Top 10 OTT Streaming Services in India: Which Offers the Best Content in 2025?
29/05/2025
Over the last few years, over-the-top (OTT) services have transformed the way entertainment is consumed in India. OTT streaming services in India have seen tremendous growth in the last few years, especially during the pandemic lockdown. Moreover, with the rise of affordable internet access and smartphones in India, OTT services have surpassed traditional TV channels and cinema.
As per the Global Newswire report, India is the world’s fastest-developing market, rising at a CAGR of 13.45%. It is valued at USD 1.51 billion in 2024 and is expected to grow to USD 3.21 billion by 2030.
In this blog, we will discuss what makes a great OTT service platform and the top 10 OTT streaming services in India. So, let’s get started.
What Makes A Great OTT Service?
Finding the right OTT streaming services in India can be a big challenge due to the high competition among the best OTT platforms. To help you discover the best OTT services, we have a set of key criteria to evaluate the top OTT apps and OTT service providers in 2025.
The best OTT service offers a wide and diverse content library, including movies, web series, and exclusive originals in different languages.
Top streaming platforms offer high-quality original content that you won’t find anywhere else.
When it comes to the best OTT solution provider, value for money also matters, such as flexible plans, ad-free content, and others.
India is a diverse country, so strong regional language support, such as Hindi, Tamil, Telugu, Malayalam, and more, is essential.
The user experience, including streaming quality and ease of use, is also crucial.
Compatibility across different devices is a must for leading OTT services.
Finally, value-added features such as offline downloads, live sports, and ad-free viewing also make the best OTT platforms.
The above-mentioned factors can help you choose the right OTT streaming services in India.
Top 10 OTT Streaming Services In India For 2025
Let’s take a look at the top 10 streaming services in India for 2025, arranged based on content quality, value-added features, regional offerings, user experience, and so on.
Netflix
Netflix is one of the leading OTT service platforms that allows its viewers to access a wide variety of content libraries, including movies, TV shows, International content, stand-ups, documentaries, children's programs, and original content. This leading OTT solution provider has become a top name in India's entertainment industry, shaping trends in binge-watching and on-demand viewing.
Amazon Prime Video
Amazon Prime Video is one of the best OTT streaming services in India that offers a large collection of movies, TV shows, and original content for subscribers around the world. This OTT solution provider is a part of the Amazon Prime subscription service, which offers other benefits such as free shipping, Amazon Music, and more.
Jio Hotstar
Jio Hotstar is one of the popular OTT streaming services in India that offers a vast content library of movies, TV shows, sports, and original content. It is a joint venture between Star India and Viacom 18. Its live sports streaming section includes popular tournaments such as the Indian Premier League, cricket series, and football matches.
Sony LIV
Sony LIV is among the best OTT platforms that offer a wide variety of movies, TV shows, sports events, and other original regional and international content. It was one of the earliest launched OTT streaming services in India. It broadcasts popular sports events such as the English Premier League and UFC. Football and cricket attract large sports audiences in India.
Zee5
Zee5 is one of the best OTT platforms launched by Zee Entertainment Enterprises Ltd., one of the leading media companies in India. This OTT solution provider is known for its wide variety of web series, music, TV shows, music, and live TV in different languages, including Hindi, Bengali, Kannada, Malayalam, and more.
Voot
Voot is one of the top OTT apps owned by Viacom 18, a sister company of Network 18. It is widely known for its diverse content, including popular TV shows from Colors TV, reality shows, Indian and International films, and kids' content in different languages.
MX Player
MX Player is one of the popular Indian OTT service providers and top OTT apps that offer a wider range of regional and international content in multiple languages to serve a diverse Indian audience. It is a free-to-watch model, offering ad-supported content without any subscription.
Alt Balaji
ALT Balaji is an Indian OTT platform launched by Balaji Telefilms that specializes in original web series, movies, and exclusive content. This OTT solution provider focuses on adult, engaging, and unique storytelling and has built a loyal fan base, especially among youth.
Apple TV+
Apple TV+ is one of the premium subscription OTT streaming services in India. It offers a diverse range of original content, including movies, TV shows, documentaries, and others that are all produced exclusively by Apple. Unlike other OTT service providers and top OTT apps, Apple TV+ only focuses on original programming.
Hoichoi
Hoichoi is one of the Bengali-language OTT service providers that offers a content library of TV shows, web series, and original Bengali-language content. This OTT platform was launched by SVF Entertainment.
Let's take a look at some of the important features of the top OTT streaming services in India.
Conclusion
OTT streaming services in India are rapidly growing, with different top OTT apps and OTT service providers. The best OTT services in India, such as Netflix, Amazon, Prime, and Jio Hotstar, offer diverse content, customized as per the taste and preference of their audience. With easy internet accessibility and viewers' demand, OTT services in India are set to innovate for them.
The future of the best OTT platforms is likely focused on regional growth, personalised content, eco-friendly production, and cross-platform collaborations. If you are also ready to enhance your Content’s voice and reach, partner with MediaGuru today!