Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics

Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics Have you ever wondered what led Netflix to invest around $50 million for each season of the ‘House of Cards?’ Or how Chennai Express broke the Box Office collection record in 2013? The answer to all these is advanced data analytics. The media industry […]

What Will 2018 Hold For Media Broadcasters?

What Will 2018 Hold For Media Broadcasters? 2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following: Dawn of the OTT Era Industry reports reveal that an average Indian consumes 8.5 hours […]