Why Managing Media Assets Is Important For Broadcasters

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Why Managing Media Assets Is Important For Broadcasters

Spreaders and other media enterprises face a Herculean challenge of developing more and more high-quality content, spreading across an ever-shifting array of novel devices and programs, and driving higher revenue from every asset they make. All the same, many content production and broadcasting infrastructures are built on disconnected solutions that lack the quickness, scalability, and competence needed to monetize assets across every stage of the content lifecycle.

Effective information asset management is vital to the success of any organization; yet, when the assets are video- and media-based, the challenges related to overseeing the assets are unparalleled. Media asset management (MAM) consists of tasks and decisions encompassing ingesting, annotating, cataloging, storage, and retrieval of digital assets, such as digital pictures, animations, video, and music.

TV- and media-based assets are critical data to supervise for any broadcaster; that is why a reliable and cost-effective solution, custom-made for the broadcaster, should be the primary goal in the broadcast area of interests, whether it is about editing, reading, converting, mixing, indexing, or delivering top HD quality.

Journalists, Editors, Producers and Researchers spend hours of their valuable time in recreating or searching for content already there with someone in the organization. A well-organized, searchable, sharable and distributable media asset can take the productivity to next level by reducing work repetition.
In a fiercely competitive environment where viewer is the king maker, broadcasters need a variety of content, some of it is already lying in the archives but is not accessible. An effective MAM will not only provide options to the producer to quickly repurpose existing content, but also creates an opportunity to monetize it through different channels.

The calibre of service is exceedingly important for a number of networks and broadcasters for achieving a high layer of productivity in the broadcast area. This involves reducing or getting rid of redundant manual operations on files, data corruption, content unauthorized access, waste of expensive hardware a resource, delivering a full track of what is happening – that is where it really causes the deviation.

A highly customizable MAM platform allows broadcasters and content makers to incorporate multiple formats, metadata models, and workflows – news, sports, programs, video-on-demand (VoD), and archives in standard definition (SD) and high definition (HD) – under one unified corporate system. Today’s technologies are providing broadcasters with MAM systems that are faster yet more cost-effective. A lot of MAM solution donors have created new MAM offerings for broadcasters and production houses in late times.

The advanced MAM system serves as a central interface for viewing and accessing all media assets of a facility tracking content wherever it is stored on a spinning disk, on an LTO (linear tape open) tape, or even along a shelf. A well-organized MAM system should allow users to browse content in the form of automatically generated low bit rate proxies to create shape-accurate shot lists and to find specific media indexed according to customizable metadata. An effective MAM should be capable to offer key-frame and thumbnail support for visual content access, federated database functionality, a metadata model that can be expanded almost infinitely, search capabilities including query thumbnail support, and financial backing for short-list collaboration among all users. The MAM system should also be capable to support partial file restore, which intends the user can recover just the fate of media file they need, saving bandwidth for the system and time for the user.