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Six Ways Broadcasters & Media Organizations are Leveraging Big Data Analytics

Six Ways Broadcasters & Media Organizations are Leveraging Big Data Analytics

Have you ever wondered what led Netflix to invest around $50 million for each season of the ‘House of Cards?’ Or how Chennai Express broke the Box Office collection record in 2013? The answer to all these is advanced data analytics.

The media industry is increasingly leveraging analytics to predict audience sentiment, woo the new audience, and retain the existing audience. Be it OTT media service providers like Netflix or Amazon prime, or the film and music industry; marketers are using advanced analytics and machine learning to generate a pull for their content.

As technology, social media, and analytics become available to the media industry to leverage the power on the Internet; we look at six ways in which media and entertainment industry is using the power of analytics:

Generating targeted content

Data-driven decisions are the future of media and entertainment industry. With the huge amount of data available for analysis to draw inferences, predict customer preference, and decide on what will work – the industry is no more dependent on intuition to make a series or a film work. For example, Netflix claimed that while they invested on the series House of Cards, they already knew it would be a hit – thanks to the viewership data that helped them analysis viewers’ habits over many millions of show views.

Optimizing scheduling of content

Big data gives the power to media houses to collect data from diverse sources and understand customer preference – be it the type of content, the time, or the device used. Using advanced analytics, they can then optimize the scheduling of content. For example, on a local holiday, broadcasters can stream popular movies, or more home-oriented content during afternoons.

Optimized scheduling is not only limited to general analysis, but a more detailed prediction based on browsing history, weather conditions, or time of the day.

Relevant recommendations

Considering the massive amount of data that the media and entertainment companies generate daily, analyzing it to gain insights into the popular genres or preferred time is not an easy task. However, if appropriately interpreted with a good recommendation engine, the data can increase user engagement manifold by providing an effective recommendation.

Media and entertainment companies are increasingly using machine learning and advanced analytics tools to analyze viewership data in real-time and provide relevant recommendations to the audience.

Targeted advertising

Thanks to big data, analysts have a better understanding of the consumption behavior across multiple platforms. With advanced segmentation and complete customer views, companies can micro segment customer to personalize ads. Targeted ads will ensure that the right people view the right ads, increasing the click-through rate, thereby increasing conversion rates and ROI.

Retaining and wooing viewers

Data gives insight into why viewers subscribe or unsubscribe to a channel. Media and entertainment companies can use the viewership data to device the best product and promotional strategies to attract new viewership and prevent churn of existing viewers.

Finding newer sources of revenue

Considering the ever-changing equation of customer preference and new technology, it is essential for media and entertainment companies to explore new sources of income continually. Advanced analytics can help companies do that – identify additional sources of revenue apart from advertising or partnerships. For example, companies can create a proprietary platform using their exclusive data and earn revenue from advanced advertising.

While the media and broadcast industry has always primarily relied on data in the form of ratings, viewership, TRPs, etc. to measure success, advanced analytics has taken it a step further. By analyzing real-time data from multiple sources, predictive analytics is now not only helping them measure success but also strategize future.

7 Document Management Trends to Watch Out For

7 Document Management Trends to Watch Out For

Businesses world over are undergoing a digital transformation and organizations are investing in tools, technology and processes to go paperless by converting their documents to digital formats. These documents may be forms, invoices, letters books, journals, photos, maps, manuscripts, office records or other printed materials.

Apart from being eco-friendly, the benefits of going digital are many, ranging from instant access, distribution and longevity to reduced cost of storage and more. As the world goes digital, let us look at some of the key document management trends that are shaping in the future:

Cloud-Based Document Management

With cloud storage being around for quite some years now, the initial hesitation has given way to adoption. The ease of accessibility and scalability has fueled the adoption of cloud storage for document management. Cloud storage ensures availability of documents on the go – without the need of being within a closed network.

Social Integration

Digital record managers are integrating social media technology into document management, making collaboration, storage, organization, and revision of the files a seamless task. Integration with social media also has the advantage of sharing documents in varied formats across various platforms for a wide range of audience.

Artificial Intelligence

With artificial intelligence gaining popularity, document management will witness new search capabilities in the coming year. AI will make search simpler with the right keywords and voice search, allowing professionals to focus on their work rather than spending time searching for the documents that they need.

Robotic Process Automation

Robotic process automation is gradually gaining popularity to avoid mundane tasks and focus on tasks that create value. In the coming years, software “robots” will automate labor-intensive repetitive activities that are prone to errors. RPA will see more adoption for document sorting, classification, automating routine operations, and integrating unstructured data like emails, forms, photos, and files.

Mobile Access

With the changing structure of the workplace environment, as more employees are working remotely, accessibility of documents from a wide variety of devices has become a necessity. As the world becomes a global village, workers need to be able to access the documents from devices including smartphones and tablets and work on them efficiently.

As mobile usage continues to grow, document accessibility is not the only requirement for the professionals who are always on-the-go, document management software also needs to be user-friendly to provide a seamless experience.

Collaboration

As geographical boundaries deem to exist, professionals are no longer dependent on face-to-face interaction. While working on emails already exists, it can be cumbersome and confusing. Collaboration and project management tools has been around and it is now becoming a part of mainstream platforms, which will make document management easier.

Coming years will see document managers collaborating online within a single social space in real-time which will make working on and managing multiple projects faster irrespective of the geographical location of the professionals.

Scalable Solutions

Scalability is a necessary criterion to keep up with the growing volume of documents. Modern Document Management Solutions will not only have the capability to let employees collaborate and edit on a single platform but will also enable the clients to scale up with the growing number of users, storage requirement, multiple locations or the volume of documents. Cloud based solutions will have an edge as they’d be able to offer pay-per-user or pay-as-per-storage pricing models.

Cloud computing, collaboration, and the proliferation of mobile devices are making lives easier for document management professionals. Coming years will continue to see the growth and mass adoption of technology giving birth to integrated, user-friendly solutions, blurring the physical space issues.

5 Technology Innovations in the 2018 FIFA World Cup

5 Technology Innovations in the 2018 FIFA World Cup

FIFA World Cup has always been the center of introducing new technologies when it comes to sports broadcasting. For example, 2014 saw technologies like vanishing spray, goal-line technology, and mind-controlled robotic suit in action.

As 2018 FIFA World Cup kicks off, we look at the five technology innovations that will be used for the first time in the most significant soccer competition of the world.

1. Video Assistant Referee (VAR)

With the International Football Association Board approving VAR in March 2018, Russia is witnessing the first World Cup using video technology as an additional tool for referees. FIFA has deployed VAR at all the matches, where a dedicated team with a lead VAR and three assistant VARs is located at the Moscow International Broadcast Centre.

According to FIFA, VAR is used as an additional tool to “correct clear and obvious errors and missed incidents in clearly defined match-changing decisions.” 33 broadcast cameras and two dedicated offside cameras are transmitting feeds directly to the VOR using optical fiber – eight of which are in super-slow motion and four in ultra-slow motion. VARs can also speak to the referees on the ground using a fiber-based radio system.

2. Electronic Performance and Tracking System (EPTS)

In 2018 World Cup, the coaches of all the 32 playing teams have access to a tablet-based system to track the statistics and real-time video footage of the players. Based on wearable technology, EPTS is a camera-based system that captures data via two optical tracking cameras on the main stand and selected tactical cameras.

EPTS is considered as the second significant innovation for FIFA after VAR. Each team has three tablets – one each for the analyst on the bench, in the stand, and the medical team. The system will also provide statistics around player positioning, passing, speed, and tackles, and match footages with a maximum of 30-seconds delay.

3. Adidas Telstar Ball

For the first time in the history of FIFA, Adidas, the official manufacturer of the World Cup match ball since 1970, has introduced NFC chip in the ball. Telstar 18 – the ball used for World Cup 2018, includes a Near Field Communication (NFC) chip apart from a new carcass and panel design. The chip allows the ball to communicate with a smartphone. Adidas claims that the new model will dramatically improve the performance durability of the ball.

4. Virtual Reality (VR) and 4K UHD Video

4K UHD videos that were tested in 2014 Brazil World Cup is made available to the broadcasters in 2018 Russia World Cup. BBC has confirmed that 4K streams of the match are available on BBC iPlayer on a first-come-first-served basis.

BBC has also made a VR feed available via its VR application to give the viewers a feeling of watching the match from a private box at the stadium.

5. 5G Services

Though yet to be available commercially, the 2018 World Cup is a testing ground for the 5G services for the network providers. Ericsson and MTS have confirmed to install 5G-capable radio equipment covering cover fan zones, stadiums, transportation hubs, and famous landmarks across more than 40 sites in seven of the 11 host cities.

Additionally, Megafon and TMS – the official communications partner, is holding trials of the 5G network across cities during the event.

While the players play on the ground, sports broadcasters are busy competing for innovations off the field to make the experience more real-time and competition more transparent. But for now, enjoy the game!

 

Leveraging Artificial Intelligence in Digitization

Leveraging Artificial Intelligence in Digitization

Digitization is a necessity today – both for restoring and making it searchable. Be it physical libraries or digital media, media organizations and content owners are investing in digitization and archiving of legacy content. Organizations often spend hours in recreating or searching for content that already exists. Aged and untreated content, discounting metadata, and not choosing the right storage solution often takes a hit on the broadcasters.

While you’re oblivious, artificial intelligence (AI) is changing this scenario. Think of personalized playlists on YouTube or Spotify or recommendations on Netflix and Amazon Prime; broadcasters are using AI to curate a selection of tailormade content.

Few weeks after Donald Trump was elected, the Internet Archive’s TV News Archive aggregated more than 520 hours of televised Trump speeches, debates, interviews, and other broadcasts way back from 2009. Thanks to the Trump Archive, the footage doesn’t get lost in the crowd of news giving journalists, scholars and citizens a chance can track and analyze Trump’s statements on public policy issues.

Netflix claims to save about US$1bn annually due to AI technology’s ability to automate workflows and reduce customer churn.

After Wimbledon 2017, IBM Watson used a cognitive algorithm to produce highlight reels of what it believed were the best shots of the tournament. By automatically analyzing audio and video from the footage to identify highlight worthy shots and points, artificial intelligence saved hundreds of manhours of editors.

Here are five ways in which artificial intelligence is revolutionizing the way we archive, process, and store documents and extract information out of it.

Automated processing

Optical character recognition can recognize texts. AI can additionally read, classify, and automate workflows based on that information in minutes. Initially fed with a set of rules, AI uses machine learning to improve its identification and processing capabilities.

Data extraction

Data extraction reaches a whole new level with AI-powered document management system, which can accurately read the information and understand the context.

Document clustering

AI can also group unclassified documents based on topics, which can help organizations understand the documents within a larger context, find resemblances, and draw conclusions that would otherwise be time-consuming or impossible.

Advanced security

Document management system powered by AI can help impose user access. By using secure biometric techniques like facial recognition to identify employees who can access the data, it can prevent unauthorized viewing or alteration of documents.

Data analytics

Cognitive platforms as a service (PaaS) like Microsoft Azure Cognitive Services and IBM Watson apply techniques like predictive analytics, machine learning, and data visualization to analyze the collected data to improve decision making.

The way ahead…

At IBC2017, for the first time, AI was one of the main themes, which speaks loads about its adoption. Recently, a company named Ripcord has patented and built robots to scan and sort a box full of paper from business cards to legal documents and enter the contents into a searchable database in the cloud. As AI adoption across industries is increasing, we can only hope to see better and faster analysis, and improved decision making across the broadcast industry.

5G – The Next Generation Network Is Here

5G – The Next Generation Network Is Here

Pace is the pin-up word in today’s world. Everything should be speedy, efficient, clear with minimum latency time. And it won’t be inappropriate to say that 5G or 5th Generation best represents that. 5G, the much anticipated future network aims at higher capacity communication network which is faster, denser and provides ultra-high-definition output. In short, better implementation of the Internet of Things.

Going by the predictions, there would be 550 million 5G subscriptions by 2022 and 10% of the world population would be covered by 5G networks. 1

5G in Television and Media

Who can deny the impact 4G has made on media and broadcasting industry? It became the trigger point of television’s changing landscape where it brought television viewing from a television set or our computers to individual mobile interface. It paved the way for huge consumption of mobile videos and helped expand the market for everything be it films, music, news, television shows, or any other form of video content.

5G network aims to surpass 4G standards manifolds in terms of data bandwidth, frequency, technology supremacy, high-quality streaming and reduced network congestion.

  • Disruptions Foreseen in Broadcast Industry

While 5G will provide us world class viewing experience, it could also open the door for some serious industry disruption.

  • Innovative Content

Content consumption will bear a major impact due to huge technical improvements in terms of speed and quality. Consumers will enjoy huge improvements with a significant decrease in download and upload speeds.

Almost zero latency is surely going to feed the impatient DNA of the viewers’. This will also help narrow the gap between quality and speed and live streaming of content and virtual reality content will see an uprise in the market forcing its creators for more innovative, original and creative content.

  • Value Chain Effects

The Internet has made ‘Content its King’ keeping major profit margins towards the content innovators. The onset of 5G is predicted to divert the route towards distributors forcing content providers to pay more for efficient streaming of their content.

  • Consumption Effects

Streaming content has been a winner to date with low costs and inferior technology being the key reasons. 5G bringing a major change in download speed bringing it down to microseconds will make downloaded content more feasible and popular in coming times.2

Challenges

But there are two sides to a coin. On one hand, it provides an ideal environment for television broadcast with its top class features like enhanced network speed and technology advancements, it also hints at becoming a threat to the standard ways with which we have watched content until now through cable, satellite, IPTV and broadcast providers, market of which is approximately $500 billion. 3

Some of the challenges 5G would bring in are :

  • Out of the box, content has to be offered to leverage the huge shift from contemporary to mobility.
  • Data rates would be something to watch out for as all advancements lead to increase in costs.
  • Stability and consistency will play a major role in the network’s success keeping in mind the continuous increase in the number of users.
  • The efficiency of end-to-end providence will determine the real-time feasibility of 5G network.
  • Huge investments would be required to upgrade the technology and meet 5G standards.

The Future

It is too soon to comment or anticipate the future of 5G Network. If we look backward, each generation which has come up has aimed at fixing flaws of its predecessors. First mobile network in 1980’s was followed by GSM in 1990. 3G arrived at the onset of the century and LTE rolled out in 2010. 4G was introduced to make consuming data a less unpleasant experience. The work is still in progress and if we go by statistics, 4G is yet to be even launched in various parts of the country.

But the trail seems to break here. It seems difficult to think of any major challenge we can put across 5G which is worth such huge infrastructural investments and changes. Right now, 5G is only a concept whose standards have yet to be established. It is likely to take few years to finalize the whole 5G structure. The foundations are being laid with lots of funding coming from EU, South Korea, US, and the UK to build up 5G research facility.

The momentum is surely building up. A super-fast, super-efficient wireless network is all set to make its mark in the media world by 2020.  It promises to provide us the ability to watch television content over a 5G network connection rather than fixed broadband, cable or satellite in its best form. In fact, the conjunction of speed and technological advancements can create an ideal environment for the television market.

The industry knows what it wants. Internet of things, telehealth systems, smart city infrastructure are some of the features set to figure in 5G thinking. What finally forms a part of 5G spectrum, only coming years would tell. 4

Top six trends that are shaping the future of television

Top six trends that are shaping the future of television

We don’t know how, when and why Television has always been called an Idiot Box world over. On the contrary, it is a smart device which has encapsulated our attention unabashedly over the longest period of time since its inception and the first television service by British Broadcasting Corporation in 1936. Today, even after 80 years, it rules our heart and is still a major source of entertainment and global information.

The television industry in the last few decades has grown extensively and the wave continues. Whether in terms of technology, state-of-the-art looks or content, many key players in a highly competitive market keep up with the pace of development. Advancements in terms of knowledge, exposure, urbanization, increased buying power and a continuous shift in user preferences keep the innovators on their toes to think beyond the edge.

In terms of technology, the end users might think that now the peak has arrived, and there is nothing more that innovators can come up with. But we also agree with the mystic power of human brain who, if one can anticipate the current trends, is surely preparing for something which will take television technology to an altogether another level of viewing.

Some of the trends that are shaping the future of Television include:

  1. Holographic TV

BBC has always been a front-runner as far as anything concerned with TV goes. It has trialed for a technology and content wherein a fairly big size TV is laid flat and simple, old Victorian theatre techniques are used to create 3D images which seem to float in the air.1

Though a Holographic TV is still at its nascent stage the initiation is applaudable.

  1. Data Analytics

The revolution, “Big Data Analytics” aids smart viewership. Early adopters like Netflix have used it extensively to create a niche and specialize in the domain as creative as content production. We hope to see it being widely adopted, more hands-on to optimize produced or acquired content. The steps are simple; behavioral data is collected from various sources, classified and judged to help identify end-user preferences.

  1. Virtual Reality

In terms of technology, Virtual Reality predictably is the next big thing which aims at completely revolutionizing the concept of TV watching. It’s an ever-growing popular culture wherein a consumer after wearing a VR headset can explore virtual, computer-generated worlds. It replicates an environment and simulates user’s real-time presence and allows full interaction. VR, when integrated with TV shows can help a user be a part of that show. Looks a bit far-fetched at the moment, but not too far also. In fact, Director Steven Soderbergh’s new ambitious project Mosaic, an interactive narrative app is a perfect example of this concoction. It is due to release soon where the audience becomes a part of the narration and gets the leverage to decide how the story should unfold. It’s a new way of storytelling and irrespective of its response and real-time success paves way for more such experiments.2

  1. Virtualization

Virtualization creates an ecosystem where independent services can share a common platform. It will surely take some time to realize this completely but cloud-based broadcasting wherein the content is put on public clouds for smooth broadcasting and viewing experience, is fast catching up. In fact, coming years will see major investments in cloud solutions. It does away with huge hardware investments and their maintenance and broadcasters benefit in terms of scalability and high levels of efficiency. They are extremely cost-effective with reduced turnaround time and helps manage viewer demands to a large extent. Predictably, a cloud utility model is surely going to turn Broadcasters into Orchestrators whose job would be to deliver aggregated content. The transition is already on its way. Key players like BBC, Disney/ABC Television have started making the shift as the world moves towards Virtualization. 3

  1. Immersive and Interactive Experience-Augmented Reality

Technologists have always aimed for maximum consumer participation. Tools are being developed to involve our sensory powers to blur the line between the real and digital world thereby making the viewer part of the content. A mid-world is created where 3D and 4D images give the brain a real-time perception and the user feels more involved. 3D audio effects surround sound helps manipulate a sound one hears and provides a more real-time effect. One can easily confuse this with Virtual Reality but Augmented Reality deals more with the real world. It enhances the experience by adding drama to it. And Broadcasters are making hands-on use of it by developing more interactive and engaging shows with maximum audience participation.

Plans to introduce Interactive Advertising by Channel 4 on British TV is one step forward to it where watchers would enjoy the liberty to choose different ads, watch different content or even buy the products instantly.4

  1. Humanoids, AI comes to Television Broadcasting

Robots have always fascinated us since time immemorial. Recently, a real-time robot or a Humanoid, Sophia surfaced on BBC television featuring as a spokesperson on BBC’s Earth TV. It is made of frubber (flesh rubber) and is highly sophisticated. It has a human face and also emulates real-time human emotions. It is not functioning in artificial intelligence. Rather it has scripted answers. One can only anticipate the whole experience of television watching in the future with more such humanoid interactions. 5

On the Whole

Above are some of the trends observed that are going to shape the future of TV. And it doesn’t stop here. The list is ever growing. Technologists and innovators are constantly aiming for utmost consumer participation and keep them more involved and engaged. Broadcasters are trying really hard to absorb new technologies and amalgamating them to give their audiences different forms of experiences thereby entertaining them. The game is actually to play with the human mind and show them something which ups their curiosity level. It is a new age fairy tale times which is illusionary and beautiful and forces one to be a part of those moments.

Are people still watching movies on cinema screens?

Are people still watching movies on cinema screens?

No matter how many screens we add up, the charm of the cinema screens is still not slowing down. Driven by the growing audience, increased number of screens, and disruptive technology film industry continues to expand the world over.

A recent research by Research and Markets 1 indicates that the global movie and entertainment industry is expected to reach an estimated US $139 billion in 2017 with a CAGR of 4.2% over the next five years.

While as per the estimates by the Motion Picture Association of America (MPAA) total worldwide box office rose merely by 1% in 2016 valued at $38.6 billion in ticket sales. North America (USA & Canada) largely dominate box office accounting to $11.4 billion in ticket sales growing by 2% since 2015 as an individual territory. International markets made up 71% of the global box office in 2016 valuing $27.2 billion, compared with 63% a decade ago 2.

Though bets placed on China’s growth did not meet predictions, yet cinema market is still touted to grow at a staggering 11.6% CAGR from US$6.2 billion in 2016 to US$10.7 billion by 2021 3. Domestic films still command 58.33% of the total box office collection in the country where the release of foreign films meets a restricted number. 2016 saw over 92 foreign films released in China, the highest in country’s history. An average 26 new screens a day were added for the theatre-going audiences in 2016, making it a total of 41,179 movie screens, the most in the world 4.

Still holding the spot for top film producing country, India’s box office market valued at US$1.9 billion in 2016. Overall Indian film industry is projected to grow at CAGR of 7.7% over the next five years. The year 2017 would show higher growth results with the worldwide release of Bahubali 2: The Conclusion (2017) and Dangal’s (2016) release in Asian markets. Dangal has become the highest grossing Indian film ever collecting over US$290 million worldwide. Overseas theatrical release from India witnessed 14% growth year-on-year a reflection of cinema produce and export is being appreciated in the global market. Collections from the theatrical release of Dangal in China alone is close to US$191.03 million 5.

Piracy is one of the biggest threat for filmmakers globally coupled with management of talent. Filmmakers are adopting innovative marketing by premiering of movies on OTT, Pay-TV platforms and incorporating digital storage for content security techniques. Technology along with stories will continue to be the key forces to drive the audience to watch films.

You might also be interested in “[Infographic] Filming For Entertainment: How Big Is The Screening?”

Blockchain And Its Impact On Media Industry

Blockchain And Its Impact On Media Industry

As we move towards digitalization, the world of media has also changed significantly. Different roles have been established along the media value chain. For example, artists and authors have become the primary creators of content, while platform providers and aggregators of content are donning the hats of royalty collecting body.

Blockchain technology can disrupt the industry structure further by bypassing content aggregators, platform providers, and royalty collection associations, thereby shifting the market power to copyright owners.

Derived from the Bitcoin, blockchain is ‘a distributed database that maintains a continuously growing list of records, called blocks, secured from tampering and revision. Sealed in the chain, blocks can no longer be changed -preventing further deletion, edition, or replication, thus making it true digital assets.

This technology has the potential to resolve some of the current challenges prevalent in broadcast and media industry with ease. Listed below are some ways in which blockchain can benefit media.

Boost Revenue

Blockchain technology can generate revenues for fragmented content like news, blogs, and photos with micropayment-based pricing models. With targeted media usage that can be directly linked to respective content, budget allocation for advertising and marketing also becomes more targeted.

Centralized Payment

While the technology is still in its nascent stage, revenue distribution can be automated based on predefined smart contracts, thereby making payment transactions cheap and centralized. This can potentially reset pricing, advertising, revenue sharing, and royalty payment processes.

Protecting IP Rights

While digitization has altered content production and distribution, protecting the intellectual property of the content remains a major concern of the industry. Though several brands are charging to access digital content, consumers are looking for similar content elsewhere for free. Blockchain technology connects these brands directly to consumers who compensate them accordingly (and securely) for access to digital content

Ensure Authenticity

Blockchain records the history of every transaction. Therefore, it can be used as a potential application to ensure authenticity and transparency. Social media influencers, authors, videographers, and photographers can use blockchains for provenance and attribution.

The Comeback of the Vinyl Records,Thanks to Digital Archiving

The Comeback of the Vinyl Records,Thanks to Digital Archiving

As sunshine peeped through the window today morning, Larry smiled. A long lost smile for the 70-year old gentleman, whose children have moved to greener pastures to pursue their dreams. What remains now is eternal wait – wait for Christmas and Easter holidays, when his big mansion turns to a home.

However, today’s sunshine has a different story to share. Story of a different comeback is waiting for Larry. No, not of his children. But of his passion. Today is Saturday. And Larry is excited to watch Vinyl, which will be aired on television in sometime.

A series that made Larry nostalgic and excited like a child simultaneously. That made him travel back 40 years. And he suddenly started living it all in flashback.

A banker in the prime of youth, Larry was passionate about music. Every day, before numbers and finances took control of his day, he had 30 minutes for himself. 30-minutes of absolute bliss, when, as sunshine peeped through the window, he would close his eyes enjoying Earl Grey tea as Beethoven played in his record player. Those 30-minutes of uninterrupted solitude.

Then one day, the record player broke. Leaving him with “can’t be repaired” from technicians and thousands of favorite vinyl records. And a void that his family failed to understand. Except his grandson Alan.

Alan was browsing through Larry’s collection of records one afternoon and was intrigued by his rare collection. His excitement was answered by a proud smile from Larry. And the 70-year old found camaraderie in his teenage grandson.

It was Alan who gave him the idea to digitize his collection. “It’s easy Grandpa, they’ll just convert it and give it in a USB for storage. And then you can listen to your collection anytime you want, from anywhere,” Alan said.

Alan’s easy solution seemed like a dream come true. Couple of store visits later, he realized his records can be converted to high-resolution audio files, and he can carry them anywhere. The age of technology, he smiled to himself. Who knew he can enjoy the authentic sound of vinyl, with all its warmth and smoothness, anytime and anywhere with digital convenience.

 As Larry savored his morning tea, the sunshine made him happy. His plan for the day is already made. His favorite show on television, a date with the past, and then he would head to the store to get the means to digitize his prized collection.

And then, his 40-year old morning routine would resume. Thanks to digital archiving!

It is indeed a bright sunny Saturday morning!

What Happens in Vegas Comes to the Television near You!

What Happens in Vegas Comes to the Television near You!

Vegas lights up to host the NAB Show 2016. As the industry gears up to catch the latest in the show, we bring you the top four driving forces for broadcasters in 2016.

Your Favorite Content Anytime, Anywhere

How many times have you watched all the seasons of F.R.I.E.N.D.S. till date? Or played those quizzes circulating on Facebook that determines which F.R.I.E.N.D.S. character do you resemble?

In the age of digitization, the eternal wait for when your favorite season would be telecasted on TV is over. Now, content can be accessed at the drop of a hat. Today, digital asset management has made it possible to archive, access, share and distribute content to the viewers on the platform of their choice, anytime and anywhere.

As DAM/ MAM (Digital Asset Management/Media Asset Management) vendors bring the yesteryears closer to you, watch out how they innovate to make content inter-operable between systems and broadcast workflows.

Video Digitization

Headphones plugged in, eyes glued to phone screen – a common sight at any public transport, right? While our older generation complains that we are becoming unsocial, watching videos in free time has become a routine. No time to go for a movie – watch a short film instead!

With digital archiving around the corner, we don’t miss any episode of our favorite programs? Over the top (OTT) technology ensures our favorite program gets recorded while we are busy. Video-on-demand brings entertainment to our living room at our will.

As content producers move from making two hour movies to 20-minutes short films, the industry gears up for the next big change. New innovations around interactive TV technology, cloud based media resource planning and video digitization is something to look out for at the NAB Show 2016.

World of Mobile Apps

From networking on social media to playing games, from ordering grocery to keeping a tab of finances, our daily life is ruled by various apps. Be it making travel plans, getting news across as and when it happens, sharing photos, messaging, playing games, or even measuring our steps and daily calories – apps influence almost all our daily activities.

With drones capturing videos, monitoring crops, and flying quadcopters, mobile app developers are setting new standards every day. The NAB Show 2016 promises to introduce a host of new apps to drive engagement with functionality-rich experiences for the broadcast industry.

Merger of Real and Reel Life

You don’t miss a single movie of your favorite star, read all his interviews, listened to all his shows, and follow him on social media. Wouldn’t it be great if you could meet and click a selfie with him? Or attend one of his live shows?

As reel life spills over real life, consumers are looking at extending their digital experience to real life experience. With 3D, 4D and 7D technology already popular, industry is moving from watching a movie to living it with 4DX technology, where viewers live the experience with environmental effects.

How the industry players continue to innovate to provide immersive cinematic experience to consumers is something to watch out for this year.

If you are headed to the NAB show in Las Vegas and would like to meet our experts, drop a line to marketing@mediaguru.com