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The Tube Goes Personal- My Television, My Time, My Way

The Tube Goes Personal- My Television, My Time, My Way

The Tube Goes Personal

It was just another lazy Saturday noon at 41, Manchester lane for the Smiths. Everyone in the family was busy with their routine weekend affairs. Jenny was busy with her preparations for the dinner they were hosting for their family friends and was hoping to get a helping hand from her teenage kids Amber and Alex. She exclaimed looking at her teenage son, Alex “God knows what these kids to up to! They are always hooked to their mobile phones and iPads.”  It was half past seven and Alex was still completely engrossed in his tablet, watching something with rapt attention. Out of sheer curiosity and a bit of anger, Jenny took a peak into Alex’s screen trying to figure what he was glued to.

What Alex shared was a revelation for his mother. He explained how he can catch up on his favorite TV series on his smart phone or a tablet as and when he gets time. The very thought of watching her favorite shows without having to fight for the remote made Jenny smile, and she was super excited to learn that she can enjoy all of her sops simply by downloading an app on her mobile.

A global research suggests that an adult-internet user spends almost 20 hours per week online – consuming media. Interestingly, for the first time ever, Britons will spend around GBP 1.31 billion on video streaming subscriptions and film/TV downloads in 2016, more than on buying and renting DVDs.

My Television, My Way:  Happy Viewers

Television has been constantly reinventing itself and today, it has transformed itself from an idiot box to a smart device offering a personalized experience.  There were times when watching television was a family affair but with growing options, reach and changing preferences, there is a major change in content consumption patterns. While the previous generations fret over missing an episode, the modern viewer is consuming content in a whole new way.

OTT services providers like Netflix, Hulu, Amazon , beIN Connect etc. are now offering subscription based services to consumers on one end and are investing on sourcing content. Netflix has even taken a step forward by entering into production of content.

Cord cutting (the term used for viewers cancelling their television subscription services for alternate content sources) is now catching up with millennials around the world. As a viewer, on-demand TV gives them a choice to watch the content they like anytime, anywhere and on any device.

Getting Heard:  A Marketer’s Delight    

OTT, SVOD, Mobile TV are a fantastic medium for marketers to reach out their audience. Not only does it offer targeted advertising options but it offers meaningful insights for marketers to analyze and optimize their campaigns.  The result is impactful campaigns, reduced media spill and improved ROI.

Feed the Appetite: Content for the Consumers

With this trend shift, the industry is more focused on creating content to cater to the diverse set of viewers. While creating new content is important, re-purposing old content to make it accessible is also equally important. Digitization and management of old content in various formats is necessary for the survival of the heritage. Because, the new generation may not have read the works of Jane Austen, but chances are they would not have missed ‘Emma Approved’, the web-series based on her popular novel Emma.

The Comeback of the Vinyl Records,Thanks to Digital Archiving

The Comeback of the Vinyl Records,Thanks to Digital Archiving

As sunshine peeped through the window today morning, Larry smiled. A long lost smile for the 70-year old gentleman, whose children have moved to greener pastures to pursue their dreams. What remains now is eternal wait – wait for Christmas and Easter holidays, when his big mansion turns to a home.

However, today’s sunshine has a different story to share. Story of a different comeback is waiting for Larry. No, not of his children. But of his passion. Today is Saturday. And Larry is excited to watch Vinyl, which will be aired on television in sometime.

A series that made Larry nostalgic and excited like a child simultaneously. That made him travel back 40 years. And he suddenly started living it all in flashback.

A banker in the prime of youth, Larry was passionate about music. Every day, before numbers and finances took control of his day, he had 30 minutes for himself. 30-minutes of absolute bliss, when, as sunshine peeped through the window, he would close his eyes enjoying Earl Grey tea as Beethoven played in his record player. Those 30-minutes of uninterrupted solitude.

Then one day, the record player broke. Leaving him with “can’t be repaired” from technicians and thousands of favorite vinyl records. And a void that his family failed to understand. Except his grandson Alan.

Alan was browsing through Larry’s collection of records one afternoon and was intrigued by his rare collection. His excitement was answered by a proud smile from Larry. And the 70-year old found camaraderie in his teenage grandson.

It was Alan who gave him the idea to digitize his collection. “It’s easy Grandpa, they’ll just convert it and give it in a USB for storage. And then you can listen to your collection anytime you want, from anywhere,” Alan said.

Alan’s easy solution seemed like a dream come true. Couple of store visits later, he realized his records can be converted to high-resolution audio files, and he can carry them anywhere. The age of technology, he smiled to himself. Who knew he can enjoy the authentic sound of vinyl, with all its warmth and smoothness, anytime and anywhere with digital convenience.

 As Larry savored his morning tea, the sunshine made him happy. His plan for the day is already made. His favorite show on television, a date with the past, and then he would head to the store to get the means to digitize his prized collection.

And then, his 40-year old morning routine would resume. Thanks to digital archiving!

It is indeed a bright sunny Saturday morning!

MediaGuru Wins APAC Stevie Award For Innovation in Digitization

MediaGuru Wins APAC Stevie Award For Innovation in Digitization

We are pleased to share that we have won the bronze Stevie® award for Innovative Services In Audiovisual Digitization in the category “Excellence in Innovation in Technology Industries.”

The Asia-Pacific Stevie Awards are the only business awards program to recognize achievement in innovation in 22 nations of the Asia-Pacific region. More than 600 nominations from organizations across the Asia-Pacific region were considered this year in various categories. Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 50 executives around the world acting as jury.

With over a decade of experience in delivering media services globally, MediaGuru has gained specialization in providing content digitization, media asset management and technology solutions to broadcasters and media organizations.

Details about the Asia-Pacific Stevie Awards and the list of other Stevie Award winners are available at http://Asia.Stevieawards.com.

 

What Happens in Vegas Comes to the Television near You!

What Happens in Vegas Comes to the Television near You!

Vegas lights up to host the NAB Show 2016. As the industry gears up to catch the latest in the show, we bring you the top four driving forces for broadcasters in 2016.

Your Favorite Content Anytime, Anywhere

How many times have you watched all the seasons of F.R.I.E.N.D.S. till date? Or played those quizzes circulating on Facebook that determines which F.R.I.E.N.D.S. character do you resemble?

In the age of digitization, the eternal wait for when your favorite season would be telecasted on TV is over. Now, content can be accessed at the drop of a hat. Today, digital asset management has made it possible to archive, access, share and distribute content to the viewers on the platform of their choice, anytime and anywhere.

As DAM/ MAM (Digital Asset Management/Media Asset Management) vendors bring the yesteryears closer to you, watch out how they innovate to make content inter-operable between systems and broadcast workflows.

Video Digitization

Headphones plugged in, eyes glued to phone screen – a common sight at any public transport, right? While our older generation complains that we are becoming unsocial, watching videos in free time has become a routine. No time to go for a movie – watch a short film instead!

With digital archiving around the corner, we don’t miss any episode of our favorite programs? Over the top (OTT) technology ensures our favorite program gets recorded while we are busy. Video-on-demand brings entertainment to our living room at our will.

As content producers move from making two hour movies to 20-minutes short films, the industry gears up for the next big change. New innovations around interactive TV technology, cloud based media resource planning and video digitization is something to look out for at the NAB Show 2016.

World of Mobile Apps

From networking on social media to playing games, from ordering grocery to keeping a tab of finances, our daily life is ruled by various apps. Be it making travel plans, getting news across as and when it happens, sharing photos, messaging, playing games, or even measuring our steps and daily calories – apps influence almost all our daily activities.

With drones capturing videos, monitoring crops, and flying quadcopters, mobile app developers are setting new standards every day. The NAB Show 2016 promises to introduce a host of new apps to drive engagement with functionality-rich experiences for the broadcast industry.

Merger of Real and Reel Life

You don’t miss a single movie of your favorite star, read all his interviews, listened to all his shows, and follow him on social media. Wouldn’t it be great if you could meet and click a selfie with him? Or attend one of his live shows?

As reel life spills over real life, consumers are looking at extending their digital experience to real life experience. With 3D, 4D and 7D technology already popular, industry is moving from watching a movie to living it with 4DX technology, where viewers live the experience with environmental effects.

How the industry players continue to innovate to provide immersive cinematic experience to consumers is something to watch out for this year.

If you are headed to the NAB show in Las Vegas and would like to meet our experts, drop a line to marketing@mediaguru.com

Watching the 70’s Top of the Chart Movies on a 4K OLED Television

Watching the 70’s Top of the Chart Movies on a 4K OLED Television

Watch your yesteryears come to life!

How would you feel if on a lazy Sunday afternoon, the great white shark from the Jaws (1975) suddenly comes to life in your living room? Or, if you could trade a session of Star Wars on PS4 with your child for the movie?
The movies we grew up on, which made us believe in another world from another time and space are threatened. Yes, just like the genetically engineered dinosaurs that we flock to watch in theaters, our next generation would perhaps never know the excitement of watching Star Wars on screen. To them, perhaps Star Wars would be synonymous to a game you play on the play station.

How would you feel if you can gift your childhood to your child?
With the age of digitization, it is possible. As film historians struggle to save a century of history, they believe that the current state of film restoration in high quality and clarity of 4K resolution is setting a new aesthetic standard.

The rise of digital restoration has been recent. Lee Kline, technical director for The Criterion Collection , says, “We can finally call these restorations. That’s because 4K digital scanning of source material, preferably but not always old film negatives, comes close to the same image quality as traditional 35-millimeter film prints. And it is twice that of the previous (and still prevalent) high standard for digital restorations, 2K.”
Interestingly, digital archiving comes at a time when people are willing to consume good content – be it old films or videos across devices, and are ready to pay for the experience.
4K Organic Light Emitting Diode (OLED) television gives the viewers that experience. With a resolution of around 8,294,400 pixels or 4K progressive, 4K OLED TVs accurately render colors and provides super sharp images that almost border on life like.

So while film historians restore and preserve the digital assets from various factors like moisture, heat, and natural calamities, go ahead, grab a tub of popcorn and watch your childhood come alive in a 4K OLED television.
You can thank the digital asset managers later!