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News in the Digital Era: Tips for Broadcasters

News in the Digital Era: Tips for Broadcasters

Do you prefer reading news on social media? If your answer is yes, you belong among 51%[1]  of the population who prefer so. Research by Reuters Institute reveals that 64% of the population between the age group of 18-24 rely on online media for information.

Which makes us wonder – is digitization transforming the way viewers consume content? As the F.O.M.O. and the favor of personalization over objectivity give rise to social media and aggregators like ‘In Shorts,’ ‘Feedly,’ and ‘Digg Reader,’ do traditional media need to change their broadcast/distribution strategy to retain the audience?

In an age where what goes ‘viral’ sells, here are some tips to utilize the power of digital media to capture the audience.

Intriguing Storytelling: While the information remains the same, how the broadcaster presents it is what pulls and retains the audience in the ‘mobile first’ world. With the same story available across multiple platforms, readers look for a unique perspective, and perhaps, an intriguing way to share the same news. To retain the audience, storytelling has to change – it has to be short, visual, timely, and hyper-relevant.

‘Snackable’ Content: According to Forbes[2], adding infographic is a sure shot way to boost news traffic, as 90 percent of what we remember is based on visual impact. Short-form videos play a vital role in capturing the viewer’s attention for a longer time, thereby driving user engagement and revenue.

Explainer Videos: With the information overload that comes with the Internet, an average person is attacked by the equivalent of 174 newspapers of data a day. Explainer videos are a great way to cut through the information overload. Focusing on the facts, explainer videos often have only subtitles without any sound highlighting the crux, which usually works well for breaking news.

Focus on Soft News: Humans are primarily driven by emotions. Therefore, viewers tend to connect more with the soft news that has a strong emotional element. A simple story presented objectively with an emotional perspective works better for news broadcasters.

Choosing the Right Distribution Platform: With offsite news video consumption growing fast, broadcasters need to focus on the distribution channel to ensure maximum reach. For example, videos uploaded to Facebook or shared on Twitter get more views than those uploaded on the website. Therefore, sharing the breaking news on social media, and do a follow-up story with detailed analysis and context for the website will have more viewers than uploading a detailed video on the website.

Going Live: Thanks to the video appeal, user engagement, ‘in the moment’ value, and instant feedback, live video has become an interesting trend in the broadcast industry. With Facebook Live, Snapchat, YouTube, and Periscope allowing wider reach, media houses are competing to bring interesting and valuable live videos to their customers.

Having Defined Goals: Not all content is created with the same purpose. While the cyberspace is flooded with news and videos, each trying to carve a niche and attract the audience, a broadcaster needs to have defined goals like monetization, engagement, or brand extension before generating the content. It is important to have a strategy in place, which the broadcasters should review and refer to at regular intervals.

Creating Video Community: Media houses are increasingly turning to platforms like Talenthouse, Tongal, and Zooppa to have new video content that explains key issues simplifying business/hard language. Creating video community is a great way to crowdsource ideas in thousands, connect with the audience and empower them, and create a loyal viewers’ community.

Having Ready-made Templates: News, if not communicated as soon as it breaks, become stale. Therefore, it is important not to waste time in deciding the ideal content format or creating videos from scratch. Having templates for various kind of news across different platforms enable quick packaging and sharing of videos and news, thereby helping broadcasters share information as soon as it happens.

As broadcasters embrace the new digital world and make their presence more prominent across online platforms, it is important to have a right strategy to ensure increased engagement with the audience.

The Tube Goes Personal- My Television, My Time, My Way

The Tube Goes Personal- My Television, My Time, My Way

The Tube Goes Personal

It was just another lazy Saturday noon at 41, Manchester lane for the Smiths. Everyone in the family was busy with their routine weekend affairs. Jenny was busy with her preparations for the dinner they were hosting for their family friends and was hoping to get a helping hand from her teenage kids Amber and Alex. She exclaimed looking at her teenage son, Alex “God knows what these kids to up to! They are always hooked to their mobile phones and iPads.”  It was half past seven and Alex was still completely engrossed in his tablet, watching something with rapt attention. Out of sheer curiosity and a bit of anger, Jenny took a peak into Alex’s screen trying to figure what he was glued to.

What Alex shared was a revelation for his mother. He explained how he can catch up on his favorite TV series on his smart phone or a tablet as and when he gets time. The very thought of watching her favorite shows without having to fight for the remote made Jenny smile, and she was super excited to learn that she can enjoy all of her sops simply by downloading an app on her mobile.

A global research suggests that an adult-internet user spends almost 20 hours per week online – consuming media. Interestingly, for the first time ever, Britons will spend around GBP 1.31 billion on video streaming subscriptions and film/TV downloads in 2016, more than on buying and renting DVDs.

My Television, My Way:  Happy Viewers

Television has been constantly reinventing itself and today, it has transformed itself from an idiot box to a smart device offering a personalized experience.  There were times when watching television was a family affair but with growing options, reach and changing preferences, there is a major change in content consumption patterns. While the previous generations fret over missing an episode, the modern viewer is consuming content in a whole new way.

OTT services providers like Netflix, Hulu, Amazon , beIN Connect etc. are now offering subscription based services to consumers on one end and are investing on sourcing content. Netflix has even taken a step forward by entering into production of content.

Cord cutting (the term used for viewers cancelling their television subscription services for alternate content sources) is now catching up with millennials around the world. As a viewer, on-demand TV gives them a choice to watch the content they like anytime, anywhere and on any device.

Getting Heard:  A Marketer’s Delight    

OTT, SVOD, Mobile TV are a fantastic medium for marketers to reach out their audience. Not only does it offer targeted advertising options but it offers meaningful insights for marketers to analyze and optimize their campaigns.  The result is impactful campaigns, reduced media spill and improved ROI.

Feed the Appetite: Content for the Consumers

With this trend shift, the industry is more focused on creating content to cater to the diverse set of viewers. While creating new content is important, re-purposing old content to make it accessible is also equally important. Digitization and management of old content in various formats is necessary for the survival of the heritage. Because, the new generation may not have read the works of Jane Austen, but chances are they would not have missed ‘Emma Approved’, the web-series based on her popular novel Emma.

Watching the 70’s Top of the Chart Movies on a 4K OLED Television

Watching the 70’s Top of the Chart Movies on a 4K OLED Television

Watch your yesteryears come to life!

How would you feel if on a lazy Sunday afternoon, the great white shark from the Jaws (1975) suddenly comes to life in your living room? Or, if you could trade a session of Star Wars on PS4 with your child for the movie?
The movies we grew up on, which made us believe in another world from another time and space are threatened. Yes, just like the genetically engineered dinosaurs that we flock to watch in theaters, our next generation would perhaps never know the excitement of watching Star Wars on screen. To them, perhaps Star Wars would be synonymous to a game you play on the play station.

How would you feel if you can gift your childhood to your child?
With the age of digitization, it is possible. As film historians struggle to save a century of history, they believe that the current state of film restoration in high quality and clarity of 4K resolution is setting a new aesthetic standard.

The rise of digital restoration has been recent. Lee Kline, technical director for The Criterion Collection , says, “We can finally call these restorations. That’s because 4K digital scanning of source material, preferably but not always old film negatives, comes close to the same image quality as traditional 35-millimeter film prints. And it is twice that of the previous (and still prevalent) high standard for digital restorations, 2K.”
Interestingly, digital archiving comes at a time when people are willing to consume good content – be it old films or videos across devices, and are ready to pay for the experience.
4K Organic Light Emitting Diode (OLED) television gives the viewers that experience. With a resolution of around 8,294,400 pixels or 4K progressive, 4K OLED TVs accurately render colors and provides super sharp images that almost border on life like.

So while film historians restore and preserve the digital assets from various factors like moisture, heat, and natural calamities, go ahead, grab a tub of popcorn and watch your childhood come alive in a 4K OLED television.
You can thank the digital asset managers later!