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10 Web Series You Must Watch

10 Web Series You Must Watch

Thanks to cheap data plans, quality content, and competitive marketing, web series is officially thriving in India. Gone are those days when family members used to flock together to watch a series on television, and missing an episode meant taking updates from others.

Recent surveys also underline the preference for online content. A survey conducted by Chrome Data Analysis & Media[1] unveils that 44% prefers watching exclusive online content. An Ofcom[2] report suggests broadcast TV viewership by 4 – 24-year-olds fell 33% between 2010 and 2016.

A survey by the Diffusion Group (TDG)[3] reveals that SVOD services are more popular among 18-24-year-olds. Though 57% of those surveyed chose traditional pay-tv over SVOD, around 66% 18-24-year-olds and 54% 25-34-year-olds prefer SVOD services.

The disinterest in traditional television among the youth has led to the rise of on-demand services like Amazon, Netflix and Hulu to name a few. The freedom to choose what, when, and where (in which device) to watch for a fraction of the cost of most cable subscriptions is one of the primary reason for the rise of over-the-top (OTT) content providers. The high rate of mobile and wireless broadband penetration also contributes to the rise.

With so many web series across various OTT service providers, choosing a host of ‘must watch’ is difficult. To make the task easier, we list the most popular digital original television shows based on audience demand across India:

1. 13 Reasons Why (Netflix): Produced by July Moon Productions, 13 Reasons Why is an American mystery teen drama web television series. The series revolves around Clay Jensen, a high school student, and his romantic interest Hannah Baker, who commits suicide after a series of traumatic and demoralizing circumstances

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Pic Credit: Netflix

2. House of Cards (Netflix): Based on a novel by Michael Dobbs, House of Cards is an American political thriller. First aired on February 1, 2013, the final season of the web series with six episodes will be released in 2018.

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Pic Credit: Netflix

3. Inside Edge (Amazon Prime): Based on Mumbai Mavericks, a fictional T20 cricket team, Inside Edge captures the world of cricket and entertainment. First aired on July 10, 2017, the Indian-American web television series follows the twists and turns in the lives of powerful characters.

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Pic Credit: Amazon Prime

4. Bose: Dead/Alive (AltBalaji): Spread over 9 episodes of 20 minutes each, the series is a well-researched story of Netaji Subhas Chandra Bose and his allegedly mysterious death.

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Pic Credit: AltBalaji

5. Pitchers (TVF Play): Launched in 2015, Pitchers features in the IMDB’s Top 250 TV Series List. It traces the lives of four young professionals who quit their jobs to venture out into the wild entrepreneurial world.

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Pic Credit: TVF

6. Baked (ScoopWhoop): Produced by ScoopWhoop Talkies and Pechkas Pictures, Baked is an account of the misadventures of three university flatmates who decide to start a midnight food delivery service.

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Pic Credit: ScoopWhoop

7. Life Sahi Hai (Luv Films): Revolving around four guys, the sitcom explores the hilariously challenging situations they land themselves in every time they deal with their bosses, girlfriends, or each other. Living independently for the first time, they realize that their new-found freedom doesn’t come for free. The first season of the web series aired in 2016, and the second season in 2018.

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Pic Credit: LuvFilms

8. Stranger Things (Netflix): First aired on July 16, 2016 Stranger Things, set in the fictional town of Hawkins, focuses on the investigation into the disappearance of a young boy amid supernatural events.

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Pic Credit: Netflix

9. Sense8 (Netflix): The American web fiction drama traces the story of eight strangers from different parts of the world. These strangers suddenly get linked mentally and emotionally. The series explores subjects like politics, identity, sexuality, gender, and religion.

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Pic Credit: Netflix

10. Man’s World (Yash Raj Films): A ‘what if’ series, Man’s World traces the journey of a man walking in women’s shoes, in their world. The series, which portrays what if women treat men the way men treat them, is a comedy with an underlying social message.

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Pic Credit:YRF

Sources:

https://www.statista.com/statistics/739033/india-most-in-demand-digital-original-tv-shows/

[1] https://tvnews4u.com/70-watches-web-series-night-study-chrome-data-web-series-consumption/

[2] https://www.ibc.org/consumption/engaging-audiences-the-death-of-linear-television/2660.article

[3] https://www.marketingcharts.com/television/pay-tv-and-cord-cutting-79072

5G – The Next Generation Network Is Here

5G – The Next Generation Network Is Here

Pace is the pin-up word in today’s world. Everything should be speedy, efficient, clear with minimum latency time. And it won’t be inappropriate to say that 5G or 5th Generation best represents that. 5G, the much anticipated future network aims at higher capacity communication network which is faster, denser and provides ultra-high-definition output. In short, better implementation of the Internet of Things.

Going by the predictions, there would be 550 million 5G subscriptions by 2022 and 10% of the world population would be covered by 5G networks. 1

5G in Television and Media

Who can deny the impact 4G has made on media and broadcasting industry? It became the trigger point of television’s changing landscape where it brought television viewing from a television set or our computers to individual mobile interface. It paved the way for huge consumption of mobile videos and helped expand the market for everything be it films, music, news, television shows, or any other form of video content.

5G network aims to surpass 4G standards manifolds in terms of data bandwidth, frequency, technology supremacy, high-quality streaming and reduced network congestion.

  • Disruptions Foreseen in Broadcast Industry

While 5G will provide us world class viewing experience, it could also open the door for some serious industry disruption.

  • Innovative Content

Content consumption will bear a major impact due to huge technical improvements in terms of speed and quality. Consumers will enjoy huge improvements with a significant decrease in download and upload speeds.

Almost zero latency is surely going to feed the impatient DNA of the viewers’. This will also help narrow the gap between quality and speed and live streaming of content and virtual reality content will see an uprise in the market forcing its creators for more innovative, original and creative content.

  • Value Chain Effects

The Internet has made ‘Content its King’ keeping major profit margins towards the content innovators. The onset of 5G is predicted to divert the route towards distributors forcing content providers to pay more for efficient streaming of their content.

  • Consumption Effects

Streaming content has been a winner to date with low costs and inferior technology being the key reasons. 5G bringing a major change in download speed bringing it down to microseconds will make downloaded content more feasible and popular in coming times.2

Challenges

But there are two sides to a coin. On one hand, it provides an ideal environment for television broadcast with its top class features like enhanced network speed and technology advancements, it also hints at becoming a threat to the standard ways with which we have watched content until now through cable, satellite, IPTV and broadcast providers, market of which is approximately $500 billion. 3

Some of the challenges 5G would bring in are :

  • Out of the box, content has to be offered to leverage the huge shift from contemporary to mobility.
  • Data rates would be something to watch out for as all advancements lead to increase in costs.
  • Stability and consistency will play a major role in the network’s success keeping in mind the continuous increase in the number of users.
  • The efficiency of end-to-end providence will determine the real-time feasibility of 5G network.
  • Huge investments would be required to upgrade the technology and meet 5G standards.

The Future

It is too soon to comment or anticipate the future of 5G Network. If we look backward, each generation which has come up has aimed at fixing flaws of its predecessors. First mobile network in 1980’s was followed by GSM in 1990. 3G arrived at the onset of the century and LTE rolled out in 2010. 4G was introduced to make consuming data a less unpleasant experience. The work is still in progress and if we go by statistics, 4G is yet to be even launched in various parts of the country.

But the trail seems to break here. It seems difficult to think of any major challenge we can put across 5G which is worth such huge infrastructural investments and changes. Right now, 5G is only a concept whose standards have yet to be established. It is likely to take few years to finalize the whole 5G structure. The foundations are being laid with lots of funding coming from EU, South Korea, US, and the UK to build up 5G research facility.

The momentum is surely building up. A super-fast, super-efficient wireless network is all set to make its mark in the media world by 2020.  It promises to provide us the ability to watch television content over a 5G network connection rather than fixed broadband, cable or satellite in its best form. In fact, the conjunction of speed and technological advancements can create an ideal environment for the television market.

The industry knows what it wants. Internet of things, telehealth systems, smart city infrastructure are some of the features set to figure in 5G thinking. What finally forms a part of 5G spectrum, only coming years would tell. 4

News in the Digital Era: Tips for Broadcasters

News in the Digital Era: Tips for Broadcasters

Do you prefer reading news on social media? If your answer is yes, you belong among 51%[1]  of the population who prefer so. Research by Reuters Institute reveals that 64% of the population between the age group of 18-24 rely on online media for information.

Which makes us wonder – is digitization transforming the way viewers consume content? As the F.O.M.O. and the favor of personalization over objectivity give rise to social media and aggregators like ‘In Shorts,’ ‘Feedly,’ and ‘Digg Reader,’ do traditional media need to change their broadcast/distribution strategy to retain the audience?

In an age where what goes ‘viral’ sells, here are some tips to utilize the power of digital media to capture the audience.

Intriguing Storytelling: While the information remains the same, how the broadcaster presents it is what pulls and retains the audience in the ‘mobile first’ world. With the same story available across multiple platforms, readers look for a unique perspective, and perhaps, an intriguing way to share the same news. To retain the audience, storytelling has to change – it has to be short, visual, timely, and hyper-relevant.

‘Snackable’ Content: According to Forbes[2], adding infographic is a sure shot way to boost news traffic, as 90 percent of what we remember is based on visual impact. Short-form videos play a vital role in capturing the viewer’s attention for a longer time, thereby driving user engagement and revenue.

Explainer Videos: With the information overload that comes with the Internet, an average person is attacked by the equivalent of 174 newspapers of data a day. Explainer videos are a great way to cut through the information overload. Focusing on the facts, explainer videos often have only subtitles without any sound highlighting the crux, which usually works well for breaking news.

Focus on Soft News: Humans are primarily driven by emotions. Therefore, viewers tend to connect more with the soft news that has a strong emotional element. A simple story presented objectively with an emotional perspective works better for news broadcasters.

Choosing the Right Distribution Platform: With offsite news video consumption growing fast, broadcasters need to focus on the distribution channel to ensure maximum reach. For example, videos uploaded to Facebook or shared on Twitter get more views than those uploaded on the website. Therefore, sharing the breaking news on social media, and do a follow-up story with detailed analysis and context for the website will have more viewers than uploading a detailed video on the website.

Going Live: Thanks to the video appeal, user engagement, ‘in the moment’ value, and instant feedback, live video has become an interesting trend in the broadcast industry. With Facebook Live, Snapchat, YouTube, and Periscope allowing wider reach, media houses are competing to bring interesting and valuable live videos to their customers.

Having Defined Goals: Not all content is created with the same purpose. While the cyberspace is flooded with news and videos, each trying to carve a niche and attract the audience, a broadcaster needs to have defined goals like monetization, engagement, or brand extension before generating the content. It is important to have a strategy in place, which the broadcasters should review and refer to at regular intervals.

Creating Video Community: Media houses are increasingly turning to platforms like Talenthouse, Tongal, and Zooppa to have new video content that explains key issues simplifying business/hard language. Creating video community is a great way to crowdsource ideas in thousands, connect with the audience and empower them, and create a loyal viewers’ community.

Having Ready-made Templates: News, if not communicated as soon as it breaks, become stale. Therefore, it is important not to waste time in deciding the ideal content format or creating videos from scratch. Having templates for various kind of news across different platforms enable quick packaging and sharing of videos and news, thereby helping broadcasters share information as soon as it happens.

As broadcasters embrace the new digital world and make their presence more prominent across online platforms, it is important to have a right strategy to ensure increased engagement with the audience.