Media and broadcast industry

Home / Posts tagged "Media and broadcast industry"
News in the Digital Era: Tips for Broadcasters

News in the Digital Era: Tips for Broadcasters

Do you prefer reading news on social media? If your answer is yes, you belong among 51%[1]  of the population who prefer so. Research by Reuters Institute reveals that 64% of the population between the age group of 18-24 rely on online media for information.

Which makes us wonder – is digitization transforming the way viewers consume content? As the F.O.M.O. and the favor of personalization over objectivity give rise to social media and aggregators like ‘In Shorts,’ ‘Feedly,’ and ‘Digg Reader,’ do traditional media need to change their broadcast/distribution strategy to retain the audience?

In an age where what goes ‘viral’ sells, here are some tips to utilize the power of digital media to capture the audience.

Intriguing Storytelling: While the information remains the same, how the broadcaster presents it is what pulls and retains the audience in the ‘mobile first’ world. With the same story available across multiple platforms, readers look for a unique perspective, and perhaps, an intriguing way to share the same news. To retain the audience, storytelling has to change – it has to be short, visual, timely, and hyper-relevant.

‘Snackable’ Content: According to Forbes[2], adding infographic is a sure shot way to boost news traffic, as 90 percent of what we remember is based on visual impact. Short-form videos play a vital role in capturing the viewer’s attention for a longer time, thereby driving user engagement and revenue.

Explainer Videos: With the information overload that comes with the Internet, an average person is attacked by the equivalent of 174 newspapers of data a day. Explainer videos are a great way to cut through the information overload. Focusing on the facts, explainer videos often have only subtitles without any sound highlighting the crux, which usually works well for breaking news.

Focus on Soft News: Humans are primarily driven by emotions. Therefore, viewers tend to connect more with the soft news that has a strong emotional element. A simple story presented objectively with an emotional perspective works better for news broadcasters.

Choosing the Right Distribution Platform: With offsite news video consumption growing fast, broadcasters need to focus on the distribution channel to ensure maximum reach. For example, videos uploaded to Facebook or shared on Twitter get more views than those uploaded on the website. Therefore, sharing the breaking news on social media, and do a follow-up story with detailed analysis and context for the website will have more viewers than uploading a detailed video on the website.

Going Live: Thanks to the video appeal, user engagement, ‘in the moment’ value, and instant feedback, live video has become an interesting trend in the broadcast industry. With Facebook Live, Snapchat, YouTube, and Periscope allowing wider reach, media houses are competing to bring interesting and valuable live videos to their customers.

Having Defined Goals: Not all content is created with the same purpose. While the cyberspace is flooded with news and videos, each trying to carve a niche and attract the audience, a broadcaster needs to have defined goals like monetization, engagement, or brand extension before generating the content. It is important to have a strategy in place, which the broadcasters should review and refer to at regular intervals.

Creating Video Community: Media houses are increasingly turning to platforms like Talenthouse, Tongal, and Zooppa to have new video content that explains key issues simplifying business/hard language. Creating video community is a great way to crowdsource ideas in thousands, connect with the audience and empower them, and create a loyal viewers’ community.

Having Ready-made Templates: News, if not communicated as soon as it breaks, become stale. Therefore, it is important not to waste time in deciding the ideal content format or creating videos from scratch. Having templates for various kind of news across different platforms enable quick packaging and sharing of videos and news, thereby helping broadcasters share information as soon as it happens.

As broadcasters embrace the new digital world and make their presence more prominent across online platforms, it is important to have a right strategy to ensure increased engagement with the audience.

The Rise of Flying Machines: How Drones Are Transforming Broadcast and Media Production 

The Rise of Flying Machines: How Drones Are Transforming Broadcast and Media Production 

If you have watched Planet Earth II (broadcasted in 2016), a follow-up to the nature series aired in 2006 on BBC – the intimate close-ups, chases and kills, and the sweeping vistas might have left you spellbound. While the voice of Sir David Attenborough still gave us goose bumps, the sights added on to the experience – making us feel right in the middle of the action.

If you’re wondering the technology behind this transformation over a decade, read on!

Cinematographers have used the latest in camera technology to create the experience. Drones! To capture those stunning panoramas and actions, drones created the magic that you witness sitting in your living room.

If you watch television with a trained eye, you’ll notice that many series, documentaries, and movies are shot using drones to provide a real-life experience to the viewers. Movies like the Expendables 3, Transformers: Age of Extinction, The Wolf of Wall Street, and Captain America are shot using drones.

Drones are becoming popular among production companies for filming shots that require adrenalin-filled action sequences, literal birds’ eye views, dramatic panoramas or 360-degree views of subjects. In fact, 2015 witnessed the birth of the New York City Drone Film Festival, the world’s first drone film festival to recognize the remarkable usage of drone in cinematography where at least 50% of the footage is shot using a drone.

Ben Sheppard, managing director of Spider Aerial Filming, sums up the advantages of drones over static cranes and expensive helicopters. “No other filming method can start a sequence inside a building and end up at 400 feet altitude in one uncut shot,” says Sheppard. Not only does drones allow the reader to build a better mental picture of the layout of the land, but it can also get down to ground level, with smaller shadows and less air disturbance, unlike helicopters.

Media and broadcast industry, particularly journalism and documentaries witnessed a revolution in 2016 as a result of the increasing capabilities of drones. After the popularity of the New York Times story on the impact of the Syrian Civil War on Aleppo that was captured using drone footage, the newspaper published a list of top stories it covered through drone footage.

CNN uses drones to augment its traditional television coverage and provide improved vantage point. The news network has also launched a team to fly and operate drones as part of expanded news coverage to provide the benefits of planes and helicopters for a fraction of the cost.

“A news story about immigration comes alive to the viewer’s when sweeping shots are taken of the presenter over the white cliffs of Dover. Or a drone flying above a car racing down a mountain road adds to the excitement when the surrounding terrain is visible,” says Sandra Hossack, Director at SkyPower – a supplier of aerial filming platforms.

As the technology matures, using drones has its set of challenges. As the US formulates the framework for legitimizing usage of drones, regulatory barriers still prevent drone adoption. Companies need permission from the Civil Aviation Authority to work with them. For example, in August 2014, during the civil unrest Ferguson, Missouri, police requested the airspace to be closed to prevent media from gathering footage. The authorities also instituted no-fly zones at Standing Rock, North Dakota in 2016 to prevent coverage of the protests and the acts of police.

Using drones is already transforming the media. It will only increase as drones become more technically able and widespread. Drone manufacturers are developing technologies like collision avoidance and geo-fencing to make flying drones safer.

A BI Intelligence report predicts drone sales to go up to $12 billion in 2021[1], from just over $8 billion in 2016. As authorities create regulations to permit more widespread use of drones, this trend will only increase moving forward. Drones are not just toys, but a part of the new media wave.

[1] http://www.businessinsider.com/heres-how-drones-are-transforming-news-media-2017-1?IR=T