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6 Key Broadcast Industry Trends to Watch Out for in 2017

6 Key Broadcast Industry Trends to Watch Out for in 2017

With seemingly disparate events like mobile operators providing seamless unlimited data access to its consumers, entertainment shifting from television to video on demand, and web series gaining popularity over traditional content – 2016 witnessed some major shifts in the broadcast and media industry.

A sudden increase in the popularity of streaming services like Amazon Prime and Netflix and the younger generation’s was observed, leading to movement of TV audience to digital platform.

Let’s take a look at the key trends to watch out for in 2017 that would aid this lateral shift.

  1. Big Data Analytics for Viewer Insights

Big data analytics will help broadcasters analyze viewer preference and develop content accordingly. By accessing the large amount of data sets already in store, organizations can perform behavioral analytics of the views to understand the nature of content consumption and deliver accordingly.

Organizations will increasingly use big data analytics to build 360-degree audience profiles based on geographic, demographic, economic and psychographic attributes to understand various touch points and have better insights, thereby improving the entertainment experience for the end user.

Big data analytics will not only help broadcasters develop appropriate content, it will also change the advertising principles in the industry. By measuring ‘binge watching content’ more accurately using data analytics, companies can help advertisers package the right kind of experience to cater to different types of binge viewers.

  1. Virtual Reality Gets Mainstream

The recent announcement of Netflix to bring its programming to the VR realm, the popularity of Waze and PokemonGo are just the start. A report from Manatt Digital Media[1] projects that revenue from augmented reality and virtual reality will reach $150 billion by 2020. Going by the trend, in 2017, virtual or augmented reality will continue to reshape the face of the broadcast industry. By fostering shared moments and creating a shared space where people can share experience, virtual reality will gain momentum.

With programs like Proto-nominee Convrge that allow people to gather and watch YouTube videos together already in place, the broadcast industry will push this idea further to include streaming sites. While some genre of stories like science-fictions and fantasy are more suited for virtual reality that sitcoms and dramas, the industry is set to experiment more with different genres and take virtual reality to a new level.

  1. Increased Adoption of Over-the-top (OTT) Content

Industry reports[2] predict that by 2021, video will account for 70% of the mobile traffic. Forrester[3] forecasts that by 2025, 50% adults under the age of 32 will not pay for TV. Today, if we look around, the prediction seems believable. With viewers increasingly consuming content across devices anytime and anywhere, OTT seems the next big trend in the coming years.

More and more E&M companies are selling their content to streaming services such as Netflix, Amazon, and Hulu. With the streaming services gaining access to new originals as well as libraries of television shows and movies, OTT services are gaining a firmer grasp on the end-user relationship with their advertising free environments.

  1. Create Viewer-centric Content

As the broadcast industry opens up to more delivery options and devices, the packaging and distribution of the content will change significantly. With the viewers empowered to choose the content they want to consume, content curators need to find innovative ways to monetize content that not only attract eyeballs but create repeat viewers.

Creators will continue to move beyond traditional distribution channels and studios to create and retain consumers who are united by shared interests, ideas and experiences. Content creators/ curators will be more receptive of the likes and dislikes of viewers and create and distribute content to suit their needs and preferences, which will create loyal fans that are less likely to churn and have more spending capacity.

  1. Ultra HD/4K Production

2016 saw Netflix leading the 4K streaming with films like Ghostbusters and shows like Breaking Bad and the Blacklist. Amazon has also entered the league with its popular shows like Mad Dogs, Transparent, and Man in the High castle.  However, content selection now is limited with criteria for subscribers to access the content.

In 2017, Netflix and other streaming data broadcasters will continue to film or upgrade their new content in the 4K format. Content curators will create more 4K content and expects TV watchers make the jump to the higher-resolution standard.

  1. Internet of Things Gets Real

The broadcast industry is increasingly opening up to Internet of Things and beginning to see the benefits of connected broadcasting. Imagine your favorite program pausing by itself as your doorbell rings or you leave the room. Or taking cues from the surrounding like lighting and time of the day to choose program automatically based on your mood.

The future of IoT for broadcast industry looks promising. 2017 will see more crowdsourced and real-time content being generated, giving broadcasters more chance to know the audience and improve the viewing experience with more engaging and interactive programs.

Sources:

[1] https://www.fastcompany.com/3052209/tech-forecast/vr-and-augmented-reality-will-soon-be-worth-150-billion-here-are-the-major-pla

[2] http://www.digitaltveurope.net/547432/ericsson-viewing-is-shifting-from-tv-as-mobile-video-soars/

[3] http://blogs.forrester.com/james_mcquivey/15-10-07-by_2025_50_of_adults_under_age_32_will_not_pay_for_tv

The Entertainer’s Footprints – A Brief History of Films

The Entertainer’s Footprints – A Brief History of Films

Tucked in the plushest seat with caramel popcorn, catching up with your Friday-released flick, experiencing the blockbuster on a multiplex screen and walking away with the feel of Dolby DTS, 3D and virtual reality. Cut to Grand Café in Paris on 28th December, 1895. The Lumiere brothers, Louis and Auguste Lumiere screened a series of short scenes from everyday French life and charged admission for the first time. The first commercial motion picture was featured. Thus, began the journey of  world’s favorite entertainer-the cinema.

Let us begin from the beginning. Movie technology has its roots in the early 1830s, when Joseph Plateau of Belgium and Simon Stampfer of Austria developed a device called ‘phenakistoscope.’ It was considered precursor of modern motion pictures. In 1895 Louis Lumiere’s ‘Cinematographe’ was patented which was combination of a camera and a projector.

Thomas Edison invented moving pictures which were silent. Audiences enjoyed movies without audio or music for a long time unless Sam Warner of Warner Brothers, in the quest of trying to produce more successful movies, aspired to give audio a shot. Sam used the phonograph to record voices and made the movies where the actors talked to each other. The new sound based movies were called ‘Vitaphone’ movies, denoting “the sound of life.’’ The first Vitaphone movie, named ‘Don Juan’ was a romantic adventure. ‘The Jazz Singer’ was another classic example of a primitive talkie. Even when sound movies got better, one iconic actor still chose to speak to the world through his eyes, face and body. Charlie Chaplin’s Little Tramp remained silent forever.

The cinema has evolved over the years. Kinemacolor system was patented in 1906 followed by Technicolor, introduced in 1932. To make viewing more dramatic Cinerama was invented in 1952, followed by Cinemascope in 1953 and Omnimax in 1970. Even in audio system, the once made silent movies now boast of Dolby Atmos-the newest cinema sound technology. It allows the film-makers to precisely place and move sound anywhere in the theatre.“Gravity”-the current blockbuster is ideal example of this technology. From 3D to virtual reality to depth sensors, movie making is undergoing a revolution. Technology is offering exciting ways to consume information and entertainment.

The journey is incomplete without the mention of few key films. Charles Tait’s ‘The Story of the Kelly Gang’ (1906) was the world’s first full length movie. World’s first color moving pictures dating from 1902 have been found by the National Media Museum in Bradford after lying  abandoned in an old tin for 110 years. These films were made by pioneer Edward Raymond Turner who patented his color process on 22nd March, 1899. D.W. Griffith’s “Pippa Passes” was the first film whose film review published in the New York Times in 1909.  Raja Harishchandra, produced and directed by Dadasaheb Phalke, was the first full length feature film in India. Men would play female characters then as it was considered inappropriate for women to work in movies. Lanka Dahan in 1917 was India’s first major box office hit where people would fight for tickets at long queues in Majestic cinema, Bombay and toss coins at the ticket counter because the film was mostly houseful. The road of movie hits and flops began with Lanka Dahan and paved its way to the current grosser “Sultan” starring Salman Khan and is a proud member of 300crore exclusive club.

India produces the largest number of films worldwide; over 1,700 films a year in 32 languages but its record of film archiving and preservation is abysmal. Of the 1,700 silent films made in the country, we only have five or six complete films. We lost a solid 80% of our films by 1950, and there is absolutely no record of India’s first talkie, Alam Ara. These statistics are unnerving. The Film Heritage Foundation aims to create an indigenous resource of film archivists and restorers that will work towards film preservation.  They have put an initial framework in place by preserving not the oldest movies but the most talked about movies of renowned directors like Raj Kapoor and Bimal Roy. Cinema is rich cultural heritage, we live in films unless we know from where we come we will never know where to go. Cinema has been beautifully summarized by Martin Scorsese, “Cinema is a matter of what’s in the frame and what’s out.’’

References:

http://www.history.com/this-day-in-history/first-commercial-movie-screened

http://www.thehindu.com/features/cinema/do-a-course-in-film-restoration/article6365171.ece

http://www.telegraph.co.uk/films/2016/04/19/worlds-first-colour-film-unveiled/

http://www.bbc.com/news/uk-england-19423951