Digital Migration in Africa: Busting the Digitization Myths
Some African countries might have to skip the June deadline for Digital transition. The process has been engulfed by massive debates around availability of digital infrastructure, controls in set-top boxes, accessibility to digital technology, subsidizing set-top boxes, and so on.
Is Digital TV the indispensable next step? Are the Digital Dividends really worth the transition? Is Analogue Switch off apocalyptic?
10 myths v/s facts about digital migration in Africa.
media industry updates
India launches BARC ratings system
India has launched a new TV ratings system, BARC India with a sample size of 12,000 households, breaking into the TAM monopoly of 9600 sample size. BARC’s first release of data shows Star Plus lead in hindi general entertainment while Movie Now and Romedy Now topping English entertainment. BARC plans to increase the sample size to 20,000 in the coming year. BARC was established in 2007 and uses Civolution and Mediametrie technical solution to study viewership patterns on a household basis. BARC India is a joint collaboration between ISA, IBF and AAAI and has a clear plan to track Indian television industry, projected to touch $16.25 billion by 2019, growing at a compound annual growth rate of 15.5 percent. Read
MultiChoice Africa and South African Broadcasting Corporation are all set to launch SABC Encore, an archive channel. The channel to be telecast on MultiChoice Africa satellite TV services, will show SABC programming from the 1980s and the 1990s. SABC Encore launched on May 11th is an outcome of a 5 year long contract between MultiChoice Africa and SABC. The contract also streams funds into digitizing the SABC archives and content. SABC believes that there is a substantial market demand for the “content from the past” and it will be revenue generating model. Read