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5G – The Next Generation Network Is Here

5G – The Next Generation Network Is Here

Pace is the pin-up word in today’s world. Everything should be speedy, efficient, clear with minimum latency time. And it won’t be inappropriate to say that 5G or 5th Generation best represents that. 5G, the much anticipated future network aims at higher capacity communication network which is faster, denser and provides ultra-high-definition output. In short, better implementation of the Internet of Things.

Going by the predictions, there would be 550 million 5G subscriptions by 2022 and 10% of the world population would be covered by 5G networks. 1

5G in Television and Media

Who can deny the impact 4G has made on media and broadcasting industry? It became the trigger point of television’s changing landscape where it brought television viewing from a television set or our computers to individual mobile interface. It paved the way for huge consumption of mobile videos and helped expand the market for everything be it films, music, news, television shows, or any other form of video content.

5G network aims to surpass 4G standards manifolds in terms of data bandwidth, frequency, technology supremacy, high-quality streaming and reduced network congestion.

  • Disruptions Foreseen in Broadcast Industry

While 5G will provide us world class viewing experience, it could also open the door for some serious industry disruption.

  • Innovative Content

Content consumption will bear a major impact due to huge technical improvements in terms of speed and quality. Consumers will enjoy huge improvements with a significant decrease in download and upload speeds.

Almost zero latency is surely going to feed the impatient DNA of the viewers’. This will also help narrow the gap between quality and speed and live streaming of content and virtual reality content will see an uprise in the market forcing its creators for more innovative, original and creative content.

  • Value Chain Effects

The Internet has made ‘Content its King’ keeping major profit margins towards the content innovators. The onset of 5G is predicted to divert the route towards distributors forcing content providers to pay more for efficient streaming of their content.

  • Consumption Effects

Streaming content has been a winner to date with low costs and inferior technology being the key reasons. 5G bringing a major change in download speed bringing it down to microseconds will make downloaded content more feasible and popular in coming times.2


But there are two sides to a coin. On one hand, it provides an ideal environment for television broadcast with its top class features like enhanced network speed and technology advancements, it also hints at becoming a threat to the standard ways with which we have watched content until now through cable, satellite, IPTV and broadcast providers, market of which is approximately $500 billion. 3

Some of the challenges 5G would bring in are :

  • Out of the box, content has to be offered to leverage the huge shift from contemporary to mobility.
  • Data rates would be something to watch out for as all advancements lead to increase in costs.
  • Stability and consistency will play a major role in the network’s success keeping in mind the continuous increase in the number of users.
  • The efficiency of end-to-end providence will determine the real-time feasibility of 5G network.
  • Huge investments would be required to upgrade the technology and meet 5G standards.

The Future

It is too soon to comment or anticipate the future of 5G Network. If we look backward, each generation which has come up has aimed at fixing flaws of its predecessors. First mobile network in 1980’s was followed by GSM in 1990. 3G arrived at the onset of the century and LTE rolled out in 2010. 4G was introduced to make consuming data a less unpleasant experience. The work is still in progress and if we go by statistics, 4G is yet to be even launched in various parts of the country.

But the trail seems to break here. It seems difficult to think of any major challenge we can put across 5G which is worth such huge infrastructural investments and changes. Right now, 5G is only a concept whose standards have yet to be established. It is likely to take few years to finalize the whole 5G structure. The foundations are being laid with lots of funding coming from EU, South Korea, US, and the UK to build up 5G research facility.

The momentum is surely building up. A super-fast, super-efficient wireless network is all set to make its mark in the media world by 2020.  It promises to provide us the ability to watch television content over a 5G network connection rather than fixed broadband, cable or satellite in its best form. In fact, the conjunction of speed and technological advancements can create an ideal environment for the television market.

The industry knows what it wants. Internet of things, telehealth systems, smart city infrastructure are some of the features set to figure in 5G thinking. What finally forms a part of 5G spectrum, only coming years would tell. 4

Future of Linear Tape-Open (LTO)

Future of Linear Tape-Open (LTO)

In today’s scenario, so much content is being produced that handling it is the biggest challenge every company is facing. It won’t be wrong to say that every moment becomes a data for further reference from time to time. And where there is data, there is a need for its storage and preservation. The importance is one notch higher in broadcasting and media industry. There is already an ocean of heritage content to be taken care of and the volume is only increasing day by day. Innovators, over a period of time, have come up with various technologies to manage and optimize content to its best possible condition.

It all started in late 1990’s when technology providers Hewlett Packard, IBM Corporation and Quantum Corporation developed and finally introduced the first generation of Linear Tape-Open (LTO), a magnetic tape storage technology in the year 2000 which could hold 100 GB of data in a cartridge. The standard form factor of LTO technology is known by the name Ultrium which is highly scalable and adaptable on multi-platforms like MAC, Linux, and Windows.

LTO has proved revolutionary in terms of data storage with its outstanding performance, capacity, and reliability, combining the advantages of linear multi-channel, data compression, track layout and error correction.
Due to its high success outcome and market demand, regular enhancements have been done and 2017 could see the launch of its 8th generation which can hold data up to 12 TB in a cartridge of the same size. Although, between generations, there are strict compatibility rules clearly defining which drives and cartridges can be used together.


The word ‘Tape’ may sound old school but breakthrough enhancement features have made LTO the most suited backup storage medium. Every company needs a storage solution which is high on speed and capacity and has adequate protection levels. Content is available in various forms. LTO Ultrium, being an open format technology provides its users to source data from multiple platforms and store it in a very convenient and easily restored format.
LTO, with each version, have come up with better speed resulting in quick access and recovery. Capacity to store data has increased manifolds. Functionalities like WORM and data encryption provide adequate protection of the valuable data thus by preventing it from getting tampered.

LTO based archiving also proves cost-effective in terms of reduced energy bills and also since storage capacity is ever increasing with each new generation thereby further reducing the cost.


LTO-8 was recently revealed in 2017, two years after LTO-7. It is obvious to get attracted to the new improved version but many factors go into this big decision making.If we look at the specifications, LTO-8 offers 12 TB of raw data capacity which is 50% more than what is provided by its previous version. The head channel count also goes up to 32 from 16. The compressed transfer rate has also increased from 750 MB/s to 1180 MB/s. The encryption and WORM feature remains the same.

A new feature which aces up LTO-8 is its ability to increase the cartridge capacity of LTO-7 by 50%. LTO-8 drives can also read and write to LTO-7 tapes thus by saving on the huge investments already made.2

So, before making any decision to consider the switchover, a lot of factors have to be considered in terms of budget, usage, last upgraded time and also to what extent the capabilities of new tapes can be leveraged.

To sum up, we can say that when we think of tapes as a storage and recovery solution, we are focussing on future demands of the ever-increasing volume of data which can be stored and accessed in an environment which is secured as well as cost-effective. And LTO, with its roadmap and growth capabilities, promises to be able to endure Big Data challenges with its continuous breakthroughs.

What will 2018 hold for media broadcasters?

What will 2018 hold for media broadcasters?

2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following:

Dawn of the OTT Era

Industry reports reveal that an average Indian consumes 8.5 hours of video content every month on Facebook and YouTube, which accounts for 47 percent and 42 percent of market share. Add the popularity of Over the Top (OTT) platforms like Hotstar, Netflix, Amazon Prime Video, Jio TV, and VOOT to that, and you’d realize that the way Indians consume digital content has changed over the years.

In India, the popularity can be attributed to access to faster and cheaper internet, affordable smartphones, and the wide range of content on offer. With over 460 million internet users, India is the second largest online market[1] whose smartphone penetration rate is expected to reach more than 28 percent by 2018.

While some broadcasters have already launched their platform like Ozee, others will pick this trend in 2018 and look at launching their platforms. Some may also look to optimize and produce their content on commercially successful OTT operators. Broadcasters will be seen investing in tools and technology to prepare their content and distribute it to CDNs.

Solving the Content Conundrum

OTT has changed the way content is created and consumed. As viewers consume content anytime, anywhere, and on any device, the demand for short-form, high quality ‘snackable’ content has been on the rise. Citizen journalism is gaining momentum, with viewers recording events and posting live on social media for the global audience.

Original, consistent, and addictive content is on demand. With players like Apple planning to invest over $1 billion in original content and Facebook spending a chunk of its marketing budget on content, fresh content production depending on current affairs, mood, and preference of the viewers is on the rise.

However, creating fresh consumable content is only one side of the story. To retain subscribers and provide a shared experience across devices, OTT providers also need to recreate the legacy content with proper archiving, metadata and tagging, and digitization. For this, broadcasters will need to dig into their archives to sort, organize, digitize, restore and optimize legacy content to enable easy search, access, and distribution of content across channels.

Embracing Virtualization

Newer digital broadcast avenues like OTT are creating pressure on traditional broadcasters to lower their Broadcast Operations and Engineering (BO&E) budgets. A survey by Devoncroft reveals that more than 40% M&E vendors have products that operate in a virtualized environment. While it is debatable if ‘virtualization’ refers to only IT infrastructure or the entire content supply chain, the fact is – new, small, and medium-sized broadcasters are gradually migrating their infrastructure to cloud-based solutions.

Moving to IP comes with the benefits of using a standardized connectivity and infrastructure to transport videos from locations to the central facilities and on to distribution. Therefore, broadcasters will continue digital transformation keeping content at the center of business to achieve faster time-to-market, scalability, and agility at a lower TCO.

Enhanced User Experience with 4K, HD Formats

A 2016-report by Chrome Data Analytics and Media[2] reveals that 8.34 million households in India have HD televisions, of which 89 percent have DTH HD connection and 11 percent have digital cable HD connection. However, only 9 percent or 91 channels out of 857 permitted private satellite television stations and more than 190 government channels in India are High Definitions (HD).

With the market share of OLEDs, 3D and 4K television increasing every day, viewers often forget to ask – does India have enough 4K and 3D channels? Wikipedia lists only five 4K channels and one 3D channel.

To address the change in viewership, media organizations will continue to upgrade their technical infrastructure to broadcast in HD or beyond (4K). With 2019 General Elections in sight, it is expected that news broadcasters will upgrade their technology, investing in workflows and solutions for presentation and analysis of election results in high definition.

To summarize, 2018 and 2019 will be the year of digital transformation and adoption of technology focusing on improving the viewer experience.

Top 6 Threats for Television Broadcasters

Top 6 Threats for Television Broadcasters

Streaming services have been threatening to take a bite out of linear TV broadcast viewership for quite some time. However, it is only recently that television broadcasters have begun to feel the threat. According to a study conducted by Michael Nathanson of MoffettNathanson, Netflix’s US subscribers were up to six percent in 2015 from 4.4 percent in 2014.

As the future of television broadcast is threatened, we list six top challenges faced by broadcasters due to the rise of digital and streaming media.

1. The Rise of Alternative Media Channels

With the digital revolution gaining momentum, viewers now want to cherry pick their favorite channels, which is why streaming services over the internet are on an all-time rise. There has been a shift in the viewing habits, posing a threat to the decade-old model built around satellite and cable TV offering ‘bundled’ channels to consumers at a fixed price that offered little choice to viewers.

Now, viewers can access video channels like Amazon video, Netflix, Hulu; choose a subscription of individual channels like Showtime or HBO, or watch programs streamed on YouTube and other free online channels.

With the rise of alternative media channels, television broadcasters are facing a major threat in the form of what is popularly known as ‘cord cutting.’ According to a 2016 research by Leichtman Research Group , the cord-cutting trend began in 2013 when cable providers lost 100,000 subscribers. The figures went up to 150,000 in 2014 and 385,000 in 2015, thanks to on-demand platforms like Netflix that charge a fraction of what television broadcasters charge to stream programs.

2. Content and Network Security

Missed your favorite prime-time show? Login online to watch it anytime you want. Viewers now have the option to enjoy their favorite programs on any smart devices anytime they want. With the emergence of TV Everywhere, pay-tv operators are now offering TV Everywhere to provide value add and retain their subscribers.

However, TV Everywhere has its risks for broadcasters. As broadcasters use new media platforms to reach their millennial viewers, they are prone to security threats like hacking, malware, and cyber-attacks. Often, viewers also compromise their security by sharing devices, accounts and personal information to access the content, thereby giving easy access to hackers. Moreover, with the easy availability of network infrastructures, programs are being redistributed in real-time over the Internet illegally, resulting in loss of estimated billions of euros across the TV industry worldwide.

To address this challenge, broadcasters need proper infrastructure, security policies, and firewall protection to ensure hackers do not have access to the content. Moreover, old content needs to be digitized, archived and stored with proper tagging to ensure long term usage.

3. Changing Viewer Behavior and Preferences

As new digital platforms evolve, there is a distinct shift in consumer behavior and preferences. Users no longer consume what is being offered to them, but choose from a host of options available to them anywhere, anytime across multiple channels.

Traditional content providers are fighting hard to ride the digital wave and secure their place in the value chain by understanding customers’ interests and upselling the right products to cater to their preferences. TV broadcasters are facing a significant threat due to changing preference of the viewers and need to create and recycle content to cater to the changing behavior.

4. Content Protection and Piracy

In a world where news and videos go viral in minutes, content can travel across geographies fast. Thanks to the Internet, viewers now have the power to generate the content they like, share it with the world and gain instant popularity.

However, reliability and accuracy of such content remain a concern. Broadcasters might get into legal hassles like copyright issues or defamation if the authenticity of user-generated content is not verified. Similarly, illegal commercial distribution of content originally owned and produced by broadcasters may lead to revenue loss.

5. Mismanaged Content

Mismanaged content is a major challenge that broadcasters face today. While there is a lot of new content generated both by the user and broadcasters every minute, it might not be organized for future usage. Much of the content is not tagged correctly and do not have metadata, which makes it impossible for broadcasters to compartmentalize for reuse, often leading to content duplication.

With a huge amount of content already being created alongside legacy content, broadcast organizations need to organize and tag content to ensure easy search, access and distribution of existing content.

6. Lack of Quality Content

With modern technology and changing of viewers’ preference, there is a huge demand for content. However, to meet the growing need, quality of the content often takes a backseat.

To ensure quality, broadcasters need to utilize the content that is already in use. Recycling legacy content and going regional to cater to different geographies are some of the measures that content creators need to take apart from creating new content.

The television industry is gearing up to meet the digitization challenge. As viewers are spoiled for choice, the television ecology is becoming more democratic. Broadcasters are propagating online programs to catch the viewers’ attention and become accessible to new audience.

6 Key Broadcast Industry Trends to Watch Out for in 2017

6 Key Broadcast Industry Trends to Watch Out for in 2017

With seemingly disparate events like mobile operators providing seamless unlimited data access to its consumers, entertainment shifting from television to video on demand, and web series gaining popularity over traditional content – 2016 witnessed some major shifts in the broadcast and media industry.

A sudden increase in the popularity of streaming services like Amazon Prime and Netflix and the younger generation’s was observed, leading to movement of TV audience to digital platform.

Let’s take a look at the key trends to watch out for in 2017 that would aid this lateral shift.

  1. Big Data Analytics for Viewer Insights

Big data analytics will help broadcasters analyze viewer preference and develop content accordingly. By accessing the large amount of data sets already in store, organizations can perform behavioral analytics of the views to understand the nature of content consumption and deliver accordingly.

Organizations will increasingly use big data analytics to build 360-degree audience profiles based on geographic, demographic, economic and psychographic attributes to understand various touch points and have better insights, thereby improving the entertainment experience for the end user.

Big data analytics will not only help broadcasters develop appropriate content, it will also change the advertising principles in the industry. By measuring ‘binge watching content’ more accurately using data analytics, companies can help advertisers package the right kind of experience to cater to different types of binge viewers.

  1. Virtual Reality Gets Mainstream

The recent announcement of Netflix to bring its programming to the VR realm, the popularity of Waze and PokemonGo are just the start. A report from Manatt Digital Media[1] projects that revenue from augmented reality and virtual reality will reach $150 billion by 2020. Going by the trend, in 2017, virtual or augmented reality will continue to reshape the face of the broadcast industry. By fostering shared moments and creating a shared space where people can share experience, virtual reality will gain momentum.

With programs like Proto-nominee Convrge that allow people to gather and watch YouTube videos together already in place, the broadcast industry will push this idea further to include streaming sites. While some genre of stories like science-fictions and fantasy are more suited for virtual reality that sitcoms and dramas, the industry is set to experiment more with different genres and take virtual reality to a new level.

  1. Increased Adoption of Over-the-top (OTT) Content

Industry reports[2] predict that by 2021, video will account for 70% of the mobile traffic. Forrester[3] forecasts that by 2025, 50% adults under the age of 32 will not pay for TV. Today, if we look around, the prediction seems believable. With viewers increasingly consuming content across devices anytime and anywhere, OTT seems the next big trend in the coming years.

More and more E&M companies are selling their content to streaming services such as Netflix, Amazon, and Hulu. With the streaming services gaining access to new originals as well as libraries of television shows and movies, OTT services are gaining a firmer grasp on the end-user relationship with their advertising free environments.

  1. Create Viewer-centric Content

As the broadcast industry opens up to more delivery options and devices, the packaging and distribution of the content will change significantly. With the viewers empowered to choose the content they want to consume, content curators need to find innovative ways to monetize content that not only attract eyeballs but create repeat viewers.

Creators will continue to move beyond traditional distribution channels and studios to create and retain consumers who are united by shared interests, ideas and experiences. Content creators/ curators will be more receptive of the likes and dislikes of viewers and create and distribute content to suit their needs and preferences, which will create loyal fans that are less likely to churn and have more spending capacity.

  1. Ultra HD/4K Production

2016 saw Netflix leading the 4K streaming with films like Ghostbusters and shows like Breaking Bad and the Blacklist. Amazon has also entered the league with its popular shows like Mad Dogs, Transparent, and Man in the High castle.  However, content selection now is limited with criteria for subscribers to access the content.

In 2017, Netflix and other streaming data broadcasters will continue to film or upgrade their new content in the 4K format. Content curators will create more 4K content and expects TV watchers make the jump to the higher-resolution standard.

  1. Internet of Things Gets Real

The broadcast industry is increasingly opening up to Internet of Things and beginning to see the benefits of connected broadcasting. Imagine your favorite program pausing by itself as your doorbell rings or you leave the room. Or taking cues from the surrounding like lighting and time of the day to choose program automatically based on your mood.

The future of IoT for broadcast industry looks promising. 2017 will see more crowdsourced and real-time content being generated, giving broadcasters more chance to know the audience and improve the viewing experience with more engaging and interactive programs.





Audiovisual Content Monetization: How Ready Are You?

Audiovisual Content Monetization: How Ready Are You?

Television is no more the only go-to entertainment device. According to a report[1], as viewers consume TV shows and movies in various devices on-the-go, television has lost 13 percent of its viewers in 2015.

With the millennials abandoning television faster than anybody else, broadcasters are aggressively exploring new ways to package content and share it across multiple platforms. Consumers now want more variety and quality content to be delivered to the right device at the right price, which is why providers are looking beyond repackaging the same old content to make it available.

As content becomes the leading online commodity, broadcasters and media organizations are trying to monetize their content. The need to create, convert, and manage digital content has brought forth new technologies, competitive paradigms, and business dynamics in the industry.

Consumers now expect instant access of all content – news, entertainment, corporate, social, media or personal across devices. This has resulted in companies innovating to create ways to monetize content. The biggest challenge that organizations are facing is not technology but availability of content in the consumable format. If monetization is the immediate priority, content owners need to focus on:

  1. Digitization of their historic analog content
  2. Management and optimization of newly produced content

A lot of content still lies in old format like video tapes or film. Organizations need to convert these to digital files and create relevant metadata and support index to aid effective and seamless content retrieval. To facilitate this, content curators need to assess the audio-visual assets to determine the appropriate platform to store, access and distribute the content. Moreover, content, as an asset, needs to be managed well to ensure optimal distribution across channels to generate parallel revenue streams.

Once digitized and managed well, media asset managers not only undertake the effort to digitize and manage content to ensure easy search and availability, they also present an array of options to monetize the content.

Subscription Plan

Common for all types of digital content, be it gaming, streaming content (like Hulu, Spotify, or Netflix), software, or magazine and newspapers, subscription model primarily use paywalls, through which users subscribe to content for a monthly or annual fee. Broadcasters have the option of implementing paywall after a free trial, immediately on consuming the content, or pay-as-per-use. Some content are also charged after a specific number of views, which allows broadcasters to generate revenue from ad.

Transaction Plan

Consumers have access to digital content after paying one-time transaction fee, where they pay-to-own the track, movie, image, or article, or pay multiple times as they use the content. Multiple transactions allow users to have time limited access of content and applications. iTunes and YouTube movies are examples of content being available in this model.

Freemium Plan

Under this plan, content is offered for free, while the broadcasters charge premium for selective content. For example, Angry Birds game is available for free, but users need to pay for an ad-free version or to purchase goods and levels within the game.

Ad-support Plan

Common across digital verticals, ad-supported free content earns revenue from ads, like banner or C. While content is provided free, advertisers use the platform to run ad campaigns and pays the content owner for using the platform.

While organizations try different plans across different platforms to broadcast and monetize content, what needs to be kept in mind is one-size-fits-all doesn’t work for all content owners. Media asset managers and broadcasters need to identify the ideal plan that suits the overall business objectives of the organization.