channel, and Line News) pushing notifications directly to user’s mobile screen.

For Australian Broadcasting Corporation, the country’s public broadcaster, Apple News has added up to more than 1.1 million subscribers who’ve enabled push alerts since September 2016. ABC’s audience on Apple News is younger and more female than its readers on other digital platforms, and 75% of the people it reaches there are new to the brand. 4

Citizen Journalists & Combating Fake News

The need to produce more content and be in active mode always has made broadcasters reliant to content offered by the public or ‘citizen journalists’ to some extent. User generated content on social platforms such as viewer reviews, polls, video stories of local happenings is driving audience engagement that becomes a backbone of content programming.

User submitted information has done wonders especially in times of crisis such as Arab Uprising or reportage about current conflict in Aleppo. Citizens armed with smartphones record and bring the stories from conflicted areas to center stage, putting their safety at stake. 5

While this has also given rise to the concept of fake news, around the world only 24% believe social media does a good job separating fact from fiction. Alone Facebook had 23 out 50 hoaxed news around US election in 2016 and it contributed to  10.6 million shares, reactions and comments 6. This incidence highlighted the power of social media platform and the viral algorithms that are encouraging low quality and ‘fake news’ to spread quickly. It is thus important to monitor the kind of news that is disseminated through social platforms to avoid any negative impact on society.

The Way Ahead

The best way to move ahead for broadcasters is by utilizing the data to understand viewer behavior and drawing analogies for the dissemination of relevant content. Fighting the algorithmic delivery of news, Broadcasters are also looking to break the echo chambers. This would not only help in building upon new audience but also retaining the existing ones.

Both television news and social media will coexist and broadcasters need a strategy to focus on both. The major impact, however, has been on print media where the time to report is much higher and they have to catch than wait for news to break in the morning.