india

Home / Posts tagged "india"
10 Web Series You Must Watch

10 Web Series You Must Watch

Thanks to cheap data plans, quality content, and competitive marketing, web series is officially thriving in India. Gone are those days when family members used to flock together to watch a series on television, and missing an episode meant taking updates from others.

Recent surveys also underline the preference for online content. A survey conducted by Chrome Data Analysis & Media[1] unveils that 44% prefers watching exclusive online content. An Ofcom[2] report suggests broadcast TV viewership by 4 – 24-year-olds fell 33% between 2010 and 2016.

A survey by the Diffusion Group (TDG)[3] reveals that SVOD services are more popular among 18-24-year-olds. Though 57% of those surveyed chose traditional pay-tv over SVOD, around 66% 18-24-year-olds and 54% 25-34-year-olds prefer SVOD services.

The disinterest in traditional television among the youth has led to the rise of on-demand services like Amazon, Netflix and Hulu to name a few. The freedom to choose what, when, and where (in which device) to watch for a fraction of the cost of most cable subscriptions is one of the primary reason for the rise of over-the-top (OTT) content providers. The high rate of mobile and wireless broadband penetration also contributes to the rise.

With so many web series across various OTT service providers, choosing a host of ‘must watch’ is difficult. To make the task easier, we list the most popular digital original television shows based on audience demand across India:

1. 13 Reasons Why (Netflix): Produced by July Moon Productions, 13 Reasons Why is an American mystery teen drama web television series. The series revolves around Clay Jensen, a high school student, and his romantic interest Hannah Baker, who commits suicide after a series of traumatic and demoralizing circumstances

MG_BLOG_10 best web series
Pic Credit: Netflix

2. House of Cards (Netflix): Based on a novel by Michael Dobbs, House of Cards is an American political thriller. First aired on February 1, 2013, the final season of the web series with six episodes will be released in 2018.

MG_BLOG_10 best web series
Pic Credit: Netflix

3. Inside Edge (Amazon Prime): Based on Mumbai Mavericks, a fictional T20 cricket team, Inside Edge captures the world of cricket and entertainment. First aired on July 10, 2017, the Indian-American web television series follows the twists and turns in the lives of powerful characters.

MG_BLOG_10 best web series
Pic Credit: Amazon Prime

4. Bose: Dead/Alive (AltBalaji): Spread over 9 episodes of 20 minutes each, the series is a well-researched story of Netaji Subhas Chandra Bose and his allegedly mysterious death.

MG_BLOG_10 best web series
Pic Credit: AltBalaji

5. Pitchers (TVF Play): Launched in 2015, Pitchers features in the IMDB’s Top 250 TV Series List. It traces the lives of four young professionals who quit their jobs to venture out into the wild entrepreneurial world.

MG_BLOG_10 best web series
Pic Credit: TVF

6. Baked (ScoopWhoop): Produced by ScoopWhoop Talkies and Pechkas Pictures, Baked is an account of the misadventures of three university flatmates who decide to start a midnight food delivery service.

MG_BLOG_10 best web series
Pic Credit: ScoopWhoop

7. Life Sahi Hai (Luv Films): Revolving around four guys, the sitcom explores the hilariously challenging situations they land themselves in every time they deal with their bosses, girlfriends, or each other. Living independently for the first time, they realize that their new-found freedom doesn’t come for free. The first season of the web series aired in 2016, and the second season in 2018.

MG_BLOG_10 best web series
Pic Credit: LuvFilms

8. Stranger Things (Netflix): First aired on July 16, 2016 Stranger Things, set in the fictional town of Hawkins, focuses on the investigation into the disappearance of a young boy amid supernatural events.

MG_BLOG_10 best web series
Pic Credit: Netflix

9. Sense8 (Netflix): The American web fiction drama traces the story of eight strangers from different parts of the world. These strangers suddenly get linked mentally and emotionally. The series explores subjects like politics, identity, sexuality, gender, and religion.

MG_BLOG_10 best web series
Pic Credit: Netflix

10. Man’s World (Yash Raj Films): A ‘what if’ series, Man’s World traces the journey of a man walking in women’s shoes, in their world. The series, which portrays what if women treat men the way men treat them, is a comedy with an underlying social message.

MG_BLOG_10 best web series
Pic Credit:YRF

Sources:

https://www.statista.com/statistics/739033/india-most-in-demand-digital-original-tv-shows/

[1] https://tvnews4u.com/70-watches-web-series-night-study-chrome-data-web-series-consumption/

[2] https://www.ibc.org/consumption/engaging-audiences-the-death-of-linear-television/2660.article

[3] https://www.marketingcharts.com/television/pay-tv-and-cord-cutting-79072

Are people still watching movies on cinema screens?

Are people still watching movies on cinema screens?

No matter how many screens we add up, the charm of the cinema screens is still not slowing down. Driven by the growing audience, increased number of screens, and disruptive technology film industry continues to expand the world over.

A recent research by Research and Markets 1 indicates that the global movie and entertainment industry is expected to reach an estimated US $139 billion in 2017 with a CAGR of 4.2% over the next five years.

While as per the estimates by the Motion Picture Association of America (MPAA) total worldwide box office rose merely by 1% in 2016 valued at $38.6 billion in ticket sales. North America (USA & Canada) largely dominate box office accounting to $11.4 billion in ticket sales growing by 2% since 2015 as an individual territory. International markets made up 71% of the global box office in 2016 valuing $27.2 billion, compared with 63% a decade ago 2.

Though bets placed on China’s growth did not meet predictions, yet cinema market is still touted to grow at a staggering 11.6% CAGR from US$6.2 billion in 2016 to US$10.7 billion by 2021 3. Domestic films still command 58.33% of the total box office collection in the country where the release of foreign films meets a restricted number. 2016 saw over 92 foreign films released in China, the highest in country’s history. An average 26 new screens a day were added for the theatre-going audiences in 2016, making it a total of 41,179 movie screens, the most in the world 4.

Still holding the spot for top film producing country, India’s box office market valued at US$1.9 billion in 2016. Overall Indian film industry is projected to grow at CAGR of 7.7% over the next five years. The year 2017 would show higher growth results with the worldwide release of Bahubali 2: The Conclusion (2017) and Dangal’s (2016) release in Asian markets. Dangal has become the highest grossing Indian film ever collecting over US$290 million worldwide. Overseas theatrical release from India witnessed 14% growth year-on-year a reflection of cinema produce and export is being appreciated in the global market. Collections from the theatrical release of Dangal in China alone is close to US$191.03 million 5.

Piracy is one of the biggest threat for filmmakers globally coupled with management of talent. Filmmakers are adopting innovative marketing by premiering of movies on OTT, Pay-TV platforms and incorporating digital storage for content security techniques. Technology along with stories will continue to be the key forces to drive the audience to watch films.

You might also be interested in “[Infographic] Filming For Entertainment: How Big Is The Screening?”