Decoding The Importance Of Metadata In Digitization And Preservation Of Content

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Decoding The Importance Of Metadata In Digitization And Preservation Of Content INTRODUCTION Digital media has come a long way over the past decade. The shift from single-screen to multiple-screen and multi-device, from the subscription-based model to OTT service providers is apparent over the years. Keeping in line with the demand, broadcasters are also broadening their […]

The Future Of The OB Truck

The Future Of The OB Truck

The Future Of The OB Truck Are OB trucks too expensive to survive in a world that is moving toward digital news delivery and mobile, small-screen news consumption? As Broadcasters shift to 4K UHD live broadcasting and adopt IP for experimenting with more immersive consumer-facing formats, does this pronounce the death of the OB trucks? […]

Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics

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Six Ways Broadcasters & Media Organizations Are Leveraging Big Data Analytics Have you ever wondered what led Netflix to invest around $50 million for each season of the ‘House of Cards?’ Or how Chennai Express broke the Box Office collection record in 2013? The answer to all these is advanced data analytics. The media industry […]

Real News In The Times Of Virtual Reality

The Times Of Virtual Reality

Real News In The Times Of Virtual Reality Broadcasters around the world are exploring augmented reality ranging from stand-alone storytelling experiences to immersive broadcasts, and behind the scene, tours to enhance the viewing experience. HoloLens defines augmented reality as an offshoot of virtual reality that allows computer-generated graphics to be inserted into a real environment. […]

Trends Reshaping The Future Of News Stations

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Trends Reshaping The Future Of News Stations 2017 witnessed Israel’s Channel 1 nightly news ending its 49-year old journey abruptly. Closer home, NDTV took its English business news channel NDTV Profit off the air in June. Regional (Kannada) news channel Udaya News also shut down operations in 2017 due to losses. In countries like the […]

Cyber Security: Tips For Broadcasters

Cyber Security

Cyber Security: Tips For Broadcasters While the digital era has brought significant advances in technology, it has also opened the doorway to continuously evolving threats in the media and broadcast industry. Over 30% of media and broadcasting companies admit that they have experienced a cyber-attack of some kind or the other. In 2015, five unreleased […]

Virtualization – The Way Ahead For Broadcasters

MG Virtualization

Virtualization – The Way Ahead For Broadcasters Virtualization is the doing-away of physical infrastructure in favor of software mimicking the hardware’s functions. From the viewpoint of broadcasters, however virtualization is the employment of equipment to perform a variety of tasks simultaneously or a shared piece of machinery that serves multiple studios or locations. Specialized software […]

What Will 2018 Hold For Media Broadcasters?

What Will 2018 Hold For Media Broadcasters?

What Will 2018 Hold For Media Broadcasters? 2018 will see broadcasters streamline their content, technology, and operations for a new segment of customers who consume content on-demand. Driven by the changing content consumption, we foresee media organizations looking at following: Dawn of the OTT Era Industry reports reveal that an average Indian consumes 8.5 hours […]

Top Six Trends That Are Shaping The Future Of Television

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Top Six Trends That Are Shaping The Future Of Television We don’t know how, when and why Television has always been called an Idiot Box world over. On the contrary, it is a smart device which has encapsulated our attention unabashedly over the longest period of time since its inception and the first television service […]

Social Platforms – Changing The News Broadcast Industry

Social Platforms – Changing The News Broadcast

Social Platforms – Changing The News Broadcast Industry With rapidly evolving content consumption pattern and hasty rise in online video viewing, traditional television viewing has suffered a setback. The very format of content delivery in nano-seconds has completely shaken up the existing ways of content delivery for news broadcasters. According to the Digital News Report […]