Digitization: The Way You Want It


Today everyone is talking about digitizing assets but the real challenge for content owners lies in three questions – where, when and how does one digitize?

Content has always been the king. Whether it’s in business or personal lives, we are constantly generating, accessing and hoarding content. In a content driven world, the vital question is how do we go about ensuring the continued sustenance of our content so that its accessibility and usability remains constant? Read More

media industry updates

  • Digitizing Indian cinema

    When Dadasaheb Phalke’s Raja Harishchandra nitrate film reel caught fire, destroying the last surviving copy, Phalke reshot the full film, shot-by-shot, recreating and preserving the movie. That was an expensive solution to film restoration. Many film vaults have been destroyed in fires and prints degraded in improper storage and technical obsolescence. In 2014, a fire at the Borivali office of the studio Bombay Talkies, destroyed a number of classic film reels and prints, including Ashok Kumar’s debut, Jeevan Naiya; Dilip Kumar’s debut, Jwar Bhata; Achhut Kanya; Neel Kamal starring Raj Kapoor in one of his initial roles; Ziddi, one of Dev Anand’s initial films, amongst many others. The studio dates back to 1934, and has been one of the important repositories of Indian cinematic history. Digital Archiving and digitization helps preserve cinema, it’s past and present, to be tapped and accessed by  historians, cultural mongers and cinema lovers.

  • Archiving Cuban films

    The restoration and digital preservation of “A Cuban Fight Against Demons” (1971) and “The Survivors” (1979), will rejuvenate the works of the renowned Cuban filmmaker, Tomas “Titon” Gutierrez Alea, who directed movies between 1928-1996. Other classic Cuban films also in the restoration pipeline, include the “Chaste of Oak” (1954) directed by Manuel Alonso and “Cuba Dances” (1960) directed by Julio Garcia Espinosa, which was the first production post Cuban Revolution. The Department of Film at University of California, Los Angeles (UCLA), studying the age of classic cinema between 1932 and 1960 from Argentina, Mexico and Cuba, includes the above classics in its list. Post restoration and digital archiving these titles will be digitally replicated and disseminated, to improve accessibility amongst movie aficionados.



  • IBC 2015

    Date - 11-15 SEPTEMBER 2015

    Venue - HALL 10 | STAND A.41

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  • Broadcast & Media Technology 2015

    Date - 17-18 JULY 2015

    Venue - STAND 32&33

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