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The Comeback of the Vinyl Records,Thanks to Digital Archiving

The Comeback of the Vinyl Records,Thanks to Digital Archiving

As sunshine peeped through the window today morning, Larry smiled. A long lost smile for the 70-year old gentleman, whose children have moved to greener pastures to pursue their dreams. What remains now is eternal wait – wait for Christmas and Easter holidays, when his big mansion turns to a home.

However, today’s sunshine has a different story to share. Story of a different comeback is waiting for Larry. No, not of his children. But of his passion. Today is Saturday. And Larry is excited to watch Vinyl, which will be aired on television in sometime.

A series that made Larry nostalgic and excited like a child simultaneously. That made him travel back 40 years. And he suddenly started living it all in flashback.

A banker in the prime of youth, Larry was passionate about music. Every day, before numbers and finances took control of his day, he had 30 minutes for himself. 30-minutes of absolute bliss, when, as sunshine peeped through the window, he would close his eyes enjoying Earl Grey tea as Beethoven played in his record player. Those 30-minutes of uninterrupted solitude.

Then one day, the record player broke. Leaving him with “can’t be repaired” from technicians and thousands of favorite vinyl records. And a void that his family failed to understand. Except his grandson Alan.

Alan was browsing through Larry’s collection of records one afternoon and was intrigued by his rare collection. His excitement was answered by a proud smile from Larry. And the 70-year old found camaraderie in his teenage grandson.

It was Alan who gave him the idea to digitize his collection. “It’s easy Grandpa, they’ll just convert it and give it in a USB for storage. And then you can listen to your collection anytime you want, from anywhere,” Alan said.

Alan’s easy solution seemed like a dream come true. Couple of store visits later, he realized his records can be converted to high-resolution audio files, and he can carry them anywhere. The age of technology, he smiled to himself. Who knew he can enjoy the authentic sound of vinyl, with all its warmth and smoothness, anytime and anywhere with digital convenience.

 As Larry savored his morning tea, the sunshine made him happy. His plan for the day is already made. His favorite show on television, a date with the past, and then he would head to the store to get the means to digitize his prized collection.

And then, his 40-year old morning routine would resume. Thanks to digital archiving!

It is indeed a bright sunny Saturday morning!

What Happens in Vegas Comes to the Television near You!

What Happens in Vegas Comes to the Television near You!

Vegas lights up to host the NAB Show 2016. As the industry gears up to catch the latest in the show, we bring you the top four driving forces for broadcasters in 2016.

Your Favorite Content Anytime, Anywhere

How many times have you watched all the seasons of F.R.I.E.N.D.S. till date? Or played those quizzes circulating on Facebook that determines which F.R.I.E.N.D.S. character do you resemble?

In the age of digitization, the eternal wait for when your favorite season would be telecasted on TV is over. Now, content can be accessed at the drop of a hat. Today, digital asset management has made it possible to archive, access, share and distribute content to the viewers on the platform of their choice, anytime and anywhere.

As DAM/ MAM (Digital Asset Management/Media Asset Management) vendors bring the yesteryears closer to you, watch out how they innovate to make content inter-operable between systems and broadcast workflows.

Video Digitization

Headphones plugged in, eyes glued to phone screen – a common sight at any public transport, right? While our older generation complains that we are becoming unsocial, watching videos in free time has become a routine. No time to go for a movie – watch a short film instead!

With digital archiving around the corner, we don’t miss any episode of our favorite programs? Over the top (OTT) technology ensures our favorite program gets recorded while we are busy. Video-on-demand brings entertainment to our living room at our will.

As content producers move from making two hour movies to 20-minutes short films, the industry gears up for the next big change. New innovations around interactive TV technology, cloud based media resource planning and video digitization is something to look out for at the NAB Show 2016.

World of Mobile Apps

From networking on social media to playing games, from ordering grocery to keeping a tab of finances, our daily life is ruled by various apps. Be it making travel plans, getting news across as and when it happens, sharing photos, messaging, playing games, or even measuring our steps and daily calories – apps influence almost all our daily activities.

With drones capturing videos, monitoring crops, and flying quadcopters, mobile app developers are setting new standards every day. The NAB Show 2016 promises to introduce a host of new apps to drive engagement with functionality-rich experiences for the broadcast industry.

Merger of Real and Reel Life

You don’t miss a single movie of your favorite star, read all his interviews, listened to all his shows, and follow him on social media. Wouldn’t it be great if you could meet and click a selfie with him? Or attend one of his live shows?

As reel life spills over real life, consumers are looking at extending their digital experience to real life experience. With 3D, 4D and 7D technology already popular, industry is moving from watching a movie to living it with 4DX technology, where viewers live the experience with environmental effects.

How the industry players continue to innovate to provide immersive cinematic experience to consumers is something to watch out for this year.

If you are headed to the NAB show in Las Vegas and would like to meet our experts, drop a line to marketing@mediaguru.com