Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics
Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics Have you ever wondered what led Netflix to invest around $50 million for each season of the ‘House of Cards?’ Or how Chennai Express broke the Box Office collection record in 2013? The answer to all these is advanced data analytics. The media industry […]
Top 4 Challenges Faced By OTT Players In India
Top 4 Challenges Faced By OTT Players In India McKinsey reports that globally about 2.5 billion less-than-25-years-old digital customers spend 315 minutes daily on an average online. Keeping up with the trend, OTT subscribers in India is also witnessing a growing trend. According to a report by Ernst & Young, India had 250 million video […]
10 Web Series You Must Watch
10 Web Series You Must Watch Thanks to cheap data plans, quality content, and competitive marketing, web series is officially thriving in India. Gone are those days when family members used to flock together to watch a series on television, and missing an episode meant taking updates from others. Recent surveys also underline the preference […]
What Will 2018 Hold For Media Broadcasters?
What Will 2018 Hold For Media Broadcasters? 2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following: Dawn of the OTT Era Industry reports reveal that an average Indian consumes 8.5 hours […]
State Of OTT (Over The Top Television) In India
State Of OTT (Over The Top Television) In India OTT or Over the Top Services has taken the broadcasting industry by storm and given a new dimension to watching content. There is a plethora of video content reaching consumers directly via internet bypassing traditional controllers or distributors. In US, 57% of Wi-Fi households have OTT […]
Are People Still Watching Movies On Cinema Screens?
Are People Still Watching Movies On Cinema Screens? No matter how many screens we add up, the charm of the cinema screens is still not slowing down. Driven by the growing audience, increased number of screens, and disruptive technology film industry continues to expand the world over. A recent research by Research and Markets 1 […]
7 Common Mistakes To Avoid While Digitizing Your Content
7 Common Mistakes To Avoid While Digitizing Your Content Attributing to the loss of valuable content and the burgeoning demand for good content by today’s digital consumer, media organizations and content owners have been investing in digitization and archiving of content. Digitization of legacy content is not just about converting analog into digital, but a […]
OTT: The Way Ahead
OTT: The Way Ahead Over-the-top content (OTT) service providers like Hulu, Netflix, and Amazon are showing massive uptake by consumers who want to view content as per their choice of time and platform. According to Juniper Research titled Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019, OTT subscription is forecasted to […]
6 Key Broadcast Industry Trends To Watch Out For In 2017
6 Key Broadcast Industry Trends To Watch Out For In 2017 With seemingly disparate events like mobile operators providing seamless unlimited data access to its consumers, entertainment shifting from television to video on demand, and web series gaining popularity over traditional content – 2016 witnessed some major shifts in the broadcast and media industry. A […]
The Tube Goes Personal- My Television, My Time, My Way
The Tube Goes Personal- My Television, My Time, My Way The Tube Goes Personal It was just another lazy Saturday noon at 41, Manchester lane for the Smiths. Everyone in the family was busy with their routine weekend affairs. Jenny was busy with her preparations for the dinner they were hosting for their family friends […]