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Digitize. Manage. Monetize.

State-of-the-Art Technology to Create Monuments of Content

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Our Services

Archival and storage solutions for effective management and maintenance of your legacy or day-to-day content in a secured environment.
Unlock the value or your content with our digital asset management services. Search, manage, access and distribute your valuable media assets.
State-of-the art technology solutions to get your television stations running, to give your studios a futuristic look and feel or any other bespoke implementation, done by experts


Value oriented On-site, Off-site and Managed Services delivery models to address the diverse business needs and requirements.
Over a decade of deep-rooted experience in establishing media businesses and transforming existing ones into profitable ventures.
ISO 9001:2008 certified, delivering services in a process-driven, project management environment.
Servicing customers across Middle East, South Asia and Africa from our global offices and through our regional partners.
Hand-holding the customers from the beginning till the end. Specialized in effectively managing large-scale, complex projects by deploying right mix of people, process and technology

Our Team



Managing Director

Sanjay is the brain, heart and soul behind MediaGuru. For over a decade, he has believed in the need to hand-hold established and budding media houses in their pursuit of excellence, and helped them launch or augment their service offerings. He has led MediaGuru from the front, to grow from a one-man entity to a multi-national corporate backed by veteran experts from different areas of expertise coming together.

With over 22 years of experience, Sanjay has expertise in content, technology and a disruptive business sense, which has helped many television channels worldwide find their feet amidst challenging market conditions. A journalist-turned-entrepreneur, Sanjay lays stress on detailing & adopting time bound processes for projects, which also reflects in the work culture of MediaGuru. A workaholic to the core, the globe-trotter that Sanjay is, balances well between work and family. For him work may be stressful, but more work becomes his stress buster! Sometimes, he does top it up with some meditation and some soulful music.



Director, HR & Finance

Deepti is the sheet anchor of MediaGuru’s Noida-based headquarters in India. She oversees finance, human resources and administration to keep the MediaGuru engine in fine fettle at all times. Wearing her smile and accessibility on her sleeves, she is Team MediaGuru’s ultimate problem-solving destination.

An MBA in Finance, Deepti’s skills in managing and building the lives of her two kids, makes MediaGuru her third, which she has reared and grown with elan right from its inception. So while almost the entire management is busy travelling for client projects abroad, Deepti holds fort and ensures seamless operations at the base.



Global Chief Operating Officer

Sushil oversees client servicing, technology solutions and project management/delivery at MediaGuru, coordinating technology projects in multiple geographies, often hopping from flight to flight and geography to geography, making MediaGuru grow.

A veteran in the broadcast technology sales and system integration industry, Sushil has hands-on experience in structurally designing and setting-up futuristic broadcast station infrastructure across Asia and Africa. A core sales professional, Sushil can drive business negotiations with élan and loves to take challenges to win big, complicated   projects/technology solutions and is deeply involved to deliver it in best possible manner. Sushil is well networked in the international broadcast media industry and is a thorough people’s man, which disarms his team to let their hair down and relax.

In a career spanning 24 years, he has been associated with technology planning, sales & implementation at various levels in different organisations such as Ideal Systems and Sony Broadcast Professional Systems.



Chief Operating Officer (MEA)

Ghallab brings to the table more than 17 years of industry experience in developing systems business, project management, system integration and managing professional services in Middle East and Africa. As COO – MEA, Ghallab leads MediaGuru’s business development and operations in the region.

Through his career, Ghallab has managed large scale broadcast technology projects including Television and Radio Studios & automation, OB Vans, DSNG, Earth station, FM & MW systems, Teleport & MCR and IT Broadcast, Digital Archiving & File based solutions.

Prior to joining MediaGuru, Ghallab was with SONY Professional Solutions as the Regional Head for SONY PSMEA.



Chief Strategy Officer

Ajay is the brain behind MediaGuru’s strategic decision-making engine. With close to 20 years of experience he brings cutting edge expertise in strategy formulation for sales, marketing and distribution.

Behind the humility of an ever-smiling face and a decibel level that never exceeds a gentle level, lies an astute mind that asks the toughest questions, finds the most apt and occasionally uncomfortable answers that changes the game, but ultimately makes business development look like a stroll in the park.  Ajay is the first port of call internally for project evaluations and feasibility analysis.

His expertise also helps shape project plans for their optimization in terms of time, cost and positioning in the market space.

An alma mater of the prestigious Faculty of Management Studies of the University of Delhi,  Ajay is an endearing team player who enjoys leading from the front. But when too much work clogs his mind, the answer lies in driving far away from home with family in tow, or just rock the party and get his batteries charged.



Director, Singapore

For most part of her career Poonam was facing the camera. She has been one of the well know faces on satellite television, anchoring news and sports-based programmes targeted at Asian audiences.

From content to programming and from brand strategies to revenue, Poonam has managed it all in the 17 years that she has been part of the broadcast media ecosystem. She has been a part of the TV Today Network in India and ESPNSTAR Sports in South East Asia.

Poonam drives MediaGuru’s foray in South East Asia, contributing to client needs on and around content innovation, programme packaging and training programs for newer talent. She also lead manages MediaGuru’s strategic partnership with The Guardian, in hosting the Activate series of Innovation events in Asia.

A Chevening Scholar at Cardiff University, Poonam is a doting mother of a five-year-old daughter, who recharges her tired batteries, while a good book and some music form the cherry on the cake.



Head-Digitization Project

Benoit has over 26 years of experience in leading technology function for small to large companies across Europe and Middle East. Through his career, Ben has overseen several complex projects involving digital archiving, workflow design, software development and IT infrastructure for organizations like Algerian National Archive, BBC, CANAL+, France Television, HTC, Kazakhstan National Archive, Kodak, NCDR, RTS among others.

Ben has an expertise in project management and IT integration and for past few years, he has specialized in establishing and managing large scale archiving projects around the world. As a core member of the MediaGuru team, Ben is responsible for managing and monitoring digitization projects on-site.



Chief Financial Officer

Mohit is the man with the company’s purse strings. As the CFO, Mohit juggles the numbers, leads financial planning and funds management — in short, makes things happen at MediaGuru. For a company with largely international clients, Mohit virtually mans the crossroads between costs and revenues, providing comfort to business managers on one side and coordinating with clients on the other.

With experience of over 14 years, Mohit has extensive knowledge in Corporate Finance, Business Planning, Fund Management, Investors Relations, Treasury management, Mergers, Deal structuring, Finalization of Accounts and Core Accounting across diverse industry verticals.

Mohit manages financing and taxation for MediaGuru’s operations across geographies. He is a certified Chartered Account and Company Secretary along with an MBA in Finance.

Prior to joining MediaGuru, Mohit has worked with Religare Macquarie Wealth Management Ltd., Fullerton Securities & Wealth Advisors Ltd, Actis Global Services, Fortis Healthcare and Dixon.

When not handling MediaGuru’s finances, Mohit is mostly found spending time with family or going on long drives to unwind.



Director (Sales), Africa

Richie is MediaGuru’s Man Friday in the African continent. He has over 15 years’ experience in various aspects of Business Development and Marketing in the broadcast media ecosystem. In the past, Richie has been associated with Wasp3D and AV Specialist in both Africa and the Middle East. He is a well-networked in the broadcast media industry, having serviced customers throughout the world. For him, going the extra mile in helping his clients with a well thought out plan and adding value to their requirements is the ultimate bliss. Richie is an avid Cricket fan and a Cricket Umpire having worked with the Emirates Cricket Board, Dubai Sports City and the ICC.



Head, Digital Strategy

Saurav lives and breathes internet. Perhaps dreams internet too, if he gets some sleep that is. A diehard digital evangelist, Saurav has virtually made it his calling, trying to usher in convergence-driven mindsets in newsrooms and media boardrooms and driving innovations to push digital content monetization.

With a stellar experience of 25 years spanning India, the Middle East, UK and South East Asia, Saurav is the New Media man at MediaGuru. His expertise in digital media is a result of his passion to drive change and share knowledge and insights for greater good.

A Chevening Fellow at the University of Westminster, Saurav has been associated with The Times of India Group, India Today Group, Ananda Bazar Patrika Group, The Asian Age, The Statesman, Khaleej Times, Dubai and a brief internship stint with The Guardian, London. He is an empanelled international consultant and trainer to UNDP and the Paris and Frankfurt-based World Association of Newspapers & News Publishers (WAN-IFRA).

For Saurav, the internet never sleeps (and so doesn’t he, almost!!) and user experience is what drives digital businesses. But when fatigue comes in the way, being a midnight experimental Chef works, as does a cup of steaming and frothy coffee.



Vice President (Technical)

Arvind is a core broadcast technology professional who is passionate about hobnobbing with complex structures which form the backbone of a broadcaster. His experience of over 17 years in planning and commissioning broadcast sites makes him the implementation man.

At MediaGuru, Arvind spearheads and oversees client project site installations from scratch to rollout. He has extensive knowledge and specialisation in Harris automation servers, Dalet/iNews/Octopus newsroom solutions, VizRt/Wasp Online graphics systems, among others.

Over the years he has been involved in state-of-the-art technology architecture setups in Asia & Africa region such as TVC News, CONSAT, Sahara India Network, Times Now, India TV, News Nation etc

When stress takes a toll, Arvind opts for long drives, some trekking if time permits and therapeutic healing with some soulful music.




Brij Bakshi is a seasoned media and broadcast professional with over 30 years of experience holding key positions and varied responsibilities though his career. He is a former Additional Director General, Doordarshan with a long illustrious professional background with varied experience. He has many achievements of distinction in the domain of Electronic Media and Communication covering operations, commercial and business development, program formats, public service broadcasting, sports production and organizational management.

Brij has to his credit an admirable and leading role in television production of a large number of international sporting events like Sydney Olympics 2000, Athens Olympics 2004, London Olympics 2012, Melbourne Commonwealth Games 2006, Cricket World Cup 1999 in U.K. and 2003 in South Africa. Brij Bakshi has been felicitated with prestigious honors such as the ‘Knowledge and Technology Award’ by the Government of Delhi and the ‘Outstanding Electronic Media Person by the Government of Rajasthan. In 2012, he was awarded the ‘Ganesh Shankar Vidyarthi Puraskar’ by the President of India for his creative contribution to Hindi Programming.

Brij advises MediaGuru on business and operational excellence, latest trends and transformations, and identifying how these translate into an opportunity



Director, International Affairs

Richard started off as a print media professional, before taking a turn towards television. His prior experience includes stints at CNN London and CNN Hongkong& CNBC Asia.

He has worked with the launch and training of leading channels across the world including AajTak, Headlines Today and Manorama News in India, Geo TV in Pakistan, NIKKAI / CNBC – Tokyo, Paranana, Malaysia and the latest being CSB News in Bangladesh besides others.

He is an international network launch and training expert. His immense international exposure plays a key role in planning and strategizing all our projects. He also doubles up as a lead trainer and provides valuable inputs related to news reporting and writing for all our projects across the globe.

Man Hours of Experience
Projects Executed
Cups of Coffee




One-size-fits-all doesn’t work for all content owners. Discover and identify your digitization objectives through our physical assessment and testing.



Convert your analog audio reels, video tapes or film content into digital files utilizing our enterprise-class on-site, off-site or managed services.



Identification and creation of relevant metadata and supporting index to facilitate effective and seamless content retrieval, access and distribution.



Protect, enhance and restore your audio- visual assets with cutting-edge products, tools and proven processes available through our technology alliances.



Management, storage (cloud or on-premise) and maintenance of your archives and current content in secured and optimal conditions (temperature, humility, fire protection, and access control) ensuring long life of your valuable assets.



Search, access and distribute your assets through mountains of content sitting on your archives. Our rich metadata creation process and asset management tools make it easy for the users to retrieve the assets they need.

Asset Management

Access to Best-in-Class Technology

Vendor agnostic services offering best suite solution to our customers depending on their asset management and business goals.

Metadata Management

Updating the metadata for your customers on a day-to-day basis for standardization across the organization.

Content Monetization

Helping you unlock the value of your media assets through our monetization advisory services. Identify the best model (premium, freemium or subscription) and platform to distribute your content and generate parallel revenue streams.

End-to-End Capability

Comprehensive services for broadcast and media industry right from planning to implementation of an efficient media asset management solution.

Managing Legacy & Ongoing Content

Whether you own legacy content that has historic value, or produce new content on an ongoing basis, our experts are equipped to manage your content with great ease.

Workflow-based Asset Management

We define and design custom workflows for organizing, managing and distributing your media assets across channels. The result is improved efficiency and increased productivity.

Client Testimonials

Nigel Parsons

Chief Executive Officer
Before I came to this project, to launch TVC a pan Africa channel in Lagos (Nigeria) I have worked with most exclusive system integrators from various parts of world Europe, United States but MediaGuru came in here a year ago, we worked very closely together and putting together specifications & requirements for this channel and I have to say they are one of the best in the business I have ever worked with. I have been working now for over a year on this project which has been very challenging enough in itself but I have to say without MediaGuru it simply won’t have had happened. It has been a pleasure to work with them. They are fast, dynamic efficient & excellent value for money and I won’t hesitate to recommend them to any other company.

TVC News, Nigeria

Harnith Singh Sethi

Senior Vice President, Technology
Introducing a new TV channel in cluttered Hindi News Domain was a big challenge for our content & technology teams. Our management decided on a HD platform for content -- from studio production to Media Ingest to Editing and Archiving. After analyzing the market leaders for System Integration, we selected MediaGuru, which has vast experience in the domain of video and audio digitization. MediaGuru understood the brief clearly and provided an apt plan for our broadcast workflow. Thereafter their team conducted installation & commissioning of the site in a very systematic manner with their engineers adhering to our planned timelines. The value addition has been the training provided for each of the technologies installed and acting as a support until our team was completely acquainted with the setup and ready to take-off on their own. We really appreciate the job delivered by the team at MediaGuru.

News Nation TV

Rita Narayan

News Director
MediaGuru came as an all-rounder for FBC, the training has been very helpful to the staff to get more evolved in the system that we have here, specially the youngsters (new staff). The training gave them lot of things to think about how can they do their stories and learn how to present a bulletin in better & creative fashion, how to script according to the footage, how to go out & shoot and how to present and produce bulletin. We are really impressed with the final outcome of training.

Fiji BroadCasting Corporation

Some of Our Valuable Clients

Our Locations


  • +971 4 4309376
  • dubai@mediaguru.com
  • http://www.mediaguru.com/
    P.O. BOX 502576


  • +27114344227
  • johannesburg@mediaguru.com
  • http://www.mediaguru.com


  • +65 6809 2247
  • singapore@mediaguru.com
  • http://www.mediaguru.com
  • 77 Robinson Road
    Level 34, Robinson 77,
    Singapore 068896


  • +91-120-6627000
  • india@mediaguru.com
  • http://www.mediaguru.com
  • B-27, SECTOR 132,
    NOIDA-201301, NCR,

How Can We Help You

MediaGuru is a global media services company that specializes in the entire life cycle of digital asset management services, digitization and monetization. Its access to best-in-class technology has been providing broadcasters and content owners the much needed end-to-end solutions to manage their content, both past and present. Come, reach out to MediaGuru!

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