Social media in Africa: who’s leading the way?
Facebook took Africa by storm and became the social media that everyone seemed to be on. Now Facebook is experimenting (with mobile operators) to use Facebook as the way of attracting first-time users to the Internet. One of the things a recently published major market research study by Balancing Act looks at is the state of the social media market in four African countries. It’s a sign of how fast the market moves that WhatsApp was not on the radar in Africa when the questionnaires were being written. The face-to-face, nationally or regionally representative samples cover: Ghana, Northern Nigeria, Senegal and Tanzania. Read More